Our Shift team (HRW’s in-house experts in behavioural psychology) continuously strive to explore ever evolving areas in the complex field of psychology, and the triggers and factors that underpin people’s behaviour in all aspects of life, but particularly in the healthcare market research area. As a result, we are very proud to present another free HRW Shift podcast. When making decisions about Brexit, did voters think about what they would gain, or what they would lose? Our latest HRW Shift Behavioural Science podcast explores the use of ‘Loss Aversion’ in advertising campaigns and how to know when and how to best apply it to galvanise action. Contact our specialist team at shift@hrwhealthcare.com to find out more. Apply Now!