Agony Aunt - HRW Shift Podcast episode 15

21.05.2021 - 30 mins

Our Shift team (HRW’s in-house experts in multidisciplinary behavioural science) continuously strive to explore ever evolving areas in the complex field of psychology, and the triggers and factors that underpin people’s behaviour in all aspects of life, but particularly in the healthcare market research area.

Join them on episode 15, where 4 core members of the Shift team, Katy Irving, Allie Dautrich, Rhiannon Phillips, and Emma Neville act as Agony Aunts but from a Behavioural Science perspective to answer some of the more pressing questions and business challenges posed in our last Shift webinar day, ‘Seems “obvious” – How Behavioural Science helped avoid wrong decisions’.

The team asked for some questions in advance, and as a response, received some wonderful suggestions and challenging questions including:

– “We are a new brand in a satisfied marketplace, how do we break in?”
– “We are designing a patient support programme, what should we consider?”


Access the full podcast

If you’d like to hear the advice put forward by the team, we’ve included the full podcast for you below. Simply hit play to get listening! Alternatively, you can listen on iTunes, TuneIn or Stitcher.


Get in touch

If you particularly enjoyed this months episode, or have a question of your own you’d like to be answered, please feel free to contact the Shift team on or head over to our Twitter.