Allie Dautrich

Research Manager

New York

Allie joined the HRW Manhattan office in 2016, bringing her academic background in Economics (with a focus on Behavioural Economics and Experimental Design) from Macalester College, and several of years of market research experience- primarily in quantitative research. Since joining HRW, Allie has gravitated toward research that integrates the quant and qual worlds, and as a member of our in-house team of behavioural science experts (HRW Shift) she enjoys translating theoretical frameworks from existing behavioural research into tangible recommendations, to get the most out of every project for her clients. Outside of the office, Allie has been known to enjoy beach trips and hiking in the summer; knitting in the winter; and exploring comedy clubs and restaurants in NYC year-round. READ BIOGRAPHY

Andrew Bajorek

Research Director

Oxfordshire

Andrew has more than 15 years of healthcare experience, having worked for a number of global research firms: joining the HRW family in 2014. He enjoys the range and variety of his role, working across therapy areas; and helping clients navigate different stages of their brand journeys. Oncology and patient research have always been a strength, and he is a member of HRW's oncology team, OR:BIT. He loves working in strategic partnerships with clients to achieve their goals, facilitating workshops and presenting to senior management. He is excited that every conversation can lead to new ideas, perspectives and solutions. When he is not immersed in research, Andrew enjoys cooking a great curry (and finding the right wine to match) - thus developing his problem-solving skills even when not at work. READ BIOGRAPHY

Avion Cummings

Field Controller

New York

Avion joined HRW in 2016, after receiving a Bachelors in Health Science from Boston University where she studied global public health, health policy and rare diseases. As a Field Controller Avion enjoys managing projects with niche patient and HCP audiences- both in the US and globally. In her spare time, she loves to explore new places and search for new culinary delights. One of her main passions is volunteering for a non-for-profit organisation that provides support and community for grieving college students. READ BIOGRAPHY

Bethan Crisp

Research Executive

Oxfordshire

Bethan holds a First-Class Honours degree in Social Anthropology, and joined the HRW team in 2017 after completing her Masters of Research degree in medical anthropology. Having conducted original ethnographic research in Ecuador, Bolivia and Guatemala, and learning Spanish along the way, Bethan was keen to plant her feet within the healthcare market research arena. Utilising her organisational skills and keen eye for detail, Bethan enjoys the variety of therapy areas and methodologies within her role. Outside of research, Bethan enjoys traveling, food, netball, and volunteering as chair of a UK charity, and befriender for the UK Blind Veterans charity. READ BIOGRAPHY

Abigail Potter

Field Controller

Oxfordshire

Abi has worked for HRW since 2017, following her decision to change her career after initially joining the working world in the childcare space She was attracted her role as Field Controller, as it allows her to apply and hone her excellent organisation and project management skills. Abi takes a shrewd approach to negotiation and liaison with our local partners, to ensure we maintain high standards on research delivery: in a cost effective and efficient way, passing on direct benefits to our clients. In her time outside work, she loves eating out, travelling and long walks with the dog. READ BIOGRAPHY

Caitlin Davies

Senior Field Manager

Oxfordshire

Caitlin completed a Higher Education Diploma studying Fashion & Textiles, before joining HRW in 2010. Having worked her way up the operational ranks, she now leads our field department. Caitlin has built up a solid network of fieldwork partners across the globe, building strong relationships and working with them closely to ensure we are receiving the best quality service on all projects. Caitlin focuses on supporting our more complex studies, where she applies her extensive experience in recruiting niche respondent types and working within challenging methodologies. Caitlin is a mother of two, so enjoys lots of family time along with good food, days out, and the occasional (well-deserved) break with a G&T or cocktail. READ BIOGRAPHY

Caroline Jameson

Global Managing Director

London

Caroline has headed up HRW since its birth in 2001. Following completion of a PhD in Physiology (researching stress susceptibility in pigs no less), Caroline started her career in the pharmaceutical industry ‘carrying the bag’. Fourteen years, and a wide variety of sales and marketing roles later, Caroline expanded her horizons, joined HRW at its birth and hasn’t looked back. Caroline is passionate about HRW – trying to make sure that it is a great place to work with and for. Caroline’s other passions are her family, friends and The French Alps – and spends as much time as she can enjoying all of them! Caroline stays ensures she helps drive HRW's external "voice" through her role in our Marketing Team. READ BIOGRAPHY

