We have been on a quest for ever deeper insights since 2001, so we’re no stranger to glittering new promises; there are always approaches or digital innovations claiming to be the next big thing.

We don’t take claims at face value: we have a dedicated team of 14 of our researchers focussed on innovation to keep our fingers on the pulse of the industry. Even better, because we’re part of a broader consumer group (the MMR group) we have access to the latest and most dynamic thinking. When a new idea shows promise, we run self-funded projects to test it ourselves and see whether it delivers in healthcare. This means we’re the agency to go to for the latest tried and tested research approaches; always giving a balanced perspective and only recommending approaches that have passed our scrutiny to deliver validated insight and return on investment.