Abigail Graham

Research Executive

London

Abigail joined HRW in 2018 after graduating with a degree in Geography. Her degree focused on researching into global health inequalities within a geopolitical context. Abigail has always been interested in the ‘whys’ behind decisions, which is why she brought her skills to the healthcare market research arena. Outside of work, Abigail loves to travel and has recently returned from a self-funded extended trip through Asia, where she stayed with local families and immersed herself within the local cultures. READ BIOGRAPHY

Abigail Potter

Senior Field Controller

Oxfordshire

Abi has worked for HRW since 2017, following her decision to change her career after initially joining the working world in the childcare space. She was attracted to her role as Field Controller, as it allows her to apply and hone her excellent organisation and project management skills. Abi takes a shrewd approach to negotiation and liaison with our local partners, to ensure we maintain high standards on research delivery: in a cost effective and efficient way, passing on direct benefits to our clients. In her time outside work, she loves eating out, travelling and long walks with the dog. READ BIOGRAPHY

Allie Dautrich

Senior Behavioral Scientist

New York

Allie joined the HRW Manhattan office in 2016, bringing her academic background in Economics (with a focus on Behavioural Economics and Experimental Design) from Macalester College, and several of years of market research experience- primarily in quantitative research. Since joining HRW, Allie has gravitated toward research that integrates the quant and qual worlds, and as a member of our in-house team of behavioural science experts (HRW Shift) she enjoys translating theoretical frameworks from existing behavioural research into tangible recommendations, to get the most out of every project for her clients. Outside of the office, Allie has been known to enjoy beach trips and hiking in the summer; knitting in the winter; and exploring comedy clubs and restaurants in NYC year-round. READ BIOGRAPHY

Bethan Crisp

Senior Research Executive

Oxfordshire

Bethan holds a First-Class Honours degree in Social Anthropology, and joined the HRW team in 2017 after completing her Masters of Research degree in medical anthropology. Having conducted original ethnographic research in Ecuador, Bolivia and Guatemala, and learning Spanish along the way, Bethan was keen to plant her feet within the healthcare market research arena. Utilising her organisational skills and keen eye for detail, Bethan enjoys the variety of therapy areas and methodologies within her role. Outside of research, Bethan enjoys traveling, food, netball, and volunteering as chair of a UK charity, and befriender for the UK Blind Veterans charity. READ BIOGRAPHY

Caitlin Robertson

Senior Field Manager

Oxfordshire

Caitlin completed a Higher Education Diploma studying Fashion & Textiles, before joining HRW in 2010. Having worked her way up the operational ranks, she now leads our field department. Caitlin has built up a solid network of fieldwork partners across the globe, building strong relationships and working with them closely to ensure we are receiving the best quality service on all projects. Caitlin focuses on supporting our more complex studies, where she applies her extensive experience in recruiting niche respondent types and working within challenging methodologies. Caitlin is a mother of two, so enjoys lots of family time along with good food, days out, and the occasional (well-deserved) break with a G&T or cocktail. READ BIOGRAPHY

Caitlin Reddiex

Research Executive

London

Caitlin joined HRW in 2018 after completing her undergraduate degree in Psychology. Her dissertation involved interviewing former dementia carers, stemming her curiosity into combining healthcare with qualitative research. Caitlin’s background in psychology adds a deeper dimension to her views on health decisions. Outside of work, Caitlin enjoys city breaks, festivals, and exploring new areas in London. READ BIOGRAPHY

Cara Koenigsberg

Research Executive

New York

Cara joined HRW at the start of 2019, after having worked in the global pharmaceutical market research industry in San Francisco for a year and a half with a focus on oncology, dermatology, autoimmune diseases and immunodeficiency disorders. She started her market research career in consumer research, managing online communities across a variety of industries. After this start, she completed an MBA in International Business at St. John’s University in Rome, Italy with an interest in pursuing an international market research career and gaining a special appreciation of cross-cultural perspectives. Outside of work, Cara enjoys traveling around the globe, trying new restaurants in NYC and spending summer days at the beach at home at the Jersey Shore. READ BIOGRAPHY

