Segmentation – the foundation of strategic targeting

With a company heritage built on segmentation, you can be confident that our expertise in HCP and patient / consumer segmentation will ensure meaningful, actionable and lasting outcomes for your business. As part of our segmentation toolkit, we have developed Attitudinal Segmentation® – a proprietary technique designed to address specific concerns about the validity of traditional segmentation tools; it is based on the principle that how you respond and behave, is determined by the fundamental attitudes and beliefs you hold, rather than by demographic factors. Our approach is always customised and driven by the data, with input from our analytics and statistics teams to ensure the best segmentation approach for your research objectives.

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