accessing reality

HRW's specialism in pharma research has grown out from our parent company MMR, a consumer research company founded on innovative and scientific research methods
As a result, we bridge the gap between the consumer and healthcare worlds
Our core ethos in healthcare research is to access reality; going beyond the superficial and uncovering the real factors influencing real-world situations. Click on the tree to find out more.


We believe appropriate innovation can help us better access reality.

We have explored social, psychological and behavioural economic theories, developed a specialised analytics team and built our own Expert Physician Panel to develop the best thinking and approaches and piloted approaches through self funded research to ensure they deliver.

Based on this thinking and our experience we have developed a number of qual. and quant. techniques – that way, we always have the right tool for the job.

Click to the left to see some examples or get in touch for more information.