Commercially-focused Research
You need research that gives you answers you can use in the real world, that gives you insights, that can inform your business decisions.
That’s what we do.
Who we are
The team at HRW have a lot of experience - we know the market and how best to interpret it.
Want to join the team? Careers at HRW
What do you need to know
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Do you need to evaluate a concept?
Concept development and evaluation -
Want to improve your product?
Product optimisation -
What do people think about your product?
Probing emotions, needs and attitudes -
What should you call your product ?
Name and copy evaluation - Could your product be healthier?
Product evaluation -
Want to streamline your range?
Range optimisation -
Who buys your product - and who could?
Segmentation and targeting -
How much should you charge?
Pricing research -
How could you improve your packaging?
Pack evaluation and diagnostics -
How effective will your promotions be?
Promotions research
Don't know what you want? Get in touch...
The team at HRW have a lot of experience - we know the market and how best to interpret it. That means we're able to advise you no matter what your research problem. Contact us...
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Unleashing product potential amongst HCPs
The Challenge
A major medical devices manufacturer had developed a new product that had been clinically proven to provide significantly better results than current devices. However, the new device was more expensive and lacked the track record of ‘years of use’ enjoyed by current competitors.
