Predict: A flexible toolkit to provide realistic insights into market opportunity

When assessing the potential for a new product, elements such as the pedestal effect and unchallenged acceptance can often lead to over-claim of future usage, and results that do not reflect the reality of future behaviour.

HRW’s Predict is a flexible toolbox of techniques which allows us to assess potential uptake in a competitive market context, eliminating over-claim issues by forcing respondents to consider their current as well as future product preferences. Using Predict we can measure market size, opportunity and potential for your product, both for early stage development and during the pre-launch phase; providing an early steer on likely uptake, as well as all the inputs you need for your forecasting model.

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