Abigail Graham

Senior Research Manager

London

Abigail joined HRW in 2018 after graduating with a degree in Geography. Her degree focused on researching into global health inequalities within a geopolitical context. Abigail has always been interested in the ‘whys’ behind decisions, which is why she brought her skills to the healthcare market research arena. Outside of work, Abigail loves to travel and has recently returned from a self-funded extended trip through Asia, where she stayed with local families and immersed herself within the local cultures. READ BIOGRAPHY

Abigail Potter

Senior Field Controller

Oxfordshire

Abi has worked for HRW since 2017, following her decision to change her career after initially joining the working world in the childcare space. She was attracted to her role as Field Controller, as it allows her to apply and hone her excellent organisation and project management skills. Abi takes a shrewd approach to negotiation and liaison with our local partners, to ensure we maintain high standards on research delivery: in a cost effective and efficient way, passing on direct benefits to our clients. In her time outside work, she loves eating out, travelling and long walks with the dog. READ BIOGRAPHY

Alexandra Petrache

Senior Behavioural Science Analyst

Oxfordshire

After pursuing a PhD in Neuroscience to better understand the workings of the brain, Alexandra is now aiming to put human behaviour under the microscope and to provide clients with thorough and solid insight, using critical thinking, analysis and communication skills developed in previous degrees and work environments. Outside of her work, Alexandra enjoys filmmaking, reading and engaging in the arts, mundane problem-solving and nature exploration. She often finds herself wondering what she can do to help make the world (or a small part of it) better.
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Alice Kelly

Research Executive

London

Alice joined HRW in 2021, having obtained a degree in psychology from The University of Edinburgh. Throughout her degree, she found herself more drawn to healthcare-related topics, which alongside her experiences in conducting research projects and analyses, sparked her desire to pursue a career in healthcare market research. Outside of work, Alice loves to go running and explore the city, as well as experimenting with cooking new recipes, and trying out new local restaurants too. READ BIOGRAPHY

Amy Russell

Field Manager

London

Amy found her way into market research after completing a degree in English and International Relations. Since joining the industry in 2011, Amy’s attention for detail and love of order and processes meant she was well-suited to leading the project management on domestic and global studies, focusing initially on customer and business satisfaction, and consumer studies spanning from rail passengers to beauty product tests. Amy moved into the healthcare sector, bringing her extensive project and field management experience with her. Outside of work Amy likes to get outside with her two children, especially to the seaside; keep her allotment going; run; and have a well earned glass of wine on a Friday night whilst having a kitchen disco with her family. READ BIOGRAPHY

Anastasia Chaikovska

Field Controller

London

Anastasiia joined HRW after moving from Ukraine to London in September 2022. Anastasiia’s interest into market research within the healthcare industry grew from her own experience, growing up with pituitary dwarfism made her the face of research within this field, and is still used as an example to all those at the endocrinology institute. Being so heavily involved in this, she wanted to contribute to the change of scientific research, which placed her perfectly as a Field Controller at HRW. In her spare time, Anastasiia enjoys song writing, shooting and editing videos as well as swimming and figure skating. READ BIOGRAPHY

Asha Varma

Research Executive

New York

Asha joined the HRW Manhattan office after obtaining a BA in Environmental Studies from the University of Chicago. During her time at university, Asha worked as a research assistant for multiple public health research projects, which sparked her interest in healthcare and research, and lead her to join the HRW team. Outside of work, Asha loves to explore the outdoors and enjoys running, hiking, and skiing. She also enjoys traveling and exploring new restaurants in NYC. READ BIOGRAPHY

Blaine Siegel

Field Project Coordinator

New York

Blaine joined the HRW Manhattan office after completing her BA in biological sciences from the University of Delaware. While earning her degree, Blaine developed a passion for research while working as an undergraduate research assistant studying alternative therapies for Autism Spectrum Disorder. This passion for healthcare and a desire to aid in the research process led Blaine to the field team at HRW. Outside of work Blaine enjoys spending time surfing at the beach, baking, and traveling. READ BIOGRAPHY

Caitlin Robertson

Fieldwork Director

Oxfordshire

Caitlin completed a Higher Education Diploma studying Fashion & Textiles, before joining HRW in 2010. Having worked her way up the operational ranks, she now leads our field department. Caitlin has built up a solid network of fieldwork partners across the globe, building strong relationships and working with them closely to ensure we are receiving the best quality service on all projects. Caitlin focuses on supporting our more complex studies, where she applies her extensive experience in recruiting niche respondent types and working within challenging methodologies. Caitlin is a mother of two, so enjoys lots of family time along with good food, days out, and the occasional (well-deserved) break with a G&T or cocktail. READ BIOGRAPHY

Cathy Harwood

Senior Director

London

Cathy has an academic background in Biomedical Science, with a specialism in Pharmacology. Her home, however, has been found in market research, having worked in the field since 2011. Her role at HRW sees her working across a wide range of therapy areas- notably oncology, psychiatry, and infectious diseases; tackling a varied spread of methodologies, tools, and techniques. What unites her various responsibilities is an eagerness to innovate from a methodological and analytical perspective, and her desire to deliver clean, exciting outputs that help her clients make a real difference and engage internally. When not busy researching in our London office or working hard on our external communication through her leadership of our Marketing Team, Cathy enjoys singing with her (extremely cool) choir, travelling, and attempting to cook ambitious, occasionally experimental, recipes (with variable results). READ BIOGRAPHY

