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Option 1


Katy Irving
Global Head of Behavioural Science


Katy is the founder of HRW Shift. She has an MSc from the London School of Economics and is an active member of the London Behavioural Economics network. In addition to applying behavioural understanding on projects for clients, she attends and presents at global conferences about behavioural economics in pharma market research.


Allie Dautrich
Associate Director, Behavioural Science


Allie completed her BA in economics and brings years of market research experience to the HRW Shift team. In her academic studies, she gravitated toward decision-making and behavior modelling but couldn’t quite accept the assumptions of ‘rationality’ held by traditional economists. Ultimately, she found a home in behavioral economics and experimental research design and has enjoyed how the market research industry has matched her enthusiasm for transforming academic learnings into tangible solutions, especially in the complex and heightened emotional environments of healthcare research.


Caitlin Reddiex
Senior Research Executive


Caitlin has a degree in Psychology, including years of applied expertise in accessing efficacy of applied psychological frameworks for belief change in the counselling setting and neurological disorders that she brings to HRW Shift to optimize behavior change interventions and methodological design.


Emma Neville
Senior Behavourial Science Analyst


Bringing a multi-disciplinary background to the behavioural science team, Emma has expertise in psycho-linguistics, discourse analysis, and a wide range of cognitive and decision sciences. Her experience applying this expertise spans consumer, academic and public health contexts including institutions such as Proctor and Gamble, the Cambridge Institute of Public Health, and the Cambridge Department of Social Psychology. She holds a first-class MPhil degree in Philosophy of Science and Medicine from the University of Cambridge and continues to enjoy learning about feminist epistemology in her spare time.


Iona Gillies
Research Executive


Iona holds an undergraduate degree in psychology, and as part of her degree, she completed a 12-month work placement specialising in research into neurological conditions. She now acts as a supporting member of the Shift team- offering her expertise in neuropsychology and methodological design.


Kiran Power
Research Manager


Kiran joined HRW in 2017 after completing her undergraduate degree in Psychology followed by a Master’s degree in Health Psychology from the University of Nottingham. This has provided Kiran with a solid grounding in key constructs including the HCP/Patient relationship and the COM-B model, and thus she works with the core Shift team to ensure these validated constructs in Health Psychology are applied.


Lea Couchman
Research Executive


Lea joined the Shift Team back in January 2020. Since then, she has worked on several Fathom Reviews and contributed behavioural science insights to numerous qualitative and quantitative research projects. She may already be familiar to regular listeners of the Shift Podcasts, having made a couple of guest appearances on these, and she is also a regular contributor to the Bias Friday newsletter.


Rhiannon Phillips
Behavourial Scientist


Rhiannon’s curiosity about all things behaviour is so ingrained it’s practically a character trait. Completing her MSc in Social Cognition from UCL also provided her with training in the foundations of behavioural economics, she holds an undergraduate degree in psychology and sociology as well as expertise in Neuro-Linguistic Programming (NLP). In short, if it helps explain and understand human behaviour she wants to know!

Option 2


Katy Irving
Global Head of Behavioural Science


Katy is the founder of HRW Shift. She has an MSc from the London School of Economics and is an active member of the London Behavioural Economics network. In addition to applying behavioural understanding on projects for clients, she attends and presents at global conferences about behavioural economics in pharma market research.


Allie Dautrich
Associate Director, Behavioural Science


Allie completed her BA in economics and brings years of market research experience to the HRW Shift team. In her academic studies, she gravitated toward decision-making and behavior modelling but couldn’t quite accept the assumptions of ‘rationality’ held by traditional economists. Ultimately, she found a home in behavioral economics and experimental research design and has enjoyed how the market research industry has matched her enthusiasm for transforming academic learnings into tangible solutions, especially in the complex and heightened emotional environments of healthcare research.


Caitlin Reddiex
Senior Research Executive


Caitlin has a degree in Psychology, including years of applied expertise in accessing efficacy of applied psychological frameworks for belief change in the counselling setting and neurological disorders that she brings to HRW Shift to optimize behavior change interventions and methodological design.


Emma Neville
Senior Behavourial Science Analyst


Bringing a multi-disciplinary background to the behavioural science team, Emma has expertise in psycho-linguistics, discourse analysis, and a wide range of cognitive and decision sciences. Her experience applying this expertise spans consumer, academic and public health contexts including institutions such as Proctor and Gamble, the Cambridge Institute of Public Health, and the Cambridge Department of Social Psychology. She holds a first-class MPhil degree in Philosophy of Science and Medicine from the University of Cambridge and continues to enjoy learning about feminist epistemology in her spare time.


