My Platform is my Legacy: The Power of Social Media Listening for Accessing Patient Reality
Social media. It’s becoming an integral component of our social lives: whether we’re stalking old schoolmates, staying in touch with friends or family, receiving breaking news from the other side of the world or watching videos of baby animals. The point is: millions of people are sharing their opinions and experiences across the world every da...
Fraudulent Responses in AI: How We Protect Your Research from AI and Bot-Generated Responses
2023 will be remembered as the year when generative artificial intelligence (AI) first stepped out of science fiction in...
Getting to the Heart of it: Lessons from Two Books on Overcoming Tricky Biases in Customer-Centric Research
We all know that understanding and meeting customer needs is key to business success, but what are some of the obstacles...
Small is Beautiful: Optimising Quantitative Approach in Healthcare
If like me, you have previously worked in consumer research, in the first few weeks of working in the pharmaceutical ind...
Patient Engagement in 2024: Reflecting on Fierce Pharma’s Must Haves and Predictions
As researchers, we geek out over new digital technologies & make it our mission to trial innovative research tools. ...
Complexities of Chronic Pain: How do you live with it?
Following on from our earlier blog exploring the difficulties in managing and treating Chronic Pain, we sat down with on...
Key Reflections from The European Conference on Mental Health
Alex and Rhiannon had a fantastic time listening to and meeting so many speakers. However, they were also there to give ...
Navigating Life’s Journey: Living with Bowel Cancer
As part of Patient Panorama’s commitment to listen to patients, our ‘Patient Voice’ series aims to shine a spotlig...
Key Takeaways from The Digital Pharma Innovation Conference
The team attended the DPI conference, which covered hot topics from how to engage with HCPs in a post COVID era, through...
Breaking Through Simple Appeal with Sticky Metrics and AI
As a researcher, you’ll probably be familiar with the halo effect, a cognitive bias whereby positive impressions of a ...
Behind the Booth: The Psychology of Persuasion in Pharma Oncology Conference Exhibits
As our members of OR:BIT (Oncology Research Business Insights Team) reflect on a memorable experience at ASCO (American ...
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