Christine Dalzell

Global Managing Director

New York

After receiving her Ph.D. in Social Psychology, Christine found market research an ideal outlet for her desire to have an impact on how companies do business. Even after all these years, she continues to enjoy the unique and varied needs from both a research and insights perspective. Although spending most of her career primarily focused on quantitative research, Christine appreciates the deeper, “behind the scenes” perspective that qualitative research brings and particularly enjoys marrying the two. Christine’s experience covers over the counter and pharmaceutical products to medical devices and diagnostics across an array of therapeutic categories ranging from cardiovascular health to pain management. When not at work, Christine enjoys creating (and eating!) wonderful meals with family and friends as well as applying her creative talents to volunteering in her local community theatre and pottery. Christine is a member of the HRW Board and our Marketing Team. READ BIOGRAPHY

Dana Al-Juburi

Research Executive

London

Dana recently graduated from an interdisciplinary degree in Human Sciences at UCL, exploring what it means to be human through anthropological and scientific lenses. Completing her studies in a COVID-19 climate sparked interest in the topic of vaccine hesitancy. As a result, she chose to base her final dissertation on what drives vaccine hesitancy and how science communication can promote vaccine uptake. To answer her research question, Dana delved into literature from medical anthropology and Science and Technology Studies (STS), and conducted an in-depth qualitative analysis of online vaccine discourse. The experience pushed her towards pursuing career in healthcare market research. Outside of work, Dana enjoys writing, seeing, and performing theatre. When she’s not on her laptop, you’ll find her dining at local restaurants with friends. READ BIOGRAPHY

Dana Hill

Senior Research Manager

New York

Dana joined HRW in 2017 after completing her Bachelor’s degree in Public Health, with a concentration in Healthcare Policy and Management. Dana graduated after completing a capstone using Decision Science techniques, to strengthen the support system for youths in need of healthcare services in North Carolina. It was through this process that she realized her interest in engaging different audiences, and leveraging their input to address and solve practical problems: and this ambition (plus her passion for healthcare) led her to the pharma MR space. Dana is a member of HRW's oncology team, OR:BIT, and our Marketing Team. Outside of work, Dana enjoys reading, taking boxing classes and spending time with her dog, Huxley. READ BIOGRAPHY

Darren Vircavs

Field Manager

Oxfordshire

Darren joined Healthcare Research Worldwide in August 2016, after completing a BA degree in Media Culture and Production at Southampton University. With a particularly keen interest in digital media and innovation, Darren is a keen ambassador for trying out new technologies and applications, especially when those are combined with a particularly hard-to-reach respondents or complex methodologies. Being part of the Field Team, Darren thrives on building productive relationships with our suppliers and delivering high quality fieldwork on logistically challenging projects. Outside of work, Darren enjoys kayaking and camping at music festivals. More recently he has expressed a love for cooking. READ BIOGRAPHY

David Manshreck

Behavioural Science Analyst

London

David holds a master’s degree in behavioural economics from la Sorbonne, and a bachelor’s degree in psychology from the University of British Columbia. Prior to joining HRW, he has applied his knowledge to a range of challenges in both the public and private sector at UNESCO, L’Oréal, and the BVA Nudge Unit. David is an eager world traveler, and keenly joins HRW’s London office after having lived in Canada, France, and Hong Kong. Outside of work, David can be found exploring London’s best basketball courts, antique map stores, and dim sum restaurants. READ BIOGRAPHY

Dylan Brown

Senior Research Manager

New York

Dylan rejoined HRW following three years working in early asset life sciences strategy consulting, and nearly two years at HRW as a former Research Executive. He brings experience across a range of indications, including oncology, rare diseases, central nervous system disorders, and cardiology; as well as project types, including opportunity assessments, indication prioritization, market access, medical influencer mapping, and biomarker and companion diagnostic strategy. Prior to these roles, Dylan graduated from NYU in 2017 after completing his Bachelor's degree in Neural Science, with an honors thesis aimed at understanding the role of adrenergic receptors in the central amygdala in modulating threat response within animal models. This interest in understanding the interplay between environmental stimuli and behavioral output initially led him to healthcare market research. Outside of work, Dylan enjoys running, cycling, tending to his houseplant collection, and exploring different neighborhoods in Brooklyn, where he currently resides. READ BIOGRAPHY

Edith Coronas

Research Executive

London

Edith joined HRW as a Research Executive in the summer of 2022 after graduating with a MSc degree in Bioethics and Society, and focused her thesis on ways in which the structures of national BioBanks affect the quality of the data they collect and store. Following her degree, she is excited to continue learning about a range of therapeutic areas, and how to optimize the impact of various treatments and innovations. Outside of work, Edith's favourite pass-time is to spend time in nature taking long walks - soaking in the health benefits of spending quality time outside! READ BIOGRAPHY

Elinor Day

Director

Oxfordshire

Elly brings big picture vision and a natural focus on translating data and insight into thinking that supports commercially sound decision making. With over a decade's experience in research and across therapy areas, Elly has an emphasis on storytelling to bring data to life in a tangible way, enabling you to embed key insights and direction within your brand team. Away from work Elly is a drummer in a Samba band, enjoys performing, hosting and attending festival and loves nothing more than spending time with her young family exploring the beaches of Pembrokeshire and West Wales where she is based.
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Esme Barrow-Williams

Senior Director

Oxfordshire

Es joined HRW in 2005, and designs and manages domestic and international projects across therapy areas- as well as managing our internal best practice, innovating our ways of working, and generally making sure we're all being consistently excellent throughout our business! She loves the variety of her role; the range of clients, methodologies and projects, and is proud to have won the Best Customer Insight award at the BHBIA BOBIs in 2010 and in 2014. She is really focused on understanding her clients’ businesses to provide the most strategic recommendations and ensuring research is brought to life. Her interests include running workshops and furthering her understanding of device usability research approaches. When she is not at work, Es enjoys spending time with her young family, running and reading. READ BIOGRAPHY

