We are market research experts in the healthcare, pharmaceutical, device and diagnostics space, and have a wealth of experience in a wide range of therapy areas.
Our scientifically grounded approaches deliver powerful, elevated insights that access the reality of the healthcare landscape, across the product life cycle.
HRW Shift
Do you know why patients or physicians behave the way they do?
HRW Shift, our team of behaviour change experts, shine a light on the hidden factors at play through the multidisciplinary and evidence-based lens of behavioural science- which can give you and your team that fresh “spark” in seeing how we tackle problems; promote your product; or understand your stakeholders.
HRW Innovation
We apply our innovative thinking to determine, evaluate, and validate the most powerful, visionary, and cutting-edge market research solutions for our clients’ needs.
We achieve this through committed investment and self-funded studies, and continuous assessment and scoping of the ever-changing market research landscape- in healthcare and beyond.
Who are we?
We are driven by our shared mission to get to the heart of our clients’ business questions and are well equipped in our quest.
With access to integrated centres of excellence, including our award-winning Behavioural Science team HRW Shift, our Data Science Team, and a devoted Innovation Hub, we are constantly challenging ourselves to deliver new, tailored approaches that meet our clients’ needs in an ever-evolving space.
Behavioural Science
Uncover the hidden drivers of human behaviour to better understand and serve your customers and strengthen the success of your asset, with the healthcare market research industry’s largest and most-awarded behavioural science team – HRW Shift.
Innovation
Since 2001, HRW Innovation have been on a quest for deeper insights through the identification and application of the most innovative market research techniques, tools, and methodologies, to better equip us to answer our clients’ business questions.
Quantitative Research
Get actionable answers to your business questions that require precise measurement. To give you a truly holistic understanding of your customers, we apply bespoke quantitative methodologies that fuse data science with behavioural science. The result? Robust and nuanced results that go beyond the numbers.
Qualitative Research
We help to formulate more successful customer-centric brand strategies with the application of innovative and proprietary qualitative research methodologies, overlaid by behavioural science, and integrated with quantitative approaches to support your business needs across the brand life cycle.
Patient Research
We don’t just tell patient stories. We translate moments of truth into actionable insights to optimise strategic thinking and help deliver patient-centric brand success.
Multimedia Outputs
With audiences growing weary of “Death by PowerPoint”, we go beyond the presentation to share insights in creative and interactive media form, working with our Creative Lab to use the right tools for the job: videos, animations, infographics, newsletters, virtual immersive experiences and even using props (from popcorn to handbags).
Blogs, News, and Insights
Navigating Uncertainty: Addressing the Complexities of Predicting Future Prescribing
The further we look into the future, the less certain we become. Consider the following questions: What will you...
World Parkinson’s Day – Reflecting on the Latest Developments
Key Takeaways from 2023 International Congress for Parkinson's and Movement Disorders Research has shown that different...
HRW 2024 Annual Innovation Challenge
Innovation has always been an important and integral part of HRW – both externally and internally. That’s why, every...
Waking up to Sleep Disorders
I am moderating a virtual focus group late one evening, with four British GPs. We are discussing insomnia, and it is evi...
An Interview with TGCT: Rare Disease Day
As part of Patient Panorama’s commitment to listen to patients, our ‘Patient Voice’ series aims to shine a spotlig...
Responsible AI: Harnessing Power, Promoting Safety
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucin...
Leveraging AI to Enhance Market Research
With numerous AI platforms emerging each day claiming to take your research insights to the next level, it can be unclea...
Demystifying AI: From Fundamentals to Impact
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing....
Behavioural Science FAQs
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Bridging the Gap Between Patients and HCPs with Behavioural Science
In the sixth session of our 3rd Annual Celebration of Behavioural Science webinar series, Jeremy Koloski, Senior Behavi...
Episode 35: Antibiotic Resistance Communications
HCPs can sometimes lack confidence in their ability to diagnose, and prescribe antibiotics as a ‘safe’ option, howev...
Episode 34: Self Nudging
Have you been sticking to your New Year’s resolutions? Many of us would’ve set goals at the start of the year to ...
Episode 31, Part 3: Language and Suicide Ideation
In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s...
Episode 33: Agony Aunt
Ever wonder why people make certain decisions? Still getting to grips with how Behavioural science can impact your busin...
Episode 32: Vaccine Hesitancy
During the launch of the COVID-19 vaccine, a significant amount of content circulated expressing skepticism about the re...
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
HRW’s use of the Metaverse platform in HCP and Patient Market Research
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign
Getting people to engage in preventative sexual health behaviours (condom use, STI testing) is always a challenge. Last ...
Masterclass Menu
At HRW, we welcome the opportunity to share our industry leading ideas, approaches, and example of their real-life appli...
Our team
We know that it’s the people who really make a project a success and will recommend the right mix of backgrounds and specialisms to give our client’s the ideal team for the job.
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