Caroline Jameson

Founding Director

London

Caroline has headed up HRW since its birth in 2001. Following completion of a PhD in Physiology (researching stress susceptibility in pigs no less), Caroline started her career in the pharmaceutical industry ‘carrying the bag’. Fourteen years, and a wide variety of sales and marketing roles later, Caroline expanded her horizons, joined HRW at its birth and hasn’t looked back. Caroline is passionate about HRW – trying to make sure that it is a great place to work with and for. Caroline’s other passions are her family, friends and The French Alps – and spends as much time as she can enjoying all of them! Caroline stays ensures she helps drive HRW's external "voice" through her role in our Marketing Team. READ BIOGRAPHY

Cathy Haw

Research Director

London

Cathy has an academic background in Biomedical Science, with a specialism in Pharmacology. Her home, however, has been found in market research, having worked in the field since 2011. Her role at HRW sees her working across a wide range of therapy areas- notably oncology, psychiatry, and infectious diseases; tackling a varied spread of methodologies, tools, and techniques. What unites her various responsibilities is an eagerness to innovate from a methodological and analytical perspective, and her desire to deliver clean, exciting outputs that help her clients make a real difference and engage internally. When not busy researching in our London office or working hard on our external communication through her leadership of our Marketing Team, Cathy enjoys singing with her (extremely cool) choir, travelling, and attempting to cook ambitious, occasionally experimental, recipes (with variable results). READ BIOGRAPHY

Chloe Hammond

HR Administrator

Oxfordshire

Chloe joined HRW in June 2019. She graduated from Canterbury Christ Church University in 2016, where she studied Business Management and HR, and spent time working in recruitment: focussing on Office and Candidate management. Still keen to explore opportunities, Chloe then spent two years working in the world of events & event management, giving her the opportunity to hone her skills of organisation, an eye for detail, and building relationships with clients, suppliers and everyone else along the way! In her spare time Chloe enjoys travelling, walking her two dogs, looking after her chickens and goats, and spending time with family and friends. READ BIOGRAPHY

Christine Dalzell

Global Managing Director

New York

After receiving her Ph.D. in Social Psychology, Christine found market research an ideal outlet for her desire to have an impact on how companies do business. Even after all these years, she continues to enjoy the unique and varied needs from both a research and insights perspective. Although spending most of her career primarily focused on quantitative research, Christine appreciates the deeper, “behind the scenes” perspective that qualitative research brings and particularly enjoys marrying the two. Christine’s experience covers over the counter and pharmaceutical products to medical devices and diagnostics across an array of therapeutic categories ranging from cardiovascular health to pain management. When not at work, Christine enjoys creating (and eating!) wonderful meals with family and friends as well as applying her creative talents to volunteering in her local community theatre and pottery. Christine is a member of the HRW Board and our Marketing Team. READ BIOGRAPHY

Dana Hill

Senior Research Executive

New York

Dana joined HRW in 2017 after completing her Bachelor’s degree in Public Health, with a concentration in Healthcare Policy and Management. Dana graduated after completing a capstone using Decision Science techniques, to strengthen the support system for youths in need of healthcare services in North Carolina. It was through this process that she realized her interest in engaging different audiences, and leveraging their input to address and solve practical problems: and this ambition (plus her passion for healthcare) led her to the pharma MR space. Dana is a member of HRW's oncology team, OR:BIT, and our Marketing Team. Outside of work, Dana enjoys reading, taking boxing classes and spending time with her dog, Huxley. READ BIOGRAPHY

Darren Vircavs

Senior Field Controller

Oxfordshire

Darren joined Healthcare Research Worldwide in August 2016, after completing a BA degree in Media Culture and Production at Southampton University. With a particularly keen interest in digital media and innovation, Darren is a keen ambassador for trying out new technologies and applications, especially when those are combined with a particularly hard-to-reach respondents or complex methodologies. Being part of the Field Team, Darren thrives on building productive relationships with our suppliers and delivering high quality fieldwork on logistically challenging projects. Outside of work, Darren enjoys kayaking and camping at music festivals. More recently he has expressed a love for cooking. READ BIOGRAPHY

