Get Beyond the Buzzword: What Lessons Can Behavioural Science Teach Us About Patient Empowerment?

01.06.2022 - 25 mins


On the 27th April 2022, HRW Shift, our team of multi-disciplinary behavioural scientists were delighted to host our 2nd Annual Celebration of Behavioural Science webinar series. The day consisted of 5 webinars that covered a range of the latest hot topics in applied behavioural science in healthcare market research.

Each session featured a series of case-studies, as well as examples of how you can apply learnings from behavioural science in your everyday work!

In this session, Emma Neville, Behavioural Scientist, gets beyond the buzzword to see what lessons behavioural science can teach us about facilitating true patient empowerment.

If you wish to view the session on-demand, please fill in the form below and a member of the team will be in touch to provide you with the recording and passcode.


Speaker Profile

Emma Neville
Behavioural Scientist

Emma completed her Masters in the History and Philosophy of Medicine at the University of Cambridge, with a specific focus on patient empowerment in healthcare settings, and is particularly passionate about how behavioural science insights can be leveraged to improve patient experiences. She has applied her behavioural science expertise to a wealth of qualitative and quantitative projects over the years across a wide range of therapy areas, from disease awareness to franchise branding campaigns, in pharma, consumer health and vaccine categories. She was part of the Highly Commended team for the ‘Best Patient Insight’ BOBI award in 2021, as well as the Highly Commended ‘Best Use of Innovation’ BOBI award 2021 team.


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