Publications

Ecosystem Research - A fresh approach to exploring multi-stakeholder dynamics

14.10.2016 - 36 minutes

The need to expand beyond the traditional is the trademark of good market research, and we are always eager to put to new thinking to the test. When faced with the strategic need to tease apart the dynamic picture of group interactions within a given HCP system (in addition to the granularity of individual roles), sometimes it is important to move beyond the obvious, and address the challenge from a different and, perhaps unexpected, angle.

Following on from a presentation at the PMRG conference in May, Kirsty Page (Senior Research Manager) presents this webinar to introduce HRW’s innovative Ecosystem approach and Fusion Group methodology- designed to shine a spotlight on the dynamics, interaction, and shifting responsibilities within a multi-stakeholder treatment landscape: accessing the reality of key customers in one collaborative environment.

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