Publications

The Art and Science of Segmentation

01.09.2015 - 48 minutes

Following the success of HRW’s inaugural webinar, we are delighted to announce that we have an exciting new session lined up for 10th September: on the subject of segmentation, and its effective application in your business.

Segmentation research is nearly always interesting, but are you ever left wondering how you can practically use the research?

Nicola Vyas, Research Director and Head of HRW’s Analytics Department, will share HRW’s approach to segmentation and will discuss how to make sure that your segmentation research lives and breathes within your organisation long after the final debrief has been delivered.

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