Fatima Dos Santos

Senior Procurement Manager

London

With a degree in Tourism Administration and a master’s degree in Corporate Communications and Protocol, Fatima landed in Market Research in 2013 when she moved to London. Her excellent project management skills, open minded and positive attitude has led her way within field and operations. She loves the challenges and is always ready for more. She joined HRW in July 2020 bringing her expertise and network in patient recruitment. Outside of work, she loves spending time dancing with her little girl, long walks in the park admiring the nature and feeding birds and squirrels, cooking and wine tasting! READ BIOGRAPHY

Faye Holmes

Research Director

London

Faye started her market research career with HRW in 2014, moving from a frontline healthcare delivery role where she was a patient co-ordinator in a gastroenterology department at UCLH. Faye is a tenacious and famously "no-nonsense" researcher, who enjoys the organisational challenge of large multi-market studies, and loves to work across a variety of therapy areas (from oncology to consumer health). She has been recognised across the industry, named 'runner up' in the Best Newcomer at the 'best of business intelligence' awards and Future Leader at the European pharmaceutical market research association 'Excellence in MR' awards. She has a particular interest in concept and message testing, unpicking how advertising creates certain perceptions about a brand. When not at work, you will find Faye on the hockey pitch or researching her next travel adventure! READ BIOGRAPHY

Gemma McConnell

Research Director, OR:BIT

London

Gemma joined HRW's oncology team, OR:BIT, in January 2020, where she dedicates her time purely to oncology market research. Gemma has a strong scientific background, with a Masters in Pharmacology and a PhD in the field of cancer cell signalling. She made the move away from academia in 2011, discovering that market research was the ideal way to continue and develop her interest in oncology. Gemma has expertise across multiple tumour types and is passionate about keeping informed of the rapidly evolving oncology market, striving to utilise this knowledge to deliver actionable insights to clients that can ultimately make a real difference to patients’ lives. Outside the world of market research, Gemma enjoys playing netball and spending time with her family. READ BIOGRAPHY

Gerard Geneen

Audit & Compliance Manager

Oxfordshire

Gerard has worked in the global pharmaceutical and medical device sector since 2001; in internal audit, as compliance officer, and in data protection. He has subject matter expertise in finance, selling and marketing, supply, clinical trials, data protection, due diligence and investigations. He is qualified with the International Association of Privacy Professionals, and is a UK Chartered Accountant.

The aim of Compliance at HRW is to help the business run more smoothly and to help our clients achieve their goals. Society has high expectations of the healthcare industry in terms of their ethics: our approach is to protect our respondents and our clients whilst facilitating their important work developing products for patients. Outside the world of compliance, Gerard likes spending time with his family and both playing and enjoying music.
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Hannah McGill

Senior Research Manager

London

Hannah joined HRW in 2019 and is based in our London office. She began her market research career in 2014 after moving from a frontline healthcare delivery role, where she worked in forensic mental health nursing for Nottinghamshire NHS trust. Hannah has spent much of her market research career helping clients to create brand identity strategies and position products, her experience spans a wide range of therapy areas; from rheumatology, dermatology and oncology to consumer health and medical devices. She employs a range of tools and techniques to answer business questions, and uses her keen eye for detail to translate research findings into clear, visual and actionable outputs for her clients. Outside of research, Hannah loves travelling, cycling and swimming in London’s (many) outdoor lidos. READ BIOGRAPHY

Hannah Smith

Senior Field Manager

Oxfordshire

Hannah joined HRW's Field Team in 2014 after graduating from OMBS (Oxford Media and Business School) with an Executive PA Diploma. Hannah manages a huge variety of projects in a wide range of therapy areas and markets, and really thrives from having great relationships with our local fieldwork partners across the world. The HRW research team also benefit from her fierce efficiency and drive to complete even the most complex recruits to a high standard. Outside of work, good food, watching football and travelling are Hannah’s favourite things to do. READ BIOGRAPHY

Holly Butlin-Moran

Marketing & Communications Executive

London

After obtaining a degree in Business and Marketing, Holly has worked in Marketing for 4 years and joined HRW in July 2022. Since leaving university, Holly found an interest in how the pharmaceutical industry market themselves to its target audience, which led her to aspire for a career in marketing within healthcare market research. Outside of work, Holly enjoys travelling and spending time with her family and friends. READ BIOGRAPHY

Imogen Chandler

Research Executive

London

Imogen graduated with a degree in Biomedical Sciences in 2021 with a main focus on immunology, oncology, and anatomy. She has since worked in a laboratory but decided that healthcare-based market research was more suited to her interests which is what led her to HRW. In her free time, Imogen enjoys attending dance classes and spending time with friends and family! READ BIOGRAPHY

Ian Turner

Senior Research Manager

London

After completing his degree in biological sciences, Ian began his market research career in consumer market research before discovering an interest in healthcare. Ian is a quantitative specialist with experience in applying a variety of methodologies across a broad range of therapy areas. In his free time, Ian enjoys exploring London, running and caring for his pet pug. READ BIOGRAPHY

James Godfrey

Head of Statistics and Analytics

London

James graduated from the University of Sheffield with a degree in Mathematics and Statistics and has over 20 years Market Research experience specializing in advanced statistical method development, programming, and specialist analytics applications. He is the Senior creative lead in the MMR and HRW Data Science team, with direct responsibility for innovation and R&D as well as senior client consultancy. READ BIOGRAPHY

Jason Yuen

Senior Research Executive

New York

Jason read the BA in Experimental Psychology at the University of Oxford, UK, where his core research project focussed on the role of associative learning in obsessive-compulsive disorder, as well as the linguistic differences between English-Speakers in the UK and bilinguals in Hong Kong. After graduating, he worked in his home city of Hong Kong as a Senior Consultant in executive search, recruiting professionals in the investment management and alternative investments industries. He then uprooted to the United States in early 2019 and joined HRW Manhattan that summer. He is a passionate Liverpool FC supporter, an avid concert-goer, and a comic book geek. READ BIOGRAPHY

