Longitudinal resonance interviews
How do you find out if your brand messages have sticking power?
In the research setting, communication materials can receive a warm reception, but the key aim for all brand messaging is to ensure they are consequently retained and remain top of mind for your customers.
At HRW, we use Longitudinal Resonance Interviews; where we re-contact research participants a week or so after their initial interview, to find out what elements of test communications they now recall and why.
We have used this technique across therapy areas, and found this to be an extremely useful indicator of the impact messages actually have on your target audience.
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