Iona Gillies
Research Executive


Iona holds an undergraduate degree in psychology, and as part of her degree, she completed a 12-month work placement specialising in research into neurological conditions. She now acts as a supporting member of the Shift team- offering her expertise in neuropsychology and methodological design.


Kiran Power
Research Manager


Kiran joined HRW in 2017 after completing her undergraduate degree in Psychology followed by a Master’s degree in Health Psychology from the University of Nottingham. This has provided Kiran with a solid grounding in key constructs including the HCP/Patient relationship and the COM-B model, and thus she works with the core Shift team to ensure these validated constructs in Health Psychology are applied.


Lea Couchman
Research Executive


Lea joined the Shift Team back in January 2020. Since then, she has worked on several Fathom Reviews and contributed behavioural science insights to numerous qualitative and quantitative research projects. She may already be familiar to regular listeners of the Shift Podcasts, having made a couple of guest appearances on these, and she is also a regular contributor to the Bias Friday newsletter.


Rhiannon Phillips
Behavourial Scientist


Rhiannon’s curiosity about all things behaviour is so ingrained it’s practically a character trait. Completing her MSc in Social Cognition from UCL also provided her with training in the foundations of behavioural economics, she holds an undergraduate degree in psychology and sociology as well as expertise in Neuro-Linguistic Programming (NLP). In short, if it helps explain and understand human behaviour she wants to know!

Option 3

  • Katy Irving

    Global Head of Behavioural Science

    Katy is the founder of HRW Shift. She has an MSc from the London School of Economics and is an active member of the London Behavioural Economics network. In addition to applying behavioural understanding on projects for clients, she attends and presents at global conferences about behavioural economics in pharma market research.

  • Allie Dautrich

    Associate Director | Behavioural Science

    Allie completed her BA in economics and brings years of market research experience to the HRW Shift team. In her academic studies, she gravitated toward decision-making and behavior modelling but couldn’t quite accept the assumptions of ‘rationality’ held by traditional economists. Ultimately, she found a home in behavioral economics and experimental research design and has enjoyed how the market research industry has matched her enthusiasm for transforming academic learnings into tangible solutions, especially in the complex and heightened emotional environments of healthcare research.

  • Caitlin Reddiex

    Senior Research Executive

    Caitlin has a degree in Psychology, including years of applied expertise in accessing efficacy of applied psychological frameworks for belief change in the counselling setting and neurological disorders that she brings to HRW Shift to optimize behavior change interventions and methodological design.

  • Emma Neville

    Senior Behavioural Science Analyst

    Bringing a multi-disciplinary background to the behavioural science team, Emma has expertise in psycho-linguistics, discourse analysis, and a wide range of cognitive and decision sciences. Her experience applying this expertise spans consumer, academic and public health contexts including institutions such as Proctor and Gamble, the Cambridge Institute of Public Health, and the Cambridge Department of Social Psychology. She holds a first-class MPhil degree in Philosophy of Science and Medicine from the University of Cambridge and continues to enjoy learning about feminist epistemology in her spare time.

  • Iona Gillies

    Research Executive

    Iona holds an undergraduate degree in psychology, and as part of her degree, she completed a 12-month work placement specialising in research into neurological conditions. She now acts as a supporting member of the Shift team- offering her expertise in neuropsychology and methodological design.

  • Kiran Power

    Research Manager

    Kiran joined HRW in 2017 after completing her undergraduate degree in Psychology followed by a Master’s degree in Health Psychology from the University of Nottingham. This has provided Kiran with a solid grounding in key constructs including the HCP/Patient relationship and the COM-B model, and thus she works with the core Shift team to ensure these validated constructs in Health Psychology are applied.

  • Lea Couchman

    Research Executive

    Lea joined the Shift Team back in January 2020. Since then, she has worked on several Fathom Reviews and contributed behavioural science insights to numerous qualitative and quantitative research projects. She may already be familiar to regular listeners of the Shift Podcasts, having made a couple of guest appearances on these, and she is also a regular contributor to the Bias Friday newsletter.

  • Rhiannon Phillips

    Behavioural Scientist

    Rhiannon’s curiosity about all things behaviour is so ingrained it’s practically a character trait. Completing her MSc in Social Cognition from UCL also provided her with training in the foundations of behavioural economics, she holds an undergraduate degree in psychology and sociology as well as expertise in Neuro-Linguistic Programming (NLP). In short, if it helps explain and understand human behaviour she wants to know!