Jeanette Kaye

Global Deputy Managing Director

Oxfordshire

Jeanette's business background gave her the springboard for a career in market research. After many years focusing on pharma MR, her ideal opportunity arose with HRW in 2005, where she could get involved in the wider healthcare market, enjoy forming strong strategic partnerships with her clients and stoking her passion for developing people. Jeanette's driving force is ensuring HRW's work represents true behaviours and attitudes of stakeholders in the healthcare market, and she loves finding the "golden nuggets" of insights that make our research shine. Dermatology is Jeanette's therapy area of interest, and outside of work, she loves spending time with family, friends, and her animals (3 dogs and 2 cats); supporting her beloved Liverpool football club; cooking; and meditating. Jeanette is a member of the HRW Board. READ BIOGRAPHY

Jen Vos

Research Executive

New York

Jen joined HRW’s Manhattan office in the summer of 2019. She previously received a master’s degree in International Relations and Economics, and worked in International Education, where she managed and conducted all qualitative research on the experience of international students in the US. It was this research experience, combined with using the findings to determine the best next steps to improve the students’ experiences, that helped Jen find market research. She has forever been passionate about understanding the experiences of others, which fuelled her bachelor’s studies in French, Mandarin Chinese, and Linguistics. She has lived in Paris, Beijing, and Shanghai, and loves to travel; try new foods; run; play tennis; and spend time in Central Park. READ BIOGRAPHY

Jeremy Koloski

Senior Behavioural Science Analyst

New York

Jeremy’s long and winding road to the HRW Shift team began with a BA in computer science at Brandeis University. After a year as a software developer, he decided to take the next natural step by moving across the pond and pursuing an MSc in behavioral economics at City University of London. There, his dissertation investigated the leisure-time happiness puzzle—the finding that people spend the bulk of their free time engaging in activities that undermine their happiness. While his background in computer science and his experience as a software developer help him approach problems by building frameworks and algorithms, his background in behavioral economics and his experience as a human help him understand human behavior by mapping the human mind. In his free time, Jeremy enjoys writing music, reading books, finding and photographing wildlife, exploring nature, and learning new calisthenics moves. READ BIOGRAPHY

Jessica Gigante

Research Executive

Oxfordshire

Jessica joined HRW in September 2022 after obtaining a masters in Cognitive and Clinical Neuroscience from Brunel University. During her masters, she worked as a Research Assistant at the Visual Perception and Attention Laboratory, where her work was featured in the Guardian newspaper. Outside of work, Jessica loves adventure, whether it is hiking to the top of mountains or scuba diving deep in the sea. She also has a strong passion in painting, photography, and videography. READ BIOGRAPHY

Jess Woodhead

Vice President

London

Jess joined HRW in 2012 after completing her degree in Biomedical Sciences with a specialism in Reproductive Biology. Entering the world of healthcare market research has allowed her to combine her interest in understanding people and what they do; and her desire for learning new things everyday. She loves to work in a variety of therapy areas and is particularly interested in dermatology, women's health, vaccines and device testing. She really enjoys seeking innovative methodologies and tools to explore the "whys" behind the "what", and unearthing strategic direction to answer her client's business objectives. Outside of work Jess spends her time day dreaming and planning her next travel adventure, singing in a local choir, and researching new restaurants to try and musicals to see in London. READ BIOGRAPHY

Joe Insuli

Senior Research Manager

London

Joe joined HRW in 2021 with a strong background in pharmaceutical market research having worked in the industry for almost 5 years. Having graduated with a degree in psychology at university, he has always been interested in human behaviour and research methods, which lead him to seek a career in market research. Though in his own words he may have stumbled into the healthcare arena, Joe has never looked back and has enjoyed becoming more and more familiar with various different therapy areas. Outside of work, Joe will likely be found eating out at restaurants (mainly sampling varieties of fried chicken), going to music gigs or playing/watching football. READ BIOGRAPHY

Jo McDonald

Global Director, OR:BIT

Oxfordshire

As the leader of HRW's oncology team, OR:BIT, Jo has a passion for all things ‘oncology’: and is aiming to make a difference to the lives of cancer patients and their families. Her career in market research spans both agency and industry-side and she has held oncology Insight roles on both sides of the fence- which means that she can apply both angles to the research challenges posed by clients. She first joined HRW in 2011 as a contractor, but joined permanently in 2016 to head up and develop our oncology offering, building a team of experts and a core set of clients. When not juggling her job and three children, Jo enjoys distance running, cycling, paragliding and multiple holidays. READ BIOGRAPHY

John Friberg

Vice President

New York

John joined HRW in 2016 and is currently based in NYC after spending time in both UK HRW offices. His career in healthcare research began with an academic post at Rutgers’ Centre for State Health Policy researching the implications of city planning on children's health and dynamics of critical care facility use by New Jersey's Hispanic and Latino population. Upon graduating with a degree in Economics from Oberlin College in 2010, John moved into the healthcare market research world where he has been active since. He strongly believes that any objective can be met with an appropriate and well-crafted research design- an ethos he has honed through his work with the HRW Innovation Team. John also loves to make and consume art and values the network of relationships that this can afford with people from all walks of life.
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Kara Fransisco

Senior Research Manager

New York

After receiving her Ph.D. in Sociology, Kara began working in medical communications, assisting pharmaceutical companies raise awareness of their therapies and the conditions they treat through medical education and promotion. Kara has many years of research experience as a medical sociologist and has long been interested in the intersection of healthcare, human behaviour, and problem-solving; this continued interest led to her joining HRW in 2022. Outside of work, Kara enjoys creative expression through arts and storytelling, taking care of her plants and children, and visiting National Parks and Forests. READ BIOGRAPHY

