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From the straightforward to the complex, HRW delivers powerful, innovative qualitative solutions across the product lifecycle with integrated multi-disciplinary expertise from our key centres of excellence including Patient+, HRW Shift and Innovation.

 

Market
Understanding
Patient Specialists Product / Brand
Development
Communication
Optimisation
Marketing
Effectiveness
White paper TPP /
Opportunity
assessment
Patient Plus TPP testing Positioning Qualitative
Segmentation /
Personas
Landscape
assessment
Bringing pts together
(Soulmate, online
bulletin boards)
COVID-19 market
understanding
Message / Narrative /
Claims testing
Sales force
effectiveness
Patient journey Adapted
ethnography
Competitor
understanding
Concept testing Message recall /
DFU
Treatment / buying
process pathways
In the moment Drivers and barriers CA / Detail aid testing Qualitative insights
(add-on to ATU)
Ecosystem (patients,
HCPs, payers etc)
Patient support
programs
Packaging / Design
Evaluation
Logo testing /
Name branding
Drivers and Barriers User experience Device Evaluation /
Usability Test
LRI – sticking
Patient testimonials Product Testing /
In-Home Use Testing

 

We draw on our extensive suite of validated, proprietary and innovative techniques to answer your business questions, bringing these together in bespoke, applied approaches. Examples of approaches include:

 

 

We go beyond the data, working in partnership with our clients and integrating data from other sources where necessary to tell a meaningful story with the data – helping you to get closer to accessing reality.

One of the key reasons we integrate insights so effectively is because of the breath of specialist global expertise we have at our disposal internally. From the academic rigor of our behavioural science team, through to our experimental methodological innovation team; we are proud of our diversity in qualitative expertise across the business.

 

Get in touch to find out more!