Emily Glass

Senior Research Executive

London

Emily started her career with HRW in 2017, after moving from a pharmaceutical industry-side market research role. After studying Sport and Exercise Science at Loughborough University with a specialism in Biochemistry and Sports Medicine, and competing for at an international level for the UK in Long Jump, Emily decided to combine her passion for understanding how the human body works, and her enjoyment for strategic thinking, to enter the pharmaceutical world. She enjoys working on large multi-market projects across a wide variety of disease areas such as CKD/DKD, COPD and oncology (she is a member of HRW's oncology team, OR:BIT) and has a specific interest in payer and pricing studies, where she can apply her Masters Degree in Clinical Pharmacology. Outside of work, Emily enjoys adventurous holidays, finding delicious places to eat and "vibe-y" places to drink in London, and jumping into large sand pits. READ BIOGRAPHY

Emma Jackson

Research Executive

London

Emma joined the London office in June 2019, following her experiences in a qualitative insight role in consumer MR. She decided to diversify into the healthcare sector due to her interest in the societal implications of this area: an interest that was sparked during her degree in Sociology from the University of Nottingham, where she worked to uncover insights into patient experiences within different social groups, as a way of tackling inequalities in access to healthcare. Outside of work, you can expect to find Emma exploring new parts of London or visiting family back home in Melton Mowbray: home of the pork pie! READ BIOGRAPHY

Emma Neville

Behavioural Science Analyst

London

Emma joined HRW Shift, the behavioural science team, in London in 2019, after graduating with Distinction from her MPhil in the Philosophy of Science and Medicine at University of Cambridge. This built on her undergraduate studies in Behavioural Science and Philosophy of Psychiatry, for which she graduated at the top of her year at the University of Cambridge. Emma has built research experience through placements with the Procter & Gamble Behavioural Sciences Department, the Cambridge Institute of Public Health and the Cambridge Department of Psychology. Outside of work, Emma enjoys outdoor rock climbing, roller derby and reading feminist philosophy. READ BIOGRAPHY

Esme Barrow-Williams

Director

Oxfordshire

Es joined HRW in 2005, and designs and manages domestic and international projects across therapy areas- as well as managing our internal best practice, innovating our ways of working, and generally making sure we're all being consistently excellent throughout our business! She loves the variety of her role; the range of clients, methodologies and projects, and is proud to have won the Best Customer Insight award at the BHBIA BOBIs in 2010 and in 2014. She is really focused on understanding her clients’ businesses to provide the most strategic recommendations and ensuring research is brought to life. Her interests include running workshops and furthering her understanding of device usability research approaches. When she is not at work, Es enjoys spending time with her young family, running and reading. READ BIOGRAPHY

Faye Holmes

Senior Research Manager

London

Faye started her market research career with HRW in 2014, moving from a frontline healthcare delivery role where she was a patient co-ordinator in a gastroenterology department at UCLH. Faye is a tenacious and famously "no-nonsense" researcher, who enjoys the organisational challenge of large multi-market studies, and loves to work across a variety of therapy areas (from oncology to consumer health). She has been recognised across the industry, named 'runner up' in the Best Newcomer at the 'best of business intelligence' awards and Future Leader at the European pharmaceutical market research association 'Excellence in MR' awards. She has a particular interest in concept and message testing, unpicking how advertising creates certain perceptions about a brand. When not at work, you will find Faye on the hockey pitch or researching her next travel adventure! READ BIOGRAPHY

Francesca Cooper

Research Executive

London

After completing her masters in Medicinal Chemistry at the University of St Andrews, Francesca started at HRW in 2018 to exercise her enthusiasm for healthcare market research. She is involved in a wide range of therapy areas, including oncology, HIV, cardiology and immunology. At HRW, Francesca is excited by integrating quantitative and qualitative approaches seamlessly. Having moved from easy-breezy Scotland, Francesca loves exploring the busy city of London in her spare time, whatever the weather. READ BIOGRAPHY

Gemma McConnell

Research Director, OR:BIT

London

Gemma joined HRW's oncology team, OR:BIT, in January 2020, where she dedicates her time purely to oncology market research. Gemma has a strong scientific background, with a Masters in Pharmacology and a PhD in the field of cancer cell signalling. She made the move away from academia in 2011, discovering that market research was the ideal way to continue and develop her interest in oncology. Gemma has expertise across multiple tumour types and is passionate about keeping informed of the rapidly evolving oncology market, striving to utilise this knowledge to deliver actionable insights to clients that can ultimately make a real difference to patients’ lives. Outside the world of market research, Gemma enjoys playing netball and spending time with her family. READ BIOGRAPHY