Cathy Haw

Associate Director

London

Cathy has an academic background in Biomedical Science, with a specialism in Pharmacology. Her home, however, has been found in market research, having worked in the field since 2011. Her role at HRW sees her working across a wide range of therapy areas- notably oncology, psychiatry, and infectious diseases; tackling a varied spread of methodologies, tools, and techniques. What unites her various responsibilities is an eagerness to innovate from a methodological and analytical perspective, and her desire to deliver clean, exciting outputs that help her clients make a real difference and engage internally. When not busy researching in our London office or working hard on our external communication through her leadership of our Marketing Team, Cathy enjoys singing with her (extremely cool) choir, travelling, and attempting to cook ambitious, occasionally experimental, recipes (with variable results). READ BIOGRAPHY

Charlie Parrington-Tyler

Research Executive

London

After completing a Masters by Research in Health and Life sciences (with a thesis on nonlinear learning theory, and teaching practice in Physical Education), Charlie joined HRW in 2017. With her interest in well-being nurtured through her academic background (including a degree in sport, coaching and education), and her love of many sports such as climbing, netball, running and four disciplines of ice skating; Charlie found her home in healthcare market research. Charlie's exemplary organisational skills and attention to detail mean that she is readily able to tackle a wide range of methodologies, and is always ready to explore new and complex therapy areas. As a member of the HRW Innovation Team, Charlie enjoys searching for new ideas and concepts both for the business; and outside of work- by trying new activities, places to eat and travel destinations. READ BIOGRAPHY

Christine Dalzell

Executive VP of US Research

New York

After receiving her Ph.D. in Social Psychology, Christine found market research an ideal outlet for her desire to have an impact on how companies do business. Even after all these years, she continues to enjoy the unique and varied needs from both a research and insights perspective. Although spending most of her career primarily focused on quantitative research, Christine appreciates the deeper, “behind the scenes” perspective that qualitative research brings and particularly enjoys marrying the two. Christine’s experience covers over the counter and pharmaceutical products to medical devices and diagnostics across an array of therapeutic categories ranging from cardiovascular health to pain management. When not at work, Christine enjoys creating (and eating!) wonderful meals with family and friends as well as applying her creative talents to volunteering in her local community theatre and pottery. Christine is a member of the HRW Board and our Marketing Team. READ BIOGRAPHY

Dana Hill

Research Executive

New York

Dana joined HRW in 2017 after completing her Bachelor’s degree in Public Health, with a concentration in Healthcare Policy and Management. Dana graduated after completing a capstone using Decision Science techniques, to strengthen the support system for youths in need of healthcare services in North Carolina. It was through this process that she realized her interest in engaging different audiences, and leveraging their input to address and solve practical problems: and this ambition (plus her passion for healthcare) led her to the pharma MR space. Dana is a member of HRW's oncology team, OR:BIT, and our Marketing Team. Outside of work, Dana enjoys reading, taking boxing classes and spending time with her dog, Huxley. READ BIOGRAPHY

Darren Vircavs

Field Controller

Oxfordshire

Darren joined Healthcare Research Worldwide in August 2016, after completing a BA degree in Media Culture and Production at Southampton University. With a particularly keen interest in digital media and innovation, Darren is a keen ambassador for trying out new technologies and applications, especially when those are combined with a particularly hard-to-reach respondents or complex methodologies. Being part of the Field Team, Darren thrives on building productive relationships with our suppliers and delivering high quality fieldwork on logistically challenging projects. Outside of work, Darren enjoys kayaking and camping at music festivals. More recently he has expressed a love for cooking. READ BIOGRAPHY

Dylan Brown

Research Executive

New York

Dylan joined HRW in 2017 and is based in our Manhattan office. He holds a Bachelor's Degree in Neuroscience, with a thesis studying the relation between pharmacological activity in the central amygdala and behavioural outputs in rats. This topic led him to realise that healthcare MR would be the perfect career in which to apply his knowledge of drug compound activity, and to further explore the driving factors of human behavior. Dylan immerses himself in all aspects the research cycle, with a special interest in aesthetically pleasing data visualisation, and new approaches and techniques through his work with the HRW Innovation Team. Outside of work, Dylan enjoys partaking in competitive fitness classes, relaxing in Central Park, and spending time with his family at their seaside house in Cape Cod. READ BIOGRAPHY

