The Influence is All Around Us

01.06.2022 - 45 mins


On the 27th April 2022, HRW Shift, our team of multi-disciplinary behavioural scientists were delighted to host our 2nd Annual Celebration of Behavioural Science webinar series. The day consisted of 5 webinars that covered a range of the latest hot topics in applied behavioural science in healthcare market research.

Each session featured a series of case-studies, as well as examples of how you can apply learnings from behavioural science in your everyday work!

In this session, ‘The Influence is All Around Us‘, we reviewed a framework that helps to understand just a few of the 300+ biases that comprise non-conscious decision influencers from behavioural science.

If you wish to view the session on-demand, please fill in the form below and a member of the team will be in touch to provide you with the recording and passcode.


Speaker Profile

Katy Irving
Global Head of Behavioural Science

Katy is the founder of HRW Shift. She has an MSc from the London School of Economics and is an active member of the London Behavioural Economics network. In addition to applying behavioural understanding on projects for clients, she attends and presents at global conferences about behavioural economics in pharma market research.


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