Qualitative Excellence
From the straightforward to the complex, HRW delivers powerful, innovative qualitative solutions across the product lifecycle with integrated multi-disciplinary expertise from our key centres of excellence including Patient+, HRW Shift and Innovation.
Market Understanding |
Patient Specialists | Product / Brand Development |
Communication Optimisation |
Marketing Effectiveness |
White paper TPP / Opportunity assessment |
Patient Plus | TPP testing | Positioning | Qualitative Segmentation / Personas |
Landscape assessment |
Bringing pts together (Soulmate, online bulletin boards) |
COVID-19 market understanding |
Message / Narrative / Claims testing |
Sales force effectiveness |
Patient journey | Adapted ethnography |
Competitor understanding |
Concept testing | Message recall / DFU |
Treatment / buying process pathways |
In the moment | Drivers and barriers | CA / Detail aid testing | Qualitative insights (add-on to ATU) |
Ecosystem (patients, HCPs, payers etc) |
Patient support programs |
Packaging / Design Evaluation |
Logo testing / Name branding |
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Drivers and Barriers | User experience | Device Evaluation / Usability Test |
LRI – sticking | |
Patient testimonials | Product Testing / In-Home Use Testing |
We draw on our extensive suite of validated, proprietary and innovative techniques to answer your business questions, bringing these together in bespoke, applied approaches. Examples of approaches include:
We go beyond the data, working in partnership with our clients and integrating data from other sources where necessary to tell a meaningful story with the data – helping you to get closer to accessing reality.
One of the key reasons we integrate insights so effectively is because of the breath of specialist global expertise we have at our disposal internally. From the academic rigor of our behavioural science team, through to our experimental methodological innovation team; we are proud of our diversity in qualitative expertise across the business.
Get in touch to find out more!