HRW named finalists for two BOBI awards



The BHBIA Announced today the shortlists for the annual Best of Business Intelligence (BOBI) panel-judged awards, and we were named finalists in two categories; The ‘Agency of the Year’ award, and the ‘Most Innovative Approach’ award.

We were delighted to be named a finalist in the ‘Agency of the Year’ category. Having won this honour in 2015-2016, it is exciting to be again shortlisted and proceed to the final panel judging. The client panel judging entrants said:

“This was a balanced submission looking at their business capability alongside the importance of developing and nurturing their teams, which is an integral part of a successful agency. They differentiated themselves from the other entries by framing their capabilities and emphasising their forward thinking strategy in a clear and comprehensive way.Their approach to innovation was well laid out highlighting how they are prepared to take risks in in their pursuit of innovation.”

Furthermore, our entry ‘Real Collaboration in a Virtual World’ in conjunction with Janssen-Cilag UK was named as a finalist in the ‘Most Innovative Approach’ category. The project details how cross-industry collaboration with technical experts, and subtle but important innovation at each stage, delivered insights on a project testing virtual reality training for a haemato-oncology product. The methodology allowed the results to deliver beyond the objectives, ensured optimal implementation in the field, and supported publication of the results.

We look forward to the awards ceremony on May 8th when the winners will be announced; for more information, visit the BHBIA website.