Greg Hyatt

Research Executive

London

Having graduated with a History degree from Lancaster University and travelling extensively throughout North America and Eastern Europe, Greg joined HRW in 2018. Studying such a research heavy degree, he regularly relied on critical evaluations, utility assessments, and a nuanced view of how individual and contextual factors drive significant shifts, a skill he brings to healthcare research. Outside of market research Greg can be found playing football, attending gigs around London and competing competitively in Brazilian jiu-jitsu. READ BIOGRAPHY

Hannah McGill

Research Manager

London

Hannah joined HRW in 2019 and is based in our London office. She began her market research career in 2014 after moving from a frontline healthcare delivery role, where she worked in forensic mental health nursing for Nottinghamshire NHS trust. Hannah has spent much of her market research career helping clients to create brand identity strategies and position products, her experience spans a wide range of therapy areas; from rheumatology, dermatology and oncology to consumer health and medical devices. She employs a range of tools and techniques to answer business questions, and uses her keen eye for detail to translate research findings into clear, visual and actionable outputs for her clients. Outside of research, Hannah loves travelling, cycling and swimming in London’s (many) outdoor lidos. READ BIOGRAPHY

Hannah Smith

Field Manager

Oxfordshire

Hannah joined HRW's Field Team in 2014 after graduating from OMBS (Oxford Media and Business School) with an Executive PA Diploma. Hannah manages a huge variety of projects in a wide range of therapy areas and markets, and really thrives from having great relationships with our local fieldwork partners across the world. The HRW research team also benefit from her fierce efficiency and drive to complete even the most complex recruits to a high standard. Outside of work, good food, watching football and travelling are Hannah’s favourite things to do. READ BIOGRAPHY

Iona Gillies

Research Executive

London

Iona joined the London HRW team in 2019, having completed her undergraduate degree in Psychology. As part of her degree, she completed a 12-month work placement in neuropsychological research, where she worked with patients diagnosed with neurodegenerative diseases on both qualitative and quantitative research projects. It was this experience that sparked her interest in pursuing a career in healthcare market research and led her to HRW. Outside of work, Iona loves to travel: and when she’s not travelling, spends a lot of time planning her next trip. In the evenings, she also enjoys attending dance classes, as well as trying out the many different restaurants London has to offer with her friends. READ BIOGRAPHY

Jason Yuen

Research Executive

New York

Jason read the BA in Experimental Psychology at the University of Oxford, UK, where his core research project focussed on the role of associative learning in obsessive-compulsive disorder, as well as the linguistic differences between English-Speakers in the UK and bilinguals in Hong Kong. After graduating, he worked in his home city of Hong Kong as a Senior Consultant in executive search, recruiting professionals in the investment management and alternative investments industries. He then uprooted to the United States in early 2019 and joined HRW Manhattan that summer. He is a passionate Liverpool FC supporter, an avid concert-goer, and a comic book geek. READ BIOGRAPHY

Jaz Gill

Associate Director

London

Legend has it that Jaz was created in the birth of the internet and is believed to be derived purely of concentrated energy and structured data. He went on to complete a BSc in Medical Microbiology before entering the world of market research in 2011. Since then, Jaz found his home in analytics: and has sharpened his instruments of interpretation by focusing solely on complex quantitative research, advanced analytics and statistics. Jaz also paves the way for HRW's innovation exploration (as a member of our focussed Innovation Team), with a particular focus on leveraging modern technology and processes to better answer his clients' unsolved questions. When he can tear himself away from his beloved data, Jaz enjoys fine dining; baking sweet and savoury treats for his London office chums; and dabbling in music production. READ BIOGRAPHY

Jeanette Kaye

Global Deputy Managing Director

Oxfordshire

Jeanette's business background gave her the springboard for a career in market research. After many years focusing on pharma MR, her ideal opportunity arose with HRW in 2005, where she could get involved in the wider healthcare market, enjoy forming strong strategic partnerships with her clients and stoking her passion for developing people. Jeanette's driving force is ensuring HRW's work represents true behaviours and attitudes of stakeholders in the healthcare market, and she loves finding the "golden nuggets" of insights that make our research shine. Dermatology is Jeanette's therapy area of interest, and outside of work, she loves spending time with family, friends, and her animals (3 dogs and 2 cats); supporting her beloved Liverpool football club; cooking; and meditating. Jeanette is a member of the HRW Board. READ BIOGRAPHY

