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An Agile Mindset: Keeping moving during a pandemic
On 18th March 2020 the UK Government’s Chief Scientific Advisor, Sir Patrick Vallance, made an important comment when he was talking about antibody testing for COVID-19: “Going forward it’s going to be critically important to be able to monitor this disease well, only by monitoring can we start relaxing measures again, it’s all part of a cr...
MADS East 2019
December 2019 marked the inaugural run of MADS (Marketing and Data Science) East conference, following four years of whi...
The PM Society’s Agile Event: A Tale of Two Halves
Last month, Yuliya Fontanetti, Senior Director, and Sophie Bone, Research Manager, attended an event run by the PM Socie...
The 2019 HRW Innovation Challenge: Winners All Around
At HRW, recognised in the industry as innovative thought leaders, we are passionate about our company and how we can con...
Everyone’s Talking about it: Agile
Much like “digital” some years ago, “agile” is the new buzzword in research today. Whilst the idea itself is not...
How To Do Comms Testing Right: Introducing HRW’s INTER:COM
You may already know that amongst our central philosophies at HRW is the concept of “Accessing Reality”: getting to ...
Information In – Influence Out
Imagine being newly diagnosed with a condition. Now imagine that when you google that condition you get old or conflicti...
Big data and social media listening: Is there a future for traditional healthcare market research?
A number of years back some very wild claims were being made about the future of big data. Some were suggesting that tra...
Tried and tested: Exploring the future of research with HRW’s Innovation Team
Since our founding in 2001, innovation has featured as one of HRW’s central values- informing our approach to research...
Agility Utility: Secrets to fast research with lasting impact
The trend for Agile and Sprint product development is increasing in the pharmaceutical space, and its origins in softwar...
HRW’s Technological Affinity Score – Predicting Response to Tech Innovations
Here at HRW, we work with a multitude of digital methodologies that bring us closer to the reality of patients and physi...