HRW Presenting at EphMRA conference22.05.2015
We are presenting a paper at the EphMRA conference in Beurs van Berlage, Amsterdam, Netherlands, June 23-25.
In the paper, ‘Through the Looking Glass’ HRW research director Katy Irving will talk about the benefits and limitations of an emerging class of wearable technology, ‘Heads-up displays (HUDs)’ like Google Glass, Microsoft HoloLens, and Sony SmartEyeglass (amongst others).
In the paper Katy will share an honest appraisal of the role of this technology in pharmaceutical market research and how it compares to other methods (both ‘traditional’ and digital); showcasing the unique benefits that this class of technology delivers as part of a research approach. Including sharing real outputs from a first-of-its-kind HRW self-funded pilot study using Google Glass in oncology patient research.
Several other members of the HRW team will be in attendance at the conference as well, including Caroline, Gillian and Andrew; we hope to see you there.
To register for the conference, please visit the EphMRA website.