Offering you insight to hone your sales strategies and stay ahead of the competition.

The pharmaceutical sales model is changing; greater use of regional sales managers, closed loop marketing, e-detailing and call tailoring.

In this environment, the traditional approach to detail follow up (DFU) and Sales Force Effectiveness (SFE) research is no longer as useful or relevant as it should be. To meet this need, HRW developed ‘Beyond the DFU’ a powerful combination of metrics and comparative approaches incorporating feedback from customers and a range of other stakeholders to monitor sales and communication efficacy in a meaningful way. This flexible and granular approach can also integrate ipad analytics to give you the most holistic understanding.

To learn more about how we can take you Beyond the DFU, email us here