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Strength in Numbers: Our above average approach to segmentation

My journey with segmentation began when I first joined the mmr-group.  Much of the research we did was obviously looking for patterns and trends in the data – helping make decisions by understanding consensus and preference.    But at the same time, I was also shown that we need to beware of averages.  Our Chairman David Thomson taught us to...

12 mins
Blog
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Conferences

Highlights from ASH 2020: Summary

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Life at HRW

Celebrate the season with HRW’s ‘Lockdown Party’ Video

At the end of 2020 as we head into 2021, we’ve created a video tribute from our team for you to enjoy. For every ...

1 mins
Blog
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Conferences

Healthcare through technology: USC Center for Body Computing conference 2020

How are technologies improving the quality of healthcare? In early October a diverse set of speakers from academic, comm...

9 mins
Blog
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Innovation

Making the Right Choice for Your Campaign: INTER:COM One Year On

It has already been over a year since we launched INTER:COM, our specialized approach to communications testing. In that...

3 mins
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Conferences

Highlights from ESMO 2020: Infographic

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Behavioural Science

British Psychological Society Webinar Review: Keeping Patients at the Heart

As a graduate in Psychology, I was awarded a year’s membership to the British Psychological Society (BPS). Last month,...

6 mins
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Behavioural Science

Presenting and connecting at UCL Centre for Behaviour Change conference

Each spring, the University of College London Centre for Behaviour Change (CBC) hosts a conference, whose theme is “Be...

11 mins
Blog
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Life at HRW

Summer Book Club: Oncology (OR:BIT) – A Cure Within

With the European Society of Oncology’s (ESMO) annual conference wrapping up the science portion of their program ...

10 mins
Blog
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Thought Leadership

Health Inequities and Race

When I started pursuing a graduate degree in Health Policy and Management this year, little did I know that public healt...

7 mins
Blog
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Innovation

Summer Book Club: HRW Innovation Team: Everybody Lies

The HRW Innovation team is always keen to take on new challenges to broaden our horizons, so when we had the chance to c...

8 mins

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