Elizabeth Openshaw

Senior Research Manager

London

Elizabeth has a first class honour degree in Zoology with industrial placement from Durham University. After working in research and development in the food and drink industry, she started her career at HRW in 2014, and has since gained an interest in a diverse range of specialisms (including respiratory disease, data visualisation, and the smooth integration of qual and quant research). Elizabeth is an exemplary lead on all her projects, and ensures that all aspects of the research process, large and small, are finely tuned in order to deliver insights with excellence for her clients. She is a keen runner, and has completed various distances for charity; she loves a game of tennis in the Summer, and is currently enjoying the challenge of indoor climbing. READ BIOGRAPHY

Emily Glass

Senior Research Executive

London

Emily started her career with HRW in 2017, after moving from a pharmaceutical industry-side market research role. After studying Sport and Exercise Science at Loughborough University with a specialism in Biochemistry and Sports Medicine, and competing for at an international level for the UK in Long Jump, Emily decided to combine her passion for understanding how the human body works, and her enjoyment for strategic thinking, to enter the pharmaceutical world. She enjoys working on large multi-market projects across a wide variety of disease areas such as CKD/DKD, COPD and oncology (she is a member of HRW's oncology team, OR:BIT) and has a specific interest in payer and pricing studies, where she can apply her Masters Degree in Clinical Pharmacology. Outside of work, Emily enjoys adventurous holidays, finding delicious places to eat and "vibe-y" places to drink in London, and jumping into large sand pits. READ BIOGRAPHY

Esme Barrow-Williams

Research Director

Oxfordshire

Es joined HRW in 2005, and designs and manages domestic and international projects across therapy areas- as well as managing our internal best practice, innovating our ways of working, and generally making sure we're all being consistently excellent throughout our business! She loves the variety of her role; the range of clients, methodologies and projects, and is proud to have won the Best Customer Insight award at the BHBIA BOBIs in 2010 and in 2014. She is really focused on understanding her clients’ businesses to provide the most strategic recommendations and ensuring research is brought to life. Her interests include running workshops and furthering her understanding of device usability research approaches. When she is not at work, Es enjoys spending time with her young family, running and reading. READ BIOGRAPHY

Faye Holmes

Senior Research Manager

London

Faye started her market research career with HRW in 2014, moving from a frontline NHS role where she was a patient co-ordinator in a gastroenterology department at UCLH. She has always had a keen interest in medicine, specialising in medical history during the final year of her degree, and unknowingly performing her own mini market research study interviewing diabetes patients as part of her dissertation. Faye is a tenacious and famously "no-nonsense" researcher, who enjoys the organisational challenge of large multi-market studies, and loves to work across a variety of therapy areas (from oncology to consumer health). She has a particular interest in concept and message testing, unpicking how advertising creates certain perceptions about a brand. When not at work, you will find Faye on the hockey pitch or researching her next travel adventure! READ BIOGRAPHY

Fenna Gloggner

Head of Client Relations

Basel

Fenna joined HRW in 2015 and heads up our Swiss client service hub, based in Basel. She is agency-trained, but spent most of her career on the pharmaceutical industry-side, where she was responsible for commercial insight activities across a variety of indications and brands, ranging from mass market compounds to ultra-rare diseases. Fenna enjoys simplifying and condensing complex information, and still gets excited by digging out that one core insight that will make a strategic difference. At HRW, she helps make sure that our deliverables reflect the reality of our clients’ business, and make a genuine difference for them. Outside of work Fenna enjoys photography and various activities in the mountains. She is currently studying towards an MBA with a focus on the pharmaceutical industry. READ BIOGRAPHY

Hannah Smith

Field Manager

Oxfordshire

Hannah joined HRW's Field Team in 2014 after graduating from OMBS (Oxford Media and Business School) with an Executive PA Diploma. Hannah manages a huge variety of projects in a wide range of therapy areas and markets, and really thrives from having great relationships with our local fieldwork partners across the world. The HRW research team also benefit from her fierce efficiency and drive to complete even the most complex recruits to a high standard. Outside of work, good food, watching football and travelling are Hannah’s favourite things to do. READ BIOGRAPHY

