Katy is the founder of HRW Shift. She has an MSc from the London School of Economics and is an active member of the London Behavioural Economics network. In addition to applying behavioural understanding on projects for clients, she attends and presents at global conferences about behavioural economics in pharma market research.

Rhiannon has a master’s degree in Social Cognition, undergraduate degree in Psychology and Sociology and expertise in Neuro-Linguistic programming (NLP) and is ideally placed to consult and provide behavioural insights and support the core project team by paying close attention to language-based clues to shed further light on cognitive biases and heuristics.

Kiran has an undergraduate degree in psychology and a master’s degree in health psychology, including key constructs of the HCP/Patient relationship. She joined HRW after completing her master’s degree and consults regularly as a core part of the Shift team to ensure validated constructs in health psychology are applied.

Jen has a strong academic background in linguistics, psycholinguistics, and discourse analysis (psychology of language processing and cognition). She has experience investigating language patterns, styles (tense/style/framing) to extract a deeper understanding of perceptions, feelings, and concerns.

Alexandra has a PhD in Neuroscience from UCL School of Pharmacy and is pursuing her fascination with the human mind by using deep analysis skills, critical thinking, and experience in research communication to put behaviour under the microscope. She comes from a multi-disciplinary background, with knowledge of genetics and neurodegenerative conditions.

With a BA in computer science and an MSc in behavioural economics, Jeremy straddles the clear-cut, algorithmic sphere of technology and the murky, shifting terrain of behavioural science. Thinking across traditional academic partitions is Jeremy’s forte—he therefore enjoys injecting concepts from a wide range of disciplines into his work.

Oliver holds a Master's Degree in Behaviour Change and an undergraduate degree in Human Geography, both from UCL. He also draws on a diverse career – from facilitating behaviour change workshops to capturing customer voice – to deliver creative, evidence-based insights tailored to the business context and underlying social psychological processes.

With an undergraduate degree in psychology and a master's degree in health psychology, Nina has always shown a very strong interest in understanding the reasons behind certain behaviours and what drives behaviour change. Nina supports the Shift team with applying these concepts within our research.

Studying an interdisciplinary degree in Human Sciences, which spanned psychology and anthropology, instilled a curiosity in Dana for human behaviour in a healthcare context. Dana extended this interest to her dissertation on vaccine hesitancy in a COVID-19 climate, to look at humans’ relationship with uncertainty and trust, and how science communication can leverage these biases to shift mindsets and improve vaccine uptake. As part of the HRW Shift team, she is particularly interested in the underpinnings of human wants, fears, needs, and ultimately, choices. 

Peter has always had a keen interest in behaviour and the influence of attitudes and perceptions. He gained his Master's degree in Sport Psychology; spanning his studies from the training of optimising performance in pressure situations, to understanding human behaviour in a range of preformance-based contexts. Peter continues to apply the behavioural-science concepts within research and as a part-time member of the SHIFT team.

Rory developed a passion for behavioral science while studying Biological Psychology and Biological Basis of Behaviour during his degree in Biological Sciences at the University of Exeter. After graduating, he worked at a research agency called Mindlab where he gained experience in uncovering the unconscious drivers behind consumer decisions. During a project into consumer perceptions of plant-based foods, Rory was introduced to "Nudge" psychology and became fascinated with the topic. When the pandemic hit, Rory took a job at the Jersey Recovery College, a mental health charity. Here, he used his knowledge of behavioral science to design and deliver courses for the community on mental health habits such as running, keeping a gratitude diary, and meditating. At HRW, Rory continues to apply his expertise in behavioral science as a researcher and part-time member of the Shift team.

Millie has a bachelor's degree in Linguistics from the University of Cambridge and a master's degree in Psychological Sciences from University College London. She has experience in applied discourse analysis as well as natural language processing used to access implicit and explicit attitudes, and is particularly interested in the way social media can provide insights into the behaviour of the masses.

Tony has a Master’s degree in Behavioral Economics from the University of Nottingham and a bachelor’s in Economics. He is fascinated about understanding the how and why behind decision-making, and applies this knowledge to the unique challenges of the healthcare industry. Prior to joining HRW, he worked for behavioral science consultancies in Europe and Australia, conducting research and developing solutions for clients in finance, technology, and government.