Jen Vos

Research Executive

New York

Jen joined HRW’s Manhattan office in the summer of 2019. She previously received a master’s degree in International Relations and Economics, and worked in International Education, where she managed and conducted all qualitative research on the experience of international students in the US. It was this research experience, combined with using the findings to determine the best next steps to improve the students’ experiences, that helped Jen find market research. She has forever been passionate about understanding the experiences of others, which fuelled her bachelor’s studies in French, Mandarin Chinese, and Linguistics. She has lived in Paris, Beijing, and Shanghai, and loves to travel; try new foods; run; play tennis; and spend time in Central Park. READ BIOGRAPHY

Jess Woodhead

Associate Director

London

Jess joined HRW in 2012 after completing her degree in Biomedical Sciences with a specialism in Reproductive Biology. Entering the world of healthcare market research has allowed her to combine her interest in understanding people and what they do; and her desire for learning new things everyday. She loves to work in a variety of therapy areas and is particularly interested in dermatology, women's health, vaccines and device testing. She really enjoys seeking innovative methodologies and tools to explore the "whys" behind the "what", and unearthing strategic direction to answer her client's business objectives. Outside of work Jess spends her time day dreaming and planning her next travel adventure, singing in a local choir, and researching new restaurants to try and musicals to see in London. READ BIOGRAPHY

Jo McDonald

Global Director, OR:BIT

Oxfordshire

As the leader of HRW's oncology team, OR:BIT, Jo has a passion for all things ‘oncology’: and is aiming to make a difference to the lives of cancer patients and their families. Her career in market research spans both agency and industry-side and she has held oncology Insight roles on both sides of the fence- which means that she can apply both angles to the research challenges posed by clients. She first joined HRW in 2011 as a contractor, but joined permanently in 2016 to head up and develop our oncology offering, building a team of experts and a core set of clients. When not juggling her job and three children, Jo enjoys distance running, cycling, paragliding and multiple holidays. READ BIOGRAPHY

John Friberg

Senior Research Manager

New York

John joined HRW in 2016 and is currently based in NYC after spending time in both UK HRW offices. His career in healthcare research began with an academic post at Rutgers’ Centre for State Health Policy researching the implications of city planning on children's health and dynamics of critical care facility use by New Jersey's Hispanic and Latino population. Upon graduating with a degree in Economics from Oberlin College in 2010, John moved into the healthcare market research world where he has been active since. He strongly believes that any objective can be met with an appropriate and well-crafted research design- an ethos he has honed through his work with the HRW Innovation Team. John also loves to make and consume art and values the network of relationships that this can afford with people from all walks of life.
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Katy Irving

Global Head of Behavioural Science (HRW Shift)

London

As a founding member of our in-house team of behavioural change experts, HRW Shift, Katy is passionate about pulling validated frameworks from different disciplines to deliver reliable, scientifically-sound, strategic insight for our clients. From her specialism in applied Behavioural Economics to digital technology, she pursues the best ways to really ‘access reality’ through collaboration, reading, and attending and presenting at conferences; winning several Best of Business Intelligence (BOBI), EphMRA, and Intellus Worldwide awards in the process. When not in our lovely London office or supporting our Marketing and Innovation Teams, she enjoys distance running (six marathons and counting), learning Spanish, and travelling to wine regions with her oenophile husband. READ BIOGRAPHY

Kiran Pawar

Senior Research Executive

London

Kiran joined HRW in 2017 after completing her Undergraduate Degree in Psychology followed by a Masters Degree in Health Psychology. She was keen to apply her research skills she gained from her degrees in her career, and found market research to be an ideal fit. Having studied Health Psychology, Kiran developed a strong interest in the behavioural elements of research and therefore a key member of the HRW Shift team, where she takes this interest further. When not hard at work in the market research world, Kiran loves exploring London, and checking out the local Time Out recommendations (particularly the pop ups!). READ BIOGRAPHY

Kirsty Page

Associate Director

Oxfordshire

Kirsty joined HRW in 2009 after completing a Masters and Post-Graduate Degree in Modern History from St Andrews University. Market research proved to be the ideal role for Kirsty, allowing her to follow her expertise in digging deep into data and distilling information into well balanced stories, full of rich insights that provide clear strategic direction. Kirsty’s particular passion lies in patient research, and finds it particularly rewarding to work closely with clients who are motivated and focused on the concept of making a meaningful difference in the lives of patients. She is also immersed in the oncology sphere through her role within HRW's oncology team, OR:BIT. In her spare time, Kirsty enjoys going to see live comedy and theatre. READ BIOGRAPHY