Jaz Gill

Associate Director

London

Legend has it that Jaz was created in the birth of the internet, and is believed to be derived purely of concentrated energy and structured data. He went on to complete a BSc in Medical Microbiology before entering the world of market research in 2011. Since then, Jaz found his home in analytics: and has sharpened his instruments of interpretation by focusing solely on complex quantitative research, advanced analytics and statistics. Jaz has a devotion for data, and ensuring that everyone at HRW is cranking the 'data value' dial up to eleven; particularly through deriving insights, predicting outcomes, and forecasting market dynamics. He also paves the way for HRW's innovation exploration (as a member of our focussed Innovation Team), with a particular focus on leveraging modern technology and processes to better answer his clients' unsolved questions. When he can tear himself away from his beloved data, Jaz enjoys fine dining; baking sweet and savoury treats for his London office chums; and dabbling in music production. READ BIOGRAPHY

Jeanette Kaye

Deputy Managing Director

Oxfordshire

Jeanette's business background gave her the springboard for a career in market research. After many years focusing on pharma MR, her ideal opportunity arose with HRW in 2005, where she could get involved in the wider healthcare market, enjoy forming strong strategic partnerships with her clients and stoking her passion for developing people. Jeanette's driving force is ensuring HRW's work represents true behaviours and attitudes of stakeholders in the healthcare market, and she loves finding the "golden nuggets" of insights that make our research shine. Dermatology is Jeanette's therapy area of interest, and outside of work, she loves spending time with family, friends, and her animals (3 dogs and 2 cats); supporting her beloved Liverpool football club; cooking; and meditating. Jeanette is a member of the HRW Board. READ BIOGRAPHY

Jess Woodhead

Associate Director

London

Jess joined HRW in 2012 after completing her degree in Biomedical Sciences with a specialism in Reproductive Biology. Entering the world of healthcare market research has allowed her to combine her interest in understanding people and what they do; and her desire for learning new things everyday. She loves to work in a variety of therapy areas and is particularly interested in dermatology, women's health, vaccines and device testing. She really enjoys seeking innovative methodologies and tools to explore the "whys" behind the "what", and unearthing strategic direction to answer her client's business objectives. Outside of work Jess spends her time day dreaming and planning her next travel adventure, singing in a local choir, and researching new restaurants to try and musicals to see in London. READ BIOGRAPHY

Jo McDonald

Research Director and Head of OR:BIT

Oxfordshire

As the leader of HRW's oncology team, OR:BIT, Jo has a passion for all things ‘oncology’: and is aiming to make a difference to the lives of cancer patients and their families. Her career in market research spans both agency and industry-side and she has held oncology Insight roles on both sides of the fence- which means that she can apply both angles to the research challenges posed by clients. She first joined HRW in 2011 as a contractor, but joined permanently in 2016 to head up and develop our oncology offering, building a team of experts and a core set of clients. When not juggling her job and three children, Jo enjoys distance running, cycling, paragliding and multiple holidays. READ BIOGRAPHY

John Friberg

Senior Research Manager

New York

John joined HRW in 2016, and is currently based in NYC after spending time in both the Wallingford and London HRW offices. His career in healthcare research began with an academic post at Rutgers’ Centre for State Health Policy researching the implications of city planning on children's health and dynamics of critical care facility use by New Jersey's Hispanic and Latino population. Upon graduating with a degree in Economics from Oberlin College in 2010, John moved into the healthcare market research world where he has been active since. With a strong foundation in quantitative methodologies and an excitement for the human connection found in qualitative research, he believes that any objective can be met with an appropriate and well-crafted research design- an ethos he has honed through his work with the HRW Innovation Team. John also loves to make and consume art, and values the network of relationships that this can afford with people from all places and walks of life. READ BIOGRAPHY

