Architects of choice - HRW Shift podcast

06.08.2019 - 23 minutes

Our Shift team (HRW’s in-house experts in behavioural psychology) continuously strive to explore ever evolving areas in the complex field of psychology, and the triggers and factors that underpin people’s behaviour in all aspects of life, but particularly in the healthcare market research area.









As a result, we are very proud to present another free HRW Shift podcast.

Episode five is about “choice architecture”: the way options are presented can inadvertently steer people towards particular choices, which may be in contrast with their best intentions. Learn about this phenomenon and how we can avoid becoming bad choice architects. Start by clicking on the image below.









Contact our specialist team at to find out more.