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HRW present ‘positive disruption’ at BHBIA 2017
There are so many opportunities for ‘positive disruption’ to make pharmaceutical market research better and more effective. And ‘positive disruption’ was the theme for this year’s British Healthcare Business Intelligence Association (BHBIA) conference, which took place May 8th and 9th at the Royal Garden Hotel in London. From the start of...
Award news ‘Most Innovative Approach’ and ‘Best Newcomer’
At this year’s Best of Business Intelligence’ (BOBI) award ceremony at London’s Royal Garden Hotel the HRW team we...
The power of social media – it continues to surprise and delight
We know that social media is a powerful tool and that tapping into it for the likes of social media scraping or accessin...
Concept testing that reflects the cascade of behaviour change
The challenge How can we effectively communicate about our brand in ad concepts? What will really resonate with our cus...
Galvanic Skin Response HRW White Paper
What if you could assess how someone reacts to a concept without even asking them? That is the promise of implicit physi...
Wearable tech for patient centricity – EphMRA Local Chapter Meeting
On February 2nd, HRW attended the first ever European Pharmaceutical Market Research Association (EphMRA) Local Chapter ...
Digital from Start to Finish Part 2: Making the most of digital research tools
Since we know autumn is a key time for campaign and marketing strategy, we are publishing a 3-part series of blogs about...
Digital from Start to Finish Part 1: Integrated digital campaign strategy
Research Spotlight: Finding your soulmate…i
Another dynamic duo – how our ‘Soulmate™’ duo interviewing approach worked wonders on a recent project Who doesn...
Research Spotlight: Beyond the DFU
The acronym ‘DFU’ or ‘Detail Follow UP’ is one of the many terms thrown around in the world of healthcare market...
What lies beneath? A facial coding experience
OK then…deep breath, count to three and just say it! “I am a natural born sceptic”. There, I did it! Phew. It real...