Wouldn’t you love to get closer to the reality of what goes through your customer’s mind at the precise moment they make decisions?
So often we expect people to be able to explain decisions they made months ago. Yet, we all know that memory is fallible; we fill in the gaps and often can’t accurately recollect why we did what we did.
In-the-moment research encompasses a suite of methodologies which helps us get closer to the reality of what goes through peoples’ minds at a key point of time, whether that be a prescribing decision, patient / HCP interaction or visit from a sales representative. This includes audio logs, snap-shot interviews, mobile research and much, much more.
Get in touch to find out more: Email us here