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The Power of Social Media Listening for Accessing Patient Reality
Social media. It’s becoming an integral component of our social lives: whether we’re stalking old schoolmates, staying in touch with friends or family, receiving breaking news from the other side of the world or watching videos of baby animals. The point is: millions of people are sharing their opinions and experiences across the world every da...
Big data and social media listening: Is there a future for traditional healthcare market research?
A number of years back some very wild claims were being made about the future of big data. Some were suggesting that tra...
Walking ‘hand in hand’ with your stakeholders
Listening to, and understanding the perspectives, beliefs and priorities of others is important in life… and this is p...
The importance of Listening
“I bet you were quiet at school” said the careers advisor, eyeing me sympathetically. I nodded in sad acceptance. ...
The power of social media – it continues to surprise and delight
We know that social media is a powerful tool and that tapping into it for the likes of social media scraping or accessin...