Predict: A flexible toolkit to provide realistic insights into market opportunity
When assessing the potential for a new product, it is all too easy for respondents to claim they would buy or prescribe a product, when in fact the reality is that only a proportion of respondents would actually go on to change their behaviour.
HRW’s Predict methodology uses a combination of our proprietary Early Share Estimation (ESET)™ technique and conjoint. It allows us to assess potential uptake in a competitive market context, which eliminates over-claim issues by forcing respondents to consider their current as well as future product preferences. Predict is a flexible toolbox of techniques which combine to measure market size, opportunity and potential for your product. It can be used both for early stage development and during the pre-launch phase; providing an early steer on likely uptake, as well as all the inputs you need for your forecasting model.
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