There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, surgical training, and drug use recovery have all reported initial successes in being supported by a metaverse-based platform.

We’re proud to say that we’re the first healthcare market research agency to conduct full-fledged qualitative focus groups with physicians and patients in the Metaverse, with a focus on the treatment and management of Endometriosis.

John Friberg, Vice President, Katy Irving, Global Head of Behavioural Science, and Kirsty Page, Research Director, published our findings from the study into a whitepaper, including patient and HCP experience, behavioural science standpoint, and the benefits and drawbacks of using the Metaverse for this type of research.



HRW’s use of the Metaverse … by Healthcare Research Worldwi…

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