John Maher

Senior Research Manager

Oxfordshire

John joined HRW in 2014 as a Trainee Researcher, and has stayed with HRW ever since to develop his market research skills. John's move into the industry was a side step from his previous career within the psychology field, having studied for a MSc in Forensic Psychology and working as an Assistant Psychologist within the legal system. During his time at HRW, John has applied his psychology knowledge and analytical skills across a wide range of therapy areas (with a particular focus on psychiatric conditions and nutrition) and is a founder member of our internal behavioural science team, HRW Shift. John is an unrelenting advocate of anything from Ireland or Northern Ireland; an insufferable film and documentary nerd; and an unrepentant apologist for 90s and early 2000s 'alternative' music. READ BIOGRAPHY

Katie Broadhurst

Global HR Manager

Oxfordshire

Katie joined HRW in 2017 and is based at our Wallingford office. Her HR career has spanned over more than 20 years across several different sectors, where she partnered with large multi-national companies such as Vodafone and CAE (a commercial pilot training business) to name but a few. She is driven by her desire to help HRW maintain our commitment to keeping people at the core of our business, and creating growth opportunities for all our employees, with a key focus on development, progression and recognition. Katie’s “other” job is volunteering as a Parent Governor at her children’s primary school – something that she finds incredibly challenging, yet hugely rewarding. READ BIOGRAPHY

Katy Irving

Research Director, Head of Innovation, and Head of HRW Shift

London

As a founder member of our in-house team of behavioural change experts, HRW Shift, Katy is passionate about pulling validated frameworks from different disciplines to deliver reliable, scientifically-sound, strategic insight for our clients. From her specialism in Applied Behavioural Economics to digital technology, she pursues the best ways to really ‘access reality’ through collaboration, reading, and attending and presenting at conferences; winning several Best of Business Intelligence (BOBI) and EphMRA awards in the process. When not in our lovely London office or supporting our Marketing and Innovation Teams, she enjoys distance running (six marathons and counting), learning Spanish, and travelling to wine regions with her oenophile husband. READ BIOGRAPHY

Kayleigh Gilbert

Business Support Manager

Oxfordshire

Kayleigh joined HRW in 2017 as a Business Support Manager and is based at our Wallingford office. With a strong desire to drive operations with articulate process implementation, Kayleigh fits well within the team to ensure our Business Support functions and quality management are tip top! Coming from a background in shipping exceedingly valuable racehorses and large medical systems all over the world, Kayleigh brings a highly organised and structured approach to her work. Outside of the office Kayleigh dedicates her time to her horses and dogs, who she adores. She can even be spotted doing yoga in the paddocks with them all - she's a rare one! READ BIOGRAPHY

Kiran Pawar

Research Executive

London

Kiran joined HRW in 2017 after completing her Undergraduate Degree in Psychology followed by a Masters Degree in Health Psychology. She was keen to apply her research skills she gained from her degrees in her career, and found market research to be an ideal fit. Having studied Health Psychology, Kiran developed a strong interest in the behavioural elements of research and therefore a key member of the HRW Shift team, where she takes this interest further. When not hard at work in the market research world, Kiran loves exploring London, and checking out the local Time Out recommendations (particularly the pop ups!). READ BIOGRAPHY

Kirsty Page

Associate Director

Oxfordshire

Kirsty joined HRW in 2009 after completing a Masters and Post-Graduate Degree in Modern History from St Andrews University. Market research proved to be the ideal role for Kirsty, allowing her to follow her expertise in digging deep into data and distilling information into well balanced stories, full of rich insights that provide clear strategic direction. Kirsty’s particular passion lies in patient research, and finds it particularly rewarding to work closely with clients who are motivated and focused on the concept of making a meaningful difference in the lives of patients. She is also immersed in the oncology sphere through her role within HRW's oncology team, OR:BIT. In her spare time, Kirsty enjoys going to see live comedy and theatre. READ BIOGRAPHY

Lisa Logan

Associate VP

New York

Lisa joined HRW, and the OR:BIT team (HRW's oncology team) in 2017, after almost a decade of experience in oncology market research. With a background in bio-psychology, and in constant pursuit of understanding the underlying factors driving behavior, Lisa has found healthcare market research to be the perfect merge of her two key interests. When not traveling the world for the sake of research, Lisa finds herself traveling the world with her husband and her two cutie kids. READ BIOGRAPHY