Laura Anderson

Trainee Project Coordinator

New York

Before joining the HRW Manhattan team in 2019, Laura worked as a project manager for a major New York hospital. She has a degree in Biomedical Engineering with a focus on Chemistry. She discovered her passion for research in college, while working as an undergraduate research assistant for a laboratory, specialising in understanding the effects of neurological diseases, and developing new technology to address them. Her experience in healthcare project management and her passion for research led her to seek a career in healthcare MR. Outside of work, Laura enjoys spending time with her two children; reading; handcrafting; and cooking. READ BIOGRAPHY

Laura Buckingham

Global HR Manager

Oxfordshire

Laura joined HRW in early 2019 as Global HR Manager and is excited to be part of HRW’s collaborative and vibrant culture. As a big picture thinker, with nearly 15 years HR experience across a variety of sectors, ranging from non-for-profit to hospitality and consultancy, Laura is excited to have the opportunity to make a real difference in her role, with a strong desire to put the people at the heart of the company. With a passion for musical theatre and cake decorating, Laura enjoys spending her precious free time with her family engaging in these hobbies. READ BIOGRAPHY

Lea Couchman

Research Executive

Oxfordshire

Lea joined the HRW team in 2019 having completed a BSc in Psychology at the University of Southampton. During her studies, she developed a keen interest in research and turned her attention to understanding the psychological processes involved in successful interviewing and questionnaire design. This glimpse into the market research world ignited a spark and a desire to apply her psychological background in the healthcare domain. At HRW, Lea is involved in a wide range of therapy areas and a mix of qualitative and quantitative projects. Outside of work, she enjoys learning languages, travelling to new places, and listening to music. READ BIOGRAPHY

Lisa Logan

Vice President

New York

Lisa joined HRW, and the OR:BIT team (HRW's oncology team) in 2017, after almost a decade of experience in oncology market research. With a background in bio-psychology, and in constant pursuit of understanding the underlying factors driving behavior, Lisa has found healthcare market research to be the perfect merge of her two key interests. When not traveling the world for the sake of research, Lisa finds herself traveling the world with her husband and her two cutie kids. READ BIOGRAPHY

Lucy Saunders (nee Wates)

Associate Director

London

Lucy has an academic background in Biology and clinical Nutrition. She has always been curious and fascinated by different health conditions, so healthcare market research is an excellent opportunity to learn about different therapy areas, whilst applying her healthcare knowledge. With over 6 years’ experience in the industry, she is known for her meticulousness and high attention to detail. Lucy is passionate about optimal client service and this forms a central part of her role. Outside of work, Lucy enjoys learning new things (such as cooking or learning new languages), and is a devoted patient advocate for migraine sufferers. READ BIOGRAPHY

Mathew Roberts

Business Intelligence Manager

Oxfordshire

Mat has now been part of the MMR group since 2011, joining HRW in 2016. Having held a variety of roles within the company including Research Executive and Procurement Executive, Mat now finds himself in the Costing and Finance Department at HRW taking responsibility for all things relating to accurate costings, project financials, client documentation and generally ensuring our company runs as fairly and efficiently as possible. Outside of work, Mat enjoys spending time with his wife and daughter: and follows Reading football club up and down the country (poor Mat). READ BIOGRAPHY

Nicola Vyas

Research Director

Oxfordshire

Nicola is a quantitative expert who specialises in advanced analytics at HRW; she loves to get beneath the surface of data to deliver real insight to our clients and is deeply immersed in the development of new methodologies that better explain and measure human behaviour. Further areas of specialism include device testing, patient research and patient adherence. In particular, Nicola believes strongly in the value of integrated qualitative and quantitative approaches. Outside of work Nicola likes to relax in a yoga class and is a qualified yoga teacher. READ BIOGRAPHY

Nicole Shalette

Vice President

New York

Nicole comes to HRW with broad market research experience, but chose to concentrate in the healthcare space: covering a range of methodologies and therapeutic areas among physicians, patients and other key stakeholders. She enjoys employing a holistic approach to answering business questions that utilizes the synergies between qualitative and quantitative research where one can both quantify results but also put a “face” to the research. Please say hello if you see her at the New Orleans Jazz and Heritage Festival or in Jamestown, RI. READ BIOGRAPHY

