Facial Coding: Can You Judge a Book By Its Cover?
The idea that you can read someone’s emotions from their facial expressions is very enticing. Whilst facial coding looks promising on the surface, the science just doesn’t support it. This article explains why facial coding technology and ‘insights’ do not stand up to scrutiny. What is facial coding in the context of market resea...
How Your Underwear Can Help your Health
Calling all the ladies, women and girls AND all the men and boys that want to look out for the women in their lives! ...
Six Tips from Two Decades of Oncology Concept Testing
At HRW, we’ve been testing oncology advertising concepts and messages within healthcare professionals for over 20 year...
Navigating the Risks of AI in Market Research
The explosion in AI tools over the last 2 years has brought with it numerous new abilities as well as efficiencies withi...
Sepsis Awareness Day: Together We Can Succeed
September is Sepsis awareness month with Friday 13th September 2024 being World Sepsis Day. Certainly, this year has bee...
Precision Medicine: European Academy of Neurology Congress
Earlier this year, I attended the European Academy of Neurology Congress. Over the five-day event, I noticed many discus...
Random Acts of Medicine: Book Review
Random Acts of Medicine, written by physician and policy researcher Christopher Worsham and physician-economist Anupam (...
Mentoring at Google, Behave London Ideation Workshop: A Day in the Life of a Behavioural Scientist
As one of the leading healthcare market research agencies, we’ve been given several opportunities to speak at key even...
A Year at HRW: HRW Graduate Academy
At HRW, we are particularly proud of the people who join us as graduates and stay with us as their career grows. As part...
AI Fundamentals
As we all know, AI has become a buzzword over the past year or so. Despite its omnipresence, you may still feel unclear ...
The Power of Language in Healthcare: Humanities @ Work Conference
“Words matter” – a short yet powerful opening sentence by keynote speaker Anantha Shankar (Senior Vice Chancellor ...
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