Mathew Roberts

Senior Costings and Financial Administration Executive

Oxfordshire

Mat has now been part of the MMR group since 2011, joining HRW in 2016. Having held a variety of roles within the company including Research Executive and Procurement Executive, Mat now finds himself in the Costing and Finance Department at HRW taking responsibility for all things relating to accurate costings, project financials, client documentation and generally ensuring our company runs as fairly and efficiently as possible. Outside of work, Mat enjoys spending time with his wife and daughter: and follows Reading football club up and down the country (poor Mat). READ BIOGRAPHY

Mia Bedford

Research Manager

New York

Mia joined HRW in 2018 after four years of healthcare qualitative market research, with a focus specifically on immunology, metabolic diseases and rare diseases. With a B.A. in History from Dickinson College, she enjoys analysing data to create a story. Mia prides herself on her critical writing, data analysis and executive functioning skill set. She also has extensive experience in project management for research, and is also a member of HRW's oncology team, OR:BIT. Outside of the office, you can find Mia at the local farmers market, purchasing items for delicious home cooked meals, or creating homemade lotions and soaps with her interest in aromatherapy. READ BIOGRAPHY

Nicola Vyas

Research Director

Oxfordshire

Nicola is a quantitative expert who specialises in advanced analytics at HRW; she loves to get beneath the surface of data to deliver real insight to our clients and is deeply immersed in the development of new methodologies that better explain and measure human behaviour. Further areas of specialism include device testing, patient research and patient adherence. In particular, Nicola believes strongly in the value of integrated qualitative and quantitative approaches. Outside of work Nicola likes to relax in a yoga class and is a qualified yoga teacher. READ BIOGRAPHY

Nicole Shalette

Associate VP

New York

Nicole comes to HRW with broad market research experience, but chose to concentrate in the healthcare space: covering a range of methodologies and therapeutic areas among physicians, patients and other key stakeholders. She enjoys employing a holistic approach to answering business questions that utilizes the synergies between qualitative and quantitative research where one can both quantify results but also put a “face” to the research. Please say hello if you see her at the New Orleans Jazz and Heritage Festival or in Jamestown, RI. READ BIOGRAPHY

Vincent Huart

Senior Research Executive

Oxfordshire

Vincent has an Integrated Master's degree from the University of Glasgow. In his placement year at Redx Oncology, he worked as an in vitro pharmacologist conducting his research in melanoma. A true man of science, he also has a background in cardiovascular pharmacology and neurodegenerative diseases. Before joining HRW in 2017, Vincent also worked in medical device market research for a year. Having proven himself to be a meticulous project manager and analyst, he has since worked in an MR capacity on a number of therapy areas including oncology, asthma and rare diseases, and he is a member of HRW's oncology team, OR:BIT. Vincent enjoys travelling to new countries and learning languages- as well as taking part in more extreme activities such as skydiving. READ BIOGRAPHY

Olivia Brickman

Research Executive

Oxfordshire

Olivia has a First Class Bachelor's Degree in Social and Economic History, and a Masters in Medical anthropology. She joined HRW in 2016, after working as a teacher, hoping that market research would provide the perfect cross between her interest in attitudes towards illness and medicine, and presenting information to keen learners. Since starting her MR career, Olivia has worked in a variety of therapy areas from nutrition to metastatic cancer: and particularly enjoys patient research. When not 'accessing reality', Olivia enjoys inflatable obstacle courses, learning Spanish and travelling - she has now visited as many different countries as her age. READ BIOGRAPHY

Paul Boyce

VP of US Research

New York

Paul joined HRW in 2017 and is based in our Manhattan office. Paul leverages his experience from the industry-side and in Healthcare Informatics to identify optimal solutions for our clients. Paul has designed and managed numerous projects across the product lifecycle and is passionate about delighting our clients- particularly through his role in our Innovation Team. When he is away from the office Paul enjoys spending time with this family and trying new restaurants. READ BIOGRAPHY

Paul Tinworth

Associate Director

Oxfordshire

Paul has been part of the HRW family since 2011, with a background in B2B research and a Bachelor's Degree in History. His strengths are particularly apparent in quantitative research, where he can often be found applying advanced tools and techniques to better interrogate data: but his skills and expertise are broad ranging, with his calm and collected management style bringing a breath of fresh air to all the projects he leads. Paul is a dad to three lovely boys; is a devout Twin Peaks fan; and in his spare time, follows Reading football club. READ BIOGRAPHY