Katie Walsham

Research Executive

Oxfordshire

Katie joined HRW as a Research Executive after graduating with a degree in English Studies. Her degree involved studying linguistics and research into the history of the English language. She has a passion for understanding new and complex concepts and looks forward to implementing her skills of research and analysis in her training. Outside of work, Katie enjoys exercising, taking her dogs for long walks, and is passionate about skin care and finding new products to implement into her routine. READ BIOGRAPHY

Katy Irving

Global Head of Behavioural Science (HRW Shift)

London

As a founding member of our in-house team of behavioural change experts, HRW Shift, Katy is passionate about pulling validated frameworks from different disciplines to deliver reliable, scientifically-sound, strategic insight for our clients. From her specialism in applied Behavioural Economics to digital technology, she pursues the best ways to really ‘access reality’ through collaboration, reading, and attending and presenting at conferences; winning several Best of Business Intelligence (BOBI), EphMRA, and Intellus Worldwide awards in the process. When not in our lovely London office or supporting our Marketing and Innovation Teams, she enjoys distance running (six marathons and counting), learning Spanish, and travelling to wine regions with her oenophile husband. READ BIOGRAPHY

Keesha Moliere

Research Executive

New York

After graduating with a degree in Psychology from the University of Chicago in 2018, Keesha was exposed to biotechnology, clinical research, healthcare market research, and life sciences landscapes leading them to have a greater interest in healthcare and expanding their career within the industry. Outside of work, Keesha enjoys cooking plant-based meals, running, and reading. During the weekend you'll find them at a museum, small concert, or trying out a new restaurant in the city. READ BIOGRAPHY

Kelsei Waite

Central Admin Team - Senior Coordinator

Oxfordshire

Kelsei joined the HRW Wallingford office in June 2022. Her background in finance and accounting means she is an organisational whiz, and has a passion for teamwork which she is excited to show off as a key member of HRW's Central Admin Team. Outside of work she is a freestyle dance teacher, a huge Arsenal fan, and enjoys walking her Pomeranian Milo. READ BIOGRAPHY

Kieran O'Sullivan

Lead Statistician

London

Kieran graduated with a BSc in Mathematics, and later went on to complete his MSc in Statistics. He is an integral part of the MMR and HRW Data Science team and has been with us for over 5 years. When he’s not being an awesome teammate, Kieran enjoys running, playing chess and supporting his favourite team Aston Villa. READ BIOGRAPHY

Kiran Pawar

Senior Research Manager

London

Kiran joined HRW in 2017 after completing her Undergraduate Degree in Psychology followed by a Masters Degree in Health Psychology. She was keen to apply her research skills she gained from her degrees in her career, and found market research to be an ideal fit. Having studied Health Psychology, Kiran developed a strong interest in the behavioural elements of research and therefore a key member of the HRW Shift team, where she takes this interest further. When not hard at work in the market research world, Kiran loves exploring London, and checking out the local Time Out recommendations (particularly the pop ups!). READ BIOGRAPHY

Kirsty Page

Research Director

Oxfordshire

Kirsty joined HRW in 2009 after completing a Masters and Post-Graduate Degree in Modern History from St Andrews University. Market research proved to be the ideal role for Kirsty, allowing her to follow her expertise in digging deep into data and distilling information into well balanced stories, full of rich insights that provide clear strategic direction. Kirsty’s particular passion lies in patient research, and finds it particularly rewarding to work closely with clients who are motivated and focused on the concept of making a meaningful difference in the lives of patients. She is also immersed in the oncology sphere through her role within HRW's oncology team, OR:BIT. In her spare time, Kirsty enjoys going to see live comedy and theatre. READ BIOGRAPHY

Laura Anderson

Senior Field Coordinator

New York

Before joining the HRW Manhattan team in 2019, Laura worked as a project manager for a major New York hospital. She has a degree in Biomedical Engineering with a focus on Chemistry. She discovered her passion for research in college, while working as an undergraduate research assistant for a laboratory, specialising in understanding the effects of neurological diseases, and developing new technology to address them. Her experience in healthcare project management and her passion for research led her to seek a career in healthcare MR. Outside of work, Laura enjoys spending time with her two children; reading; handcrafting; and cooking. READ BIOGRAPHY

Laura Buckingham

Global Head of HR

Oxfordshire

Laura joined HRW in early 2019 as Global HR Manager and is excited to be part of HRW’s collaborative and vibrant culture. As a big picture thinker, with nearly 15 years HR experience across a variety of sectors, ranging from non-for-profit to hospitality and consultancy, Laura is excited to have the opportunity to make a real difference in her role, with a strong desire to put the people at the heart of the company. With a passion for musical theatre and cake decorating, Laura enjoys spending her precious free time with her family engaging in these hobbies. READ BIOGRAPHY

Lucy Saunders (nee Wates)

Director

London

Lucy has an academic background in Biology and clinical Nutrition. She has always been curious and fascinated by different health conditions, so healthcare market research is an excellent opportunity to learn about different therapy areas, whilst applying her healthcare knowledge. With over 6 years’ experience in the industry, she is known for her meticulousness and high attention to detail. Lucy is passionate about optimal client service and this forms a central part of her role. Outside of work, Lucy enjoys learning new things (such as cooking or learning new languages), and is a devoted patient advocate for migraine sufferers. READ BIOGRAPHY

Madeleine Knowles

Associate Director

London

Maddie joined HRW in 2021, having gained extensive experience in the pharmaceutical market research industry for 6 years. After completing her Masters degree in Marketing at the University of Exeter, she wanted to pursue a career which involved research and strategic thinking and landed in the healthcare industry. Since then, she particularly enjoys working on global projects and a variety of therapy areas (ranging from oncology, MS, ophthalmology, aesthetics - to name a few). Outside of work, Maddie can be found playing / watching tennis, skiing, trying out new restaurants or travelling back home to Germany. READ BIOGRAPHY

