Building Bridges: Fostering a Stronger Culture of DE&I in Market Research
This year, HRW had the privilege of being invited to speak on a panel at the BHBIA Spring Event: Building a Strong DE&I Culture, which focused on the challenge of placing a stronger focus on DEI both within companies and across our research practices. The event brought people together from across the industry, and the panel even included repres...
Navigating Uncertainty: Addressing the Complexities of Predicting Future Prescribing
The further we look into the future, the less certain we become. Consider the following questions: What will you...
World Parkinson’s Day – Reflecting on the Latest Developments
Key Takeaways from 2023 International Congress for Parkinson's and Movement Disorders Research has shown that different...
HRW 2024 Annual Innovation Challenge
Innovation has always been an important and integral part of HRW – both externally and internally. That’s why, every...
Waking up to Sleep Disorders
I am moderating a virtual focus group late one evening, with four British GPs. We are discussing insomnia, and it is evi...
An Interview with TGCT: Rare Disease Day
As part of Patient Panorama’s commitment to listen to patients, our ‘Patient Voice’ series aims to shine a spotlig...
The Complexities of Segmentation and Targeting in the Pharma Industry
Segmentation can be one of the most powerful tools for launching targeted and impactful communication strategies, but th...
Stepping into a Healthy Work-Life Balance
I turned 50 in 2023. It was also the year where I have zero recorded exercise (ek). I knew I wanted (needed?) to do so...
Implicit Bias: The Hippocampus and Pattern Completion
The hippocampus is a part of the brain that is involved in memory formation and retrieval, spatial navigation, and emoti...
Battle of the Bots: Which AI Gives the Best Behaviour Change Advice?
Recommendations from generative AI tools like ChatGPT are always just a few clicks away. But should we give into temptat...
Novelty Bias
To help us survive, humans have evolved to quickly identify changes in our environment, aiding us in avoiding danger and...
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