Paul Boyce

Vice President

New York

Paul joined HRW in 2017 and is based in our Manhattan office. Paul leverages his experience from the industry-side and in Healthcare Informatics to identify optimal solutions for our clients. Paul has designed and managed numerous projects across the product lifecycle and is passionate about delighting our clients- particularly through his role in our Innovation Team. When he is away from the office Paul enjoys spending time with this family and trying new restaurants. READ BIOGRAPHY

Paul Tinworth

Research Director

Oxfordshire

Paul has been part of the HRW family since 2011, with a background in B2B research and a Bachelor's Degree in History. His strengths are particularly apparent in quantitative research, where he can often be found applying advanced tools and techniques to better interrogate data: but his skills and expertise are broad ranging, with his calm and collected management style bringing a breath of fresh air to all the projects he leads. Paul is a dad to three lovely boys; is a devout Twin Peaks fan; and in his spare time, follows Reading football club. READ BIOGRAPHY

Rachael Lloyd

Senior Research Executive, OR:BIT

London

Rachael joined HRW in January 2020 as part of our specialist oncology team, OR:BIT. Rachael is deeply immersed in the oncology space, thanks to her background in Biochemistry and Toxicology, her Master’s project on T-cell receptor therapy, and her previous role as an oncology and speciality drug analyst. Rachael is fascinated with this area (particularly haematological malignancies), and is interested in the origins of this group of diseases on a molecular level. Rachael loves animals and prefers nothing more than taking her rescue dog Nelly for long walks all over North London.
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Rebecca Cooper

Freelancer Coordinator

Oxfordshire

Rebecca joined the team in Oxfordshire in November 2019. Prior to joining HRW she spent several years in office management spanning a variety of industries from Management Consultants to Biotech and more recently in State Secondary Schools. Rebecca holds a Bachelor degree in Communication and Media Studies. Her key strengths lie in streamlining office processes and procedures to improve output and efficiency. Outside of work, Rebecca is busy managing her two teenage children’s lives and in her spare time likes to indulge her creative side with her painting and upcycling skills. READ BIOGRAPHY

Rhiannon Phillips

Behavioural Scientist

London

Having studied and worked in the behavioural sciences since 2004, Rhiannon’s wide-ranging experience includes an MSc in Social Cognition from UCL, a discipline forming the foundations of behavioural economics. This compliments her undergraduate degree in Psychology and Sociology, as does her training in NLP (Neuro Linguistic Programming). Basically, if it offers insights into behaviour, she's interested! Similarly fascinated by health and biological sciences, she could hardly believe her stars when she had the opportunity to join HRW’s behavioural science team HRW Shift in late 2019. Prior to joining HRW, Rhiannon explored the space between people and technology as a Research Psychologist, before moving into market research where she co-founded her previous company's Behavioural Science Team. When not geeking-out about behaviour, Rhiannon is often found volunteering with young people, particularly through Centrepoint, the UK’s leading youth-homelessness charity. READ BIOGRAPHY

Richard Hutchings

Senior Research Manager

London

Rich joined the HRW team in 2017. After spending years managing large international quantitative studies, Rich decided to emerge from behind his spreadsheets and investigate the world of qual. At HRW, Rich has enjoyed working on a vast array of therapy areas, and chatting to HCPs on the frontline of the healthcare industry – however, he still enjoys getting back to his quantitative roots and creating Excel models to solve client questions. In his spare time, Rich enjoys fantasy football and reading both Sci-Fi and Mills & Boon novels. READ BIOGRAPHY

Robyn Laurie

Research Director

Oxfordshire

Robyn joined HRW in 2011 after completing a Masters in Evidence-Based Research at Oxford University. With previous degrees in Psychology and Linguistics, market research was the perfect career to bring all of her interests together. Robyn is experienced in a wide range of therapy areas and consumer health categories, and thrives on developing long-term strategic partnerships with her clients, with a strong focus on integrated insights to ensure the research ‘lives on’ within the clients’ business. Outside of work, good food, great wine, and travel are Robyn’s favourite things, preferably combined!
Robyn is currently on maternity leave. READ BIOGRAPHY

