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Behaviour Change Techniques from The Other Side of Change: Lessons for Healthcare Marketers & Insight Teams
While reading The Other Side of Change as part of HRW Shift’s Summer Book Club, I was struck by how many of the stories echoed techniques that behaviour change scientists study but, all too often, struggle to bring to life. Something that Shankar does so well throughout the book. Behaviour Change Science seeks to understand why people do wha...
How We Talk About Cancer: When The Power of Fighting and Wellness Turns Into Toxic Positivity
Living with cancer and going through treatment is a traumatic experience, both psychologically, emotionally, physically,...
People, Purpose and Wellbeing: HRW’s Approach to Mental Health
When we talk about wellbeing at HRW, we're not talking about a single initiative, a monthly awareness campaign, or a ben...
Mental Health at Work: Why We Struggle to Prioritise Our Mental Wellbeing
Every year, World Mental Health Day reminds us of the importance of looking after our mental health and wellbeing.We hea...
What the Peak-End Rule Can Teach Us About Patient Experience in Healthcare
Why do some experiences stay with us long after they've ended, while others quickly fade from memory? Imagine walking th...
Amyloid, Tau and Alzheimer’s: What Healthcare and Pharma Need to Know
Historically, Alzheimer’s disease has been characterised by two key pathological hallmarks: amyloid plaques and tau ta...
How Healthcare UX and Digital Patient Experiences Impact Patient Outcomes
How can healthcare UX and digital patient experiences impact patient outcomes? well, imagine: You have a minor health ...
Five Trends Reshaping Neuroscience in 2026
The past six months have highlighted a major reshaping in neuroscience. While recent years have been characterised by in...
What Your Smartwatch Reveals About Human Behaviour: Patient Engagement
Millions of people wear smartwatches to track their health, fitness and wellbeing. Yet their greatest success may have l...
The Missing Step in Healthcare Marketing: Why Behavioural Diagnosis Is So Important
"We need to improve the messaging." It's a common response when healthcare campaigns fail to generate the outcomes e...
Oncology Decision-Making: The Hidden Psychological Factors Influencing Treatment Choices
Oncology has a reputation as one of the most rigorous areas of medicine. It runs on biomarkers, trial data, and treatmen...