Marianne Ibrahim

Director

London

Marianne holds a bachelor degree in pharmacy and a post graduate diploma in microbiology and immunology from Cairo University. Following graduation, she worked as a production pharmacist, overseeing solid dosage forms manufacturing processes. In 2012, she transitioned to the pharmaceutical market research industry delivering projects in Egypt - her home country- and throughout North Africa for a global firm. She then moved to the UK in 2014 and found her true passion conducting research within the ever evolving oncology landscape. Oncology fascinates her, satisfies her thirst for knowledge, and continues to fill her with hope as better outcomes are delivered to patients everyday. Upon joining HRW in March 2022, Marianne immediately became a member of the OR:BIT team, which is responsible for leading global oncology research projects across a wide spectrum of both solid and hematologic malignancies. Outside of work, Marianne enjoys weight lifting, taking extended walks in nature while listening to her favorite audiobooks, singing and practicing on her cello. She is also very passionate about holistic health & wellness and nutrition.
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Mathew Roberts

Business Intelligence Manager

Oxfordshire

Mat has now been part of the MMR group since 2011, joining HRW in 2016. Having held a variety of roles within the company including Research Executive and Procurement Executive, Mat now finds himself in the Costing and Finance Department at HRW taking responsibility for all things relating to accurate costings, project financials, client documentation and generally ensuring our company runs as fairly and efficiently as possible. Outside of work, Mat enjoys spending time with his wife and daughter: and follows Reading football club up and down the country (poor Mat). READ BIOGRAPHY

Melissa Francis

Senior Research Executive

London

Melissa joined the HRW team in 2022 after spending seven years as a specialist market researcher working across Asian markets, covering various sectors from retail and sport to pharmaceuticals and tech. She graduated from Anglia Ruskin University with a BA degree in Film Studies, and then went on to complete a master’s in Japanese Cultural Studies at Birkbeck, University of London. She is especially curious about how psychology impacts all aspects of our lives and why we make the choices that we do, which is ultimately what led her to a career in market research. In her free time, Melissa enjoys getting stuck into a good crime drama, and going for refreshing walks with her family. READ BIOGRAPHY

Meric Mehmet

Senior Marketing & Communications Manager

London

Meric graduated with a degree in Graphic Design and worked in marketing for 4 years before joining the HRW team in 2021. He started his career working for an events provider, however made the decision to use his skills and experience in campaign management, inbound strategy, content creation and copywriting to work in market research and make a real difference. Outside of work, Meric loves venturing out to quirky restaurants in London, using his love of creativity to test out new concepts on photoshop and spending time with friends and family. READ BIOGRAPHY

Millie Morgan

Research Executive

London

Millie joined HRW in September 2022 after completing her masters in Psychological Sciences, driven by a fascination with human behaviour. She is particularly interested in the emerging influence of social media on cognition and behaviour, and used her thesis to design an experiment examining the link between Instagram usage and unconscious fat-phobic attitudes. Being involved in multiple projects and initiatives geared towards improving the mental and physical health of others, she is passionate about increasing quality of life through healthcare. You can often find her in the yoga studio, cooking yummy vegetarian food or at a Saturday morning Parkrun. READ BIOGRAPHY

Nicola Vyas

Senior Director

Oxfordshire

Nicola is a quantitative expert who specialises in advanced analytics at HRW; she loves to get beneath the surface of data to deliver real insight to our clients and is deeply immersed in the development of new methodologies that better explain and measure human behaviour. Further areas of specialism include device testing, patient research and patient adherence. In particular, Nicola believes strongly in the value of integrated qualitative and quantitative approaches. Outside of work Nicola likes to relax in a yoga class and is a qualified yoga teacher. READ BIOGRAPHY

Nicole Shalette

Vice President

New York

Nicole comes to HRW with broad market research experience, but chose to concentrate in the healthcare space: covering a range of methodologies and therapeutic areas among physicians, patients and other key stakeholders. She enjoys employing a holistic approach to answering business questions that utilizes the synergies between qualitative and quantitative research where one can both quantify results but also put a “face” to the research. Please say hello if you see her at the New Orleans Jazz and Heritage Festival or in Jamestown, RI. READ BIOGRAPHY

Nikul Patel

Field Controller

London

Nikul graduated from Kingston University after achieving a bachelor’s degree in Pharmacology. After taking up a role in IT post-graduation, Nikul decided he was up for a new challenge and developed an interest in market research. Outside of work, he loves fixing and tinkering with cars, watching Formula 1, and going to car shows as well as checking out the newest food spots with family and friends. READ BIOGRAPHY

Nina Zeiske

Research Manager

London

Nina graduated in 2019 from UCL with a MSc in Health Psychology. Following her studies, she started her career as an analyst at a market research agency, with a focus on consumer insights in quantitative research. However, with an interest in the health sector, Nina has joined HRW in 2021 to bring her skills in research to the healthcare industry and is excited to broaden her experience across qualitative research too. Outside of work hours, Nina enjoys going for runs along the river, a good puzzle, and, exploring food markets in London. READ BIOGRAPHY

Oliver Day

Behavioural Science Analyst

London

Oliver joined HRW in October 2022 after obtaining a degree in Behaviour Change at UCL, which covered topics such as biases, heuristics, the COM-B model, and Behaviour Change Techniques. Oliver's diverse career has taken him from Nottingham to Zambia, working in community behaviour change, fundraising, service management, customer voice and applied behavioural science. He brings an understanding of how to influence group and individual change in health environments through studying human geography and anthropology. Outside of work, Oliver enjoys travelling, hosting dinners with friends, and competing with TV crime-drama detectives to figure out 'whodunnit' first. READ BIOGRAPHY

Paul Tinworth

Research Director

Oxfordshire

Paul has been part of the HRW family since 2011, with a background in B2B research and a Bachelor's Degree in History. His strengths are particularly apparent in quantitative research, where he can often be found applying advanced tools and techniques to better interrogate data: but his skills and expertise are broad ranging, with his calm and collected management style bringing a breath of fresh air to all the projects he leads. Paul is a dad to three lovely boys; is a devout Twin Peaks fan; and in his spare time, follows Reading football club. READ BIOGRAPHY

