A window into the respondents’ world

We work with our clients to provide the right approach to understand how people live, feel and make decisions. At one end of the spectrum, we work with specialist ethnographic partners to conduct ‘full’ ethnographic research. However, we also use different immersion research techniques to best suit your objectives. For example we conduct adapted ethnography using rapport recruitment, multi-media engagement tasks, immersion interviews and videography to bring your respondents to life. We also offer digital as well as in person immersion approaches to allow for flexibility of respondent involvement.

The debrief is always designed to bring the respondent world to life for your team and could include ‘cinema immersion sessions’ through to research installations.

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Immersion