Deeper Insight through unmoderated empathy pairs
Developed from our own self funded research, the concept for SoulmateTM is so simple; Match respondents who understand each others perspective. Get them talking and then leave them to discuss what’s important to them. If you allow them not only to answer questions in a more personal and open environment but to ask the questions which mean most to them – you understand how they think and feel and uncover the ‘unknown unknowns’. It is this level of insight which allows you to better meet their needs and provide communications and support which resonate with your audience.
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Click the link to watch our introduction to Soulmate™ and see how our research technique could benefit your business.