Peter Tompkins

Research Executive

London

Peter graduated in 2020 from the University of Essex with an MSc in Sport Psychology. During his degrees, he spent his time conducting multiple research projects using qualitative and quantitative methodologies and analysis. It was this experience that led him to pursue a career in healthcare market research. Outside of work, Peter enjoys watching and playing football, going for runs and travelling. READ BIOGRAPHY

Rebecca Cooper

Central Admin Lead

Oxfordshire

Rebecca joined the team in Oxfordshire in November 2019. Prior to joining HRW she spent several years in office management spanning a variety of industries from Management Consultants to Biotech and more recently in State Secondary Schools. Rebecca holds a Bachelor degree in Communication and Media Studies. Her key strengths lie in streamlining office processes and procedures to improve output and efficiency. Outside of work, Rebecca is busy managing her two teenage children’s lives and in her spare time likes to indulge her creative side with her painting and upcycling skills. READ BIOGRAPHY

Rebecca Gray

Talent Success Lead

Oxfordshire

Becca joined HRW in February 2022 as our Talent Success Lead. With more than 10 years experience in HR, Becca’s passion is to attract and retain the best talent for the business. She has worked across various sectors including logistics and the defence industry and is excited to join HRW and be part of the growth journey. Outside of work, Becca enjoys spending time with her family and friends and getting to travel whenever possible. READ BIOGRAPHY

Rhiannon Phillips

Associate Director of Behavioural Science

London

Having studied and worked in the behavioural sciences since 2004, Rhiannon’s wide-ranging experience includes an MSc in Social Cognition from UCL, a discipline forming the foundations of behavioural economics. This compliments her undergraduate degree in Psychology and Sociology, as does her training in NLP (Neuro Linguistic Programming). Basically, if it offers insights into behaviour, she's interested! Similarly fascinated by health and biological sciences, she could hardly believe her stars when she had the opportunity to join HRW’s behavioural science team HRW Shift in late 2019. Prior to joining HRW, Rhiannon explored the space between people and technology as a Research Psychologist, before moving into market research where she co-founded her previous company's Behavioural Science Team. When not geeking-out about behaviour, Rhiannon is often found volunteering with young people, particularly through Centrepoint, the UK’s leading youth-homelessness charity. READ BIOGRAPHY

Rifah Nanjiba

Research Executive

New York

Rifah joined HRW in 2022 after graduating from Duke University with a major in Neuroscience and a minor in Chemistry. She has always been fascinated by human cognition and deciphering how and why people make the decisions they do. She is primarily interested in better understanding the healthcare landscape through researching patient-provider perspectives, fueling her career in healthcare market research. She aims to broaden her worldview and approach healthcare through different lenses to prioritize and respect patient needs. In her free time, Rifah loves to travel, read, go on long walks, and make jewellery. READ BIOGRAPHY

Robyn Laurie

Senior Director

Oxfordshire

Robyn joined HRW in 2011 after completing a Masters in Evidence-Based Research at Oxford University. With previous degrees in Psychology and Linguistics, market research was the perfect career to bring all of her interests together. Robyn is experienced in a wide range of therapy areas and consumer health categories, and thrives on developing long-term strategic partnerships with her clients, with a strong focus on integrated insights to ensure the research ‘lives on’ within the clients’ business. Outside of work, good food, great wine, and travel are Robyn’s favourite things, preferably combined! READ BIOGRAPHY

Rory Mitchell

Research Executive

London

Rory has a scientific background, from studying Biological Sciences at the University of Exeter. Following graduation, he moved to Brighton to work for Mindlab, a quantitative market research agency that specialises in understanding the unconscious drivers behind consumer behaviour. Rory has now started at HRW London as a Research Executive and hopes to bring his scientific perspective and interest in understanding human behaviour to the role. Outside of work, Rory writes and plays songs, as well as playing guitar in an instrumental rock band. READ BIOGRAPHY

Sara Daoud

Research Executive

London

Sara graduated in 2020 from Kingston University with a bachelor’s degree in Pharmacology. During her time at university, she interned at a global pharmaceutical market research agency. Upon graduation Sara worked as a research executive at a boutique market research agency with a focus on interventional cardiology, medical devices, and medical technology. Sara is particularly interested in pharmacogenomics and the innovation of personalised medicine as well as cosmetic and aesthetic medicine. Outside of work Sara enjoys travelling, discovering cute brunch spots in London and attending spin classes. READ BIOGRAPHY

Shaleen Chandler

HR Generalist

Oxfordshire

Shaleen joined HRW in December 2021 as a HR Generalist, and brings over 20 years’ of HR experience having previously worked within organisations including global technology, automotive and education. She is currently an associate member of the CIPD (the professional body for HR and people development), is extremely passionate about employee experience, and is excited to have the opportunity to make a real difference and be part of the HRW team. Shaleen enjoys spending her free time with her 2 children, eating out with family and friends, walks with her dog and practicing a new found interest in meditation. READ BIOGRAPHY

Sidak Seth

Research Executive

London

Sidak graduated from UCL having studied MSci Applied Medical Sciences. Throughout his degree, he covered a broad range of medical fields including neurology, oncology, and autoimmunity. He has always been more focused on the research aspect of life sciences, whether it be in the laboratory or conducting literature reviews, and wanted to expand his experience in the commercial side of the field, which is one of the main reasons he joined HRW. Outside of work, Sidak enjoys going to the gym, being active (whether it be sports or walking), watching anime, playing video games, and trying out new cuisines. READ BIOGRAPHY

