Blogs

Union

Keep up to date

Post Img

An Interview with TGCT: Rare Disease Day

As part of Patient Panorama’s commitment to listen to patients, our ‘Patient Voice’ series aims to shine a spotlight on peoples’ experiences with various conditions. We will be asking people to share their journey from pre-diagnosis to where they are now, reflecting not only on the challenges they have faced, but also their achievements the...

7 mins
Blog
Post Img
Quantitative Excellence

The Complexities of Segmentation and Targeting in the Pharma Industry 

Segmentation can be one of the most powerful tools for launching targeted and impactful communication strategies, but th...

6 mins
Blog
Post Img
Life at HRW

Stepping into a Healthy Work-Life Balance

I turned 50 in 2023.  It was also the year where I have zero recorded exercise (ek). I knew I wanted (needed?) to do so...

6 mins
Blog
Post Img
Behavioural Science

Implicit Bias: The Hippocampus and Pattern Completion

The hippocampus is a part of the brain that is involved in memory formation and retrieval, spatial navigation, and emoti...

5 mins
Blog
Post Img
Behavioural Science

Battle of the Bots: Which AI Gives the Best Behaviour Change Advice?

Recommendations from generative AI tools like ChatGPT are always just a few clicks away. But should we give into temptat...

7 mins
Blog
Post Img
Behavioural Science

Novelty Bias

To help us survive, humans have evolved to quickly identify changes in our environment, aiding us in avoiding danger and...

12 mins
Blog
Post Img
Behavioural Science

Behavioural Science in the Wild: HRW Shift Book Club

Academic research into the value and efficacy of using behavioural science to encourage positive behaviour change has sh...

11 mins
Blog
Post Img
Ai

Revolutionising Healthcare with AI

I'm sure like the rest of us you've been overwhelmed with the vast amount of AI news from this year. Despite some exciti...

6 mins
Blog
Post Img
Social Media Listening

My Platform is my Legacy: The Power of Social Media Listening for Accessing Patient Reality 

Social media. It’s becoming an integral component of our social lives: whether we’re stalking old schoolmates, stayi...

6 mins
Blog
Post Img
Ai

Fraudulent Responses in AI: How We Protect Your Research from AI and Bot-Generated Responses

2023 will be remembered as the year when generative artificial intelligence (AI) first stepped out of science fiction in...

7 mins
Blog
Post Img
Behavioural Science

Getting to the Heart of it: Lessons from Two Books on Overcoming Tricky Biases in Customer-Centric Research

We all know that understanding and meeting customer needs is key to business success, but what are some of the obstacles...

7 mins

Cookies

We use cookies to give you the best possible experience. We can also use it to analyze the behavior of users in order to continuously improve the website for you. Data Policy

analytical Essential