Breaking Through Simple Appeal with Sticky Metrics and AI
As a researcher, you’ll probably be familiar with the halo effect, a cognitive bias whereby positive impressions of a brand in one area, positively influences our opinion of other elements of the brand. And yet, when conducting concept testing research, we are all guilty of asking a range of very similar questions, which ultimately measure litt...
Behind the Booth: The Psychology of Persuasion in Pharma Oncology Conference Exhibits
As our members of OR:BIT (Oncology Research Business Insights Team) reflect on a memorable experience at ASCO (American ...
A User Guide: How To Live With Epilepsy
My name is Kirsty Page, and I have epilepsy. It does seem somewhat dramatic to say it out loud like that; it feels...
Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
Through the Eyes of a Clinical Trial Patient
At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...
Sharing is Caring: The Future of Decision Making
As ASCO this year pursued the theme of “partnering with patients,” it was clear in the abstract submission and selec...
Key Takeaways from Digital Health World Congress 2023
One of the standout statistics that struck me at the Digital Health World Congress was this: there are about 365,000 dig...
The Chatbot: Using AI in Market Research Methodologies
Let’s have a chat We’re all talking about it! The launch of open AI platforms like ChatGPT has caused much exci...
Key Reflections from Quirks 2023: Using AI and ChatGPT in Market Research
Across the two days it was clear there was a major key theme emerging: the use of AI and everyone’s most spoken about ...
Schizophrenia: Our Multi-Faceted Approach to Recruiting Hard to Reach Patient Populations
24th May represents World Schizophrenia Awareness Day- which is a day dedicated to raising awareness for a mental health...
Huntington’s Disease: Under the Microscope
Huntington’s disease (HD), also known as Huntington’s chorea, is an inherited neurodegenerative disorder that gradua...
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