Case study workshop
Concept development and evaluation
| case study | View | |
|---|---|---|
| Rapid, reliable direction for R&D | View | |
| Quantifying the impact of an updated range on consumers | View |
Call Jeanette Harwood or Nicola Maxwell on 00 44 (0)1491 822515.
Product optimisation
| case study | View | |
|---|---|---|
| Product optimisation for the ultimate usage experience | View |
For more information, contact Nicola Maxwell or Pete Gibson on 00 44 (0)1491 822515.
Probing emotions, needs and attitudes
| case study | View | |
|---|---|---|
| Maintaining brand supremacy amongst HCPs | View | |
| Creating a splash in an already noisy consumer category | View |
For more information, contact Jeanette Harwood on 00 44 (0)1491 822515.
Name and copy evaluation
| case study | View | |
|---|---|---|
| Attracting more prospects | View | |
| Communicating new claims whilst maintaining fit to brand | View |
For more information, contact Jeanette Harwood or Pete Gibson on 00 44 (0)1491 822515.
Product evaluation
| case study | View | |
|---|---|---|
| Clarity from chaos in a health and beauty category | View | |
| Understanding the consumer usage experience for an OTC product | View |
For more information, contact Nicola Maxwell or Pete Gibson on 00 44 (0)1491 822515.
Range Optimisation
| case study | View | |
|---|---|---|
| Cost-efficient brand range revitalisation | View | |
| Solutions to in-store conundrums | View |
For more information, contact Pete Gibson or Nicola Maxwell on 00 44 (0)1491 822515.
Segmentation and targeting
| case study | View | |
|---|---|---|
| Unleashing product potential amongst HCPs | View | |
| Providing increased market understanding of consumers | View |
For more information, contact Jeanette Harwood or Nicola Maxwell on 00 44 (0)1491 822515.
Pricing research
| case study | View | |
|---|---|---|
| Accurate and reliable pricing for a competitive category | View | |
| Simple and effective research for the best brand package | View |
For more information, contact Nicola Maxwell or Pete Gibson on 00 44 (0)1491 822515.
Packaging research
| case study | View | |
|---|---|---|
| Pack up and stand out in the pharmacy | View |
For more information contact Jeanette Harwood or Nicola Maxwell on 00 44 (0)1491 822515.
Promotions research
| case study | View | |
|---|---|---|
| Consumer preference of on-pack promotions | View | |
| Strategic promotions in the secondary care market | View |
For more information, contact Nicola Maxwell or Pete Gibson on 00 44 (0)1491 822515.