Qualitative Excellence

From the straightforward to the complex, HRW delivers powerful, innovative qualitative solutions across the product lifecycle with integrated multi-disciplinary expertise from our key centres of excellence including Patient+, HRW Shift and Innovation.

 

Market
Understanding		 Patient Specialists Product / Brand
Development		 Communication
Optimisation		 Marketing
Effectiveness
White paper TPP /
Opportunity
assessment		 Patient Plus TPP testing Positioning Qualitative
Segmentation /
Personas
Landscape
assessment		 Bringing pts together
(Soulmate, online
bulletin boards)		 COVID-19 market
understanding		 Message / Narrative /
Claims testing		 Sales force
effectiveness
Patient journey Adapted
ethnography		 Competitor
understanding		 Concept testing Message recall /
DFU
Treatment / buying
process pathways		 In the moment Drivers and barriers CA / Detail aid testing Qualitative insights
(add-on to ATU)
Ecosystem (patients,
HCPs, payers etc)		 Patient support
programs		 Packaging / Design
Evaluation		 Logo testing /
Name branding
Drivers and Barriers User experience Device Evaluation /
Usability Test		 LRI – sticking
Patient testimonials Product Testing /
In-Home Use Testing

 

We draw on our extensive suite of validated, proprietary and innovative techniques to answer your business questions, bringing these together in bespoke, applied approaches. Examples of approaches include:

 

 

We go beyond the data, working in partnership with our clients and integrating data from other sources where necessary to tell a meaningful story with the data – helping you to get closer to accessing reality.

One of the key reasons we integrate insights so effectively is because of the breath of specialist global expertise we have at our disposal internally. From the academic rigor of our behavioural science team, through to our experimental methodological innovation team; we are proud of our diversity in qualitative expertise across the business.

 

Get in touch to find out more!