How we research
There are few agencies that combine our knowledge of the healthcare sector, our broad range of powerful methodologies and a team experienced in getting the best from them.
The right research experience
Our research is designed - first and foremost - to give you practical, business-based recommendations that fit your objectives.
To do this, we’ve taken the techniques at the forefront of consumer research and adapted them for the healthcare market. We make sure that our research reflects reality. For example, by ensuring that our product development research avoids the Pedestal Effect and Unchallenged Acceptance.
That means our recommendations to you are sound, robust and work in the real world.
The right people
Researchers and research subjects are both key to actionable recommendations. You can read more about the HRW team’s experience here, but the contacts, experience and relationships to find the right respondents are just as important.
We have in-depth experience across a broad range of respondent types, including HCPs, patients, consumers and payors - including those in low incidence groups.
The right solutions
We’ve found most clients look for an agency that understands its clients’ market, its consumers and the key opinion-formers. They also look for an agency with the experience to combine methodologies in a way that gives more powerful, commercially-focused results. That’s what we do.