2015 EphMRA conference10.07.2015
Caroline, Gillian, Andrew and Katy attended this year’s European Pharmaceutical Market Research Association (EphMRA) conference on behalf of HRW. Held over June 23-25th, the conference brought together an engaged and diverse mix of attendees from across fieldwork partners, full-service colleagues and Pharma at the beautiful historic Beurs van Berlage in Amsterdam.
The conference showcased a mix of presentations, including keynote addresses from TV neuroscientist Dr. Jack Lewis PhD talking about the keys to making the most of each hour of the day and generating good ideas; Behavioural scientist and Director of strategy integration Jez Groom from #Ogilvychange speaking about simple ‘chunking’ interventions to increase adherence in their in-office experiments; and closing address from hostage negotiator Richard Mullender about the secrets of listening carefully.
We were also delighted to take an active part in the conference. Our own Caroline Jameson is a part of the EphMRA conference committee and chaired a series of papers. She also took to the stage many times as part of a panel of conference committee members; giving reflections on the content presented thus far and highlights of what was to come that encouraged the dialogue amongst the attendees.
Furthermore, our paper ‘Through the Looking Glass’ was presented by research director Katy Irving to a packed room. In the paper she outlined the benefits and limitations of using Heads Up Displays (HUDs) like Google Glass, Microsoft HoloLens, and Sony SmartEyeglass as a research approach. She also shared a case study with some first person perspective video outputs from our groundbreaking self-funded adapted ethnography Research with oncology patients using the pre-launch Google Glass.
Overall the conference was full of engaging and energising experiences; Andrew identified an endorphin by its molecular map during the keynote address, we strolled along the canals, and we survived crossing the busy road to the Beurs with hoards of teams, tourists, and cyclists. But most of all, we enjoyed connecting with friends, colleagues and clients and came away brimming with thoughts and ideas to energise our projects and proposals, and to help make a difference to our clients.