AI Fundamentals
As we all know, AI has become a buzzword over the past year or so. Despite its omnipresence, you may still feel unclear on what it really is, or what’s so special about it. In this post, we’re going to break down some AI fundamentals to help you feel more in the loop the next time it comes up in conversation or you see it mentioned online. T...
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HRW 2024 Annual Innovation Challenge
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I am moderating a virtual focus group late one evening, with four British GPs. We are discussing insomnia, and it is evi...
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The Complexities of Segmentation and Targeting in the Pharma Industry
Segmentation can be one of the most powerful tools for launching targeted and impactful communication strategies, but th...
Stepping into a Healthy Work-Life Balance
I turned 50 in 2023. It was also the year where I have zero recorded exercise (ek). I knew I wanted (needed?) to do so...
Implicit Bias: The Hippocampus and Pattern Completion
The hippocampus is a part of the brain that is involved in memory formation and retrieval, spatial navigation, and emoti...
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