Richard Hutchings

Senior Research Manager

London

Rich joined the HRW team in 2017. After spending years managing large international quantitative studies, Rich decided to emerge from behind his spreadsheets and investigate the world of qual. At HRW, Rich has enjoyed working on a vast array of therapy areas, and chatting to HCPs on the frontline of the healthcare industry – however, he still enjoys getting back to his quantitative roots and creating Excel models to solve client questions. In his spare time, Rich enjoys fantasy football and reading both Sci-Fi and Mills & Boon novels. READ BIOGRAPHY

Robyn Laurie

Research Director

Oxfordshire

Robyn joined HRW in 2011 after completing a Masters in Evidence-Based Research at Oxford University. With previous degrees in Psychology and Linguistics, market research was the perfect career to bring all of her interests together. Robyn is experienced in a wide range of therapy areas and consumer health categories, and thrives on developing long-term strategic partnerships with her clients, with a strong focus on integrated insights to ensure the research ‘lives on’ within the clients’ business. Outside of work, good food, great wine, and travel are Robyn’s favourite things, preferably combined! READ BIOGRAPHY

Sian Thapar

Research Manager

London

Sian joined HRW in 2015 after receiving a First-Class Degree in Social Anthropology, where she also conducted ethnographic research with vulnerable women in Morocco. Fuelled by a keen desire to understand human behaviour and cross-cultural differences, she chose a career in market research where she enjoys applying her skills to both single and multi-market projects. Whilst Sian has worked across a variety of therapy areas and methodologies, she has a particular interest in women’s health studies and patient research. Outside of research, Sian loves skiing, trying new restaurants around London and planning her next travelling adventure. READ BIOGRAPHY

Sonja Berrer

Marketing and HR Assistant

Oxfordshire

Sonja joined HRW in August 2017 as a Marketing Assistant and has not looked back since. With more than eight years’ experience in quant and qual research, Sonja found her true calling in marketing at HRW by combining the things she is most passionate about: creativity, project management, health and wellbeing, and supporting an incredible team with the shared desire to make people’s lives better. In 2018, she accepted a second role in HR and happily divides her time between the two! Outside of work, Sonja loves long country walks, meditating and tending to her ever-growing list of vegetables on her allotment! READ BIOGRAPHY

Sophie Jolliffe

Research Executive

Oxfordshire

Sophie joined HRW in 2017 after receiving a Masters in Biochemistry from Oxford University, specialising in Immunology and Virology. Joining HRW allowed her to explore her interests in healthcare beyond just the molecular level, and she has particularly enjoyed working on some hard-hitting projects talking to late stage cancer patients across Europe. Outside of the office, Sophie plays three instruments; enjoys baking; and takes long walks in the countryside (although she doesn't enjoy them quite so much when it rains!). READ BIOGRAPHY

Victoria McWade

Research Director

Oxfordshire

Victoria has over 20 years’ experience in the industry spanning both agency and industry-side. She has worked on a wide range projects and therapy areas, but her career in the industry began in large, complex, multi-country disease and tracking studies- so she quickly learned the need to distil large amounts of information into sharp, key insights. Over the subsequent years, Victoria gained her more rounded experience across a wide array of qualitative studies. Victoria’s particular focus is in maximising the value offered to her clients. Having been a client herself in both, UK and Global roles, Victoria is all too aware of the need to push the research as far as possible, optimise engagement with internal stakeholders and provide truly actionable solutions for the business. Outside of work, Victoria enjoys travelling, good food and testing out her green fingers in her garden. READ BIOGRAPHY

Yuliya Fontanetti

Operations and Compliance Director

London

Having worked in the healthcare MR arena for most of her career, Yuliya’s passion for uncovering research insights has been supported by gaining robust experience across numerous therapy areas and methodological approaches. Through her avid interest in high-quality data and a real fascination with healthcare research, Yuliya has developed extensive data collection expertise and the desire to deliver ‘gold standard’ within MR by combining the drive for innovative approaches with guideline adherence and understanding. A naturally keen ambassador for ethical compliance and guidelines, as well as leading the implementation of GDPR within HRW, Yuliya joined the BHBIA Ethics committee in early 2018 to help drive compliance across the industry. READ BIOGRAPHY