Behavioural Economics vs Psychology - HRW Shift podcast

29.11.2018 - 48 minutes 46 seconds

Our Shift team (HRW’s in-house experts in behavioural psychology) continuously strive to explore ever evolving areas in the complex multidisciplinary sciences of the mind, and the triggers and factors that underpin people’s behaviour in all aspects of life, but particularly healthcare decisions.

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As a result, we are very proud to present another free HRW Shift podcast. In this episode, John Maher and Katy Irving discuss two questions:

What’s the difference between Behavioural Economics and Psychology?


Which one is best suited for healthcare market research applications?

Listen now to learn more about these two disciplines and their benefits and limitations, and to find out who will win in this ‘fight to the death’ between the two schools of thought.

Contact our specialist team at to find out more.