Find what you need
Do you need to evaluate a concept?
Concept development and evaluation
It’s relatively simple to find out how superficially attractive a product concept is but that is no basis for a launch. You need to know whether or not your new product will displace its competitors and by how much. We can predict your potential market share early in the process, so you know which of the concepts has the greatest chance of success.
We always try to combine creativity and analytical rigour in our NPD work. It’s the combination of the two that gives the most powerful insights.
How can you improve your product?
Product optimisation
Product optimization is a difficult marketing proposition for manufacturers; how do you ensure that your product will have wide appeal? The key is in the way you combine research techniques with sensory expertise. We combine the most powerful techniques (and comply with Good Clinical Practice where necessary) to give you a far clearer view of your optimum product profile.
What do people think about your product?
Probing emotions, needs and attitudes
Effective emotional research needs to combine creativity and scientific rigour so you can probe beneath people’s superficial views.
We use a selection of dedicated research tools which do just that. We find out what people really think.
What should you call your product?
Name and copy evaluation
Getting your product’s name right really matters. The right name carries a lot of positive connotations and gives customers reassurance when they’re making a choice.
But many companies simply ‘name and hope’, trusting to providence they’ve picked the right name. Hardly surprising - most methods of testing names are time consuming and not very discriminating.
We help you make an accurate informed choice - in a fraction of the time taken by conventional research.
Could your product be healthier?
Product evaluation
It’s not good enough to have been the brand leader a year ago. Markets are moving faster and more radically than ever. You need to be testing and retesting your products regularly.
We test products not just against benchmark competitors but we also spot key sensory values and segments - so you have more potential for improvement or range development.
Is your range working hard enough?
Range optimisation
If you’re planning on changing your product range, how confident are you that you won’t just cannibalise existing products and erode your core brand values?
In the same way, changing your store or category layout can make it simpler and more fun for shoppers to buy, but they can also confuse customers and put them off.
We can help make sure you make the right choices, cost-effectively.
Who are your target customers?
Segmentation and targeting
Customers’ likes, dislikes, needs and attitudes differ, even within the narrowest product category. Understanding these differences is key to making sure that your products (and your marketing campaigns) are hitting the right target
We’ve developed a series of precision segmentation tools (for example Liking Segmentation® and Attitudinal Segmentation®) so you get tighter, more accurate definitions and more actionable results.
Are you charging the right price?
Pricing research
We can help you identify the price point for your product.
Our suite of pricing techniques gives you the confidence that your product is priced to give you a competitive advantage. It also helps determine the best combination of promotion and price.
Additionally, we can show you the best strategy for challenging your competitors when they try to discount.
How could you improve your pack?
Pack evaluation and diagnostics
Pack design is what makes the difference between being spotted, recognised and chosen - or not. But the only way to ensure your pack design stands out and communicates the right message is by testing – and testing in a way that reflects the multichoice environment where your pack will be placed.
We can evaluate the whole pack design - including its practicality - and determine how it will perform against competition.
How do your promotions stand out?
Promotions research
Getting the right promotion is vital. Promotions are often what lead new customers to your brand - as well as revitalising purchase for existing buyers.
However, the need to make sure you’re balancing cost with appeal is key.
Our specific promotions research techniques give you the balance between cost-effectiveness and a promotion that will drive your product off the shelves.