Where does the Power now Lie?
Gillian Newbold and Esme Holt recently conducted a workshop at the BHBIA annual conference, focussing on the funding of oncology products. We used our new online qualitative approach to explore the area of funding with PCOs and clinicians - giving our clients the edge when it comes to targetting true decision makers for their brands.
For more information you can download the slides from this presentation below or contact us at info@hrwhealthcare.com
Published on 12.05.2009