Sophie Bone

Research Manager

Oxfordshire

Sophie joined HRW in 2016 after receiving a Masters in Biochemistry from Oxford University, specialising in Immunology and Virology. Joining HRW allowed her to explore her interests in healthcare beyond just the molecular level, and she has particularly enjoyed working on some hard-hitting projects talking to late stage cancer patients across Europe. Outside of the office, Sophie plays three instruments; enjoys baking; and takes long walks in the countryside (although she doesn't enjoy them quite so much when it rains!). READ BIOGRAPHY

Sue Rees

Global Director

London

In 2019, Sue joined HRW as a Global Director with a focus on ensuring HRW continue to delight our clients with high quality innovative research and strong partnerships. In addition to her broad research experience across a range of therapy areas and research approaches, Sue has a particular passion for facilitating client workshops and delving deeper into uncovering emotional insights around HCP and patient behaviour. Sue’s other passion is research in Emerging Markets and in particular the APAC region, having spent 2 years living in India and working in a research agency in Mumbai. As a graduate, Sue’s degree in Geography and Psychology led her naturally into a career in market research and she has never looked back! Her background spans both agency and industry-side, all within the healthcare arena. Out of work Sue loves active travel to ‘off the beaten track’ destinations with her family and is constantly researching her next adventure. She also enjoys running, skiing and making her own jewellery READ BIOGRAPHY

Victoria Grefiel

Senior Research Executive

New York

Victoria joined the HRW Manhattan team in 2019, bringing with her five years of healthcare market research experience, primarily in qualitative research. Her passion to understand how social structures and language shape behaviour and interactions, led her to complete a BA in Cultural and Linguistic Anthropology. She uses these skills and knowledge to design methodologies that best provide meaningful and actionable insights gleaned from a real-world experience. Within healthcare market research, she particularly enjoys working on communications testing and patient journey studies, and has gained an interest in using digital and social media to explore how people experience and engage with brands and companies in the 21st century. Outside of work, Victoria enjoys travelling, rock climbing and consuming pop culture, and is currently attempting to read through a list of non-fiction books by female authors. READ BIOGRAPHY

Victoria McWade

Research Director

Oxfordshire

Victoria has over 20 years’ experience in the industry spanning both agency and industry-side. She has worked on a wide range projects and therapy areas, but her career in the industry began in large, complex, multi-country disease and tracking studies- so she quickly learned the need to distil large amounts of information into sharp, key insights. Over the subsequent years, Victoria gained her more rounded experience across a wide array of qualitative studies. Victoria’s particular focus is in maximising the value offered to her clients. Having been a client herself in both, UK and Global roles, Victoria is all too aware of the need to push the research as far as possible, optimise engagement with internal stakeholders and provide truly actionable solutions for the business. Outside of work, Victoria enjoys travelling, good food and testing out her green fingers in her garden. READ BIOGRAPHY

Vincent Huart

Senior Research Executive

Oxfordshire

Vincent has an Integrated Master's degree from the University of Glasgow. In his placement year at Redx Oncology, he worked as an in vitro pharmacologist conducting his research in melanoma. A true man of science, he also has a background in cardiovascular pharmacology and neurodegenerative diseases. Before joining HRW in 2017, Vincent also worked in medical device market research for a year. Having proven himself to be a meticulous project manager and analyst, he has since worked in an MR capacity on a number of therapy areas including oncology, asthma and rare diseases, and he is a member of HRW's oncology team, OR:BIT. Vincent enjoys travelling to new countries and learning languages- as well as taking part in more extreme activities such as skydiving. READ BIOGRAPHY

Yuliya Fontanetti

Senior Director, Operations and Compliance

London

Having worked in the healthcare MR arena for most of her career, Yuliya’s passion for uncovering research insights has been supported by gaining robust experience across numerous therapy areas and methodological approaches. Through her avid interest in high-quality data and a real fascination with healthcare research, Yuliya has developed extensive data collection expertise and the desire to deliver ‘gold standard’ within MR by combining the drive for innovative approaches with guideline adherence and understanding. A naturally keen ambassador for ethical compliance and guidelines, as well as leading the implementation of GDPR within HRW, Yuliya joined the BHBIA Ethics committee in early 2018 to help drive compliance across the industry. READ BIOGRAPHY