Sophie Bone

Associate Director

Oxfordshire

Sophie joined HRW in 2016 after receiving a Masters in Biochemistry from Oxford University, specialising in Immunology and Virology. Joining HRW allowed her to explore her interests in healthcare beyond just the molecular level, and she has particularly enjoyed working on some hard-hitting projects talking to late stage cancer patients across Europe. Outside of the office, Sophie plays three instruments; enjoys baking; and takes long walks in the countryside (although she doesn't enjoy them quite so much when it rains!). READ BIOGRAPHY

Sophie Newman

Central Admin Team - Coordinator

Oxfordshire

Sophie joined the HRW Wallingford office in August 2022 and comes with over 8 years’ experience in admin and customer service. She has recently developed a passion in healthcare and market research and is excited to showcase her knowledge and expertise as a member of HRW’S Central Admin team. In her spare time, she loves spending time with her children, visiting family and planning her next trip abroad. READ BIOGRAPHY

Sue Rees

Global Director

London

In 2019, Sue joined HRW as a Global Director with a focus on ensuring HRW continue to delight our clients with high quality innovative research and strong partnerships. In addition to her broad research experience across a range of therapy areas and research approaches, Sue has a particular passion for facilitating client workshops and delving deeper into uncovering emotional insights around HCP and patient behaviour. Sue’s other passion is research in Emerging Markets and in particular the APAC region, having spent 2 years living in India and working in a research agency in Mumbai. As a graduate, Sue’s degree in Geography and Psychology led her naturally into a career in market research and she has never looked back! Her background spans both agency and industry-side, all within the healthcare arena. Out of work Sue loves active travel to ‘off the beaten track’ destinations with her family and is constantly researching her next adventure. She also enjoys running, skiing and making her own jewellery READ BIOGRAPHY

Tony Jiang

Behavioural Science Analyst

New York

Human decision-making is something which Tony finds fascinating, and he is amazed by how insights from behavioural science can make significant impacts on people's outcomes. Tony joined the Shift team, HRW's in-house behavioural science unit, in early 2022 after working for an applied behavioural science consultancy in Australia where he managed and supported projects in the healthcare, government, FMCG, finance and technology industries. Prior to this, he obtained a MSc (Distinction) in Behavioural Economics from the University of Nottingham, which is where his interest in behavioural science really solidified. In his free time, Tony enjoys watching football, going swimming, and discovering new restaurants. READ BIOGRAPHY

Tony Karalis

Director of Software Development

London

Tony graduated with a Bachelor of Science in computing and joined the MMR family in 2017, specialising in software development. He absolutely loves coding (perhaps a bit too much) when working alongside the HRW Data Science team, with most of his time being spent architecting solutions, leading, and growing the development team. Tony is a keen a mountain biker, and has never lived in 1 country for longer than 8 years. READ BIOGRAPHY

Tracey Manoah

Research Executive

London

Having recently graduated with a Master of Science in Health Sciences, Tracey has always been interested in translational research and how it can be used to ensure patient outcomes and experiences are drastically improved. She has also gained experience in various industries ranging from health research, telecommunications, and client services. Outside of work, Tracey enjoys volunteering in community-based initiatives that improve livelihoods and social wellbeing as well as singing and event planning. READ BIOGRAPHY

Victoria Grefiel

Senior Research Manager

New York

Victoria joined the HRW Manhattan team in 2019, bringing with her five years of healthcare market research experience, primarily in qualitative research. Her passion to understand how social structures and language shape behaviour and interactions, led her to complete a BA in Cultural and Linguistic Anthropology. She uses these skills and knowledge to design methodologies that best provide meaningful and actionable insights gleaned from a real-world experience. Within healthcare market research, she particularly enjoys working on communications testing and patient journey studies, and has gained an interest in using digital and social media to explore how people experience and engage with brands and companies in the 21st century. Outside of work, Victoria enjoys travelling, rock climbing and consuming pop culture, and is currently attempting to read through a list of non-fiction books by female authors. READ BIOGRAPHY

Victoria McWade

Senior Director

Oxfordshire

Victoria has over 20 years’ experience in the industry spanning both agency and industry-side. She has worked on a wide range projects and therapy areas, but her career in the industry began in large, complex, multi-country disease and tracking studies- so she quickly learned the need to distil large amounts of information into sharp, key insights. Over the subsequent years, Victoria gained her more rounded experience across a wide array of qualitative studies. Victoria’s particular focus is in maximising the value offered to her clients. Having been a client herself in both, UK and Global roles, Victoria is all too aware of the need to push the research as far as possible, optimise engagement with internal stakeholders and provide truly actionable solutions for the business. Outside of work, Victoria enjoys travelling, good food and testing out her green fingers in her garden. READ BIOGRAPHY

Vincent Huart

Senior Research Manager

Oxfordshire

Vincent has an Integrated Master's degree from the University of Glasgow. In his placement year at Redx Oncology, he worked as an in vitro pharmacologist conducting his research in melanoma. A true man of science, he also has a background in cardiovascular pharmacology and neurodegenerative diseases. Before joining HRW in 2017, Vincent also worked in medical device market research for a year. Having proven himself to be a meticulous project manager and analyst, he has since worked in an MR capacity on a number of therapy areas including oncology, asthma and rare diseases, and he is a member of HRW's oncology team, OR:BIT. Vincent enjoys travelling to new countries and learning languages- as well as taking part in more extreme activities such as skydiving. READ BIOGRAPHY

Zhilan Wang

Research Executive

New York

Zhilan began her higher education studies at Boston University where she completed her undergraduate degree majoring in Biology with a major in Japanese Language and Culture, she then went on to complete her master’s degree in public health with a focus on epidemiology at New York University. Zhilan has a strong interest in life sciences and health-related industries, she also enjoys drawing, scuba diving, figure skating, and rollercoasters. At the weekend, you can easily spot Zhilan either at the cinema or dining out with friends. READ BIOGRAPHY