Publications

Implicit Metrics - All that glitters is not gold...

08.07.2016 - 33 minutes

After the success of our paper “All that glitters is not gold…” at this year’s BHBIA conference, we would like to share it with you. This paper explores behavioural economics: specifically implicit metrics, and what these theories and methodologies have to offer our industry beyond the sparkle…

New techniques in market research are exciting! Recently, we have embraced the worlds of psychology, neuroscience and behavioural prediction. However, in this webinar, Nicola Vyas, (Research Director and Head of HRW’s Analytics Team), takes you through our recent investigations into a range of implicit measures test, and show you how these glittering new techniques may not always be the research gold you were hoping for…

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