Abigail started her career in market research when she joined HRW in 2018 and is based in the London office. Abigail enjoys the challenges of organizing multi-market research and loves to work across a wide variety of methodologies (qual and quant) as well as therapy areas. She has been recognized in the industry and was commended for her project management skills in the 2020 BHBIA Best Newcomer award. Abigail has a particular interest in Neuroscience and is a member of HRW Synapse: providing consultancy to the wider company across a range of conditions. Outside of work, Abigail loves to spend time with her family, take long walks with her dog or snuggle up on the sofa with her kitten.
Abi has worked for HRW since 2017, following her decision to change her career after initially joining the working world in the childcare space. She was attracted to her role as Field Controller, as it allows her to apply and hone her excellent organisation and project management skills. Abi takes a shrewd approach to negotiation and liaison with our local partners, to ensure we maintain high standards on research delivery: in a cost effective and efficient way, passing on direct benefits to our clients. In her time outside work, she loves eating out, travelling and long walks with the dog.
Alex has made a career of putting her curious nature to work for her clients. She loves the fact that she's always learning through her work whether it's innovating qualitative and quantitative methods, exploring cultural context or brushing up on the latest treatment advancements. Alex has accumulated a wealth of experience across therapeutic areas including oncology, CNS/neuroscience, metabolic disorders, chronic pain and vaccines, but has found that representing patient and HCP stories in an authentic and actionable way is what fuels her passion for translating research findings into compelling insights. In her spare time, Alex enjoys keeps her husband on his toes as they live in continual renewal of their “fixer upper” home that is increasingly more like a zoo with two young daughters, two dogs and the cast of Bambi in the backyard
After pursuing a PhD in Neuroscience to better understand the workings of the brain, Alexandra is now aiming to put human behaviour under the microscope and to provide clients with thorough and solid insight, using critical thinking, analysis and communication skills developed in previous degrees and work environments. Outside of her work, Alexandra enjoys filmmaking, reading and engaging in the arts, mundane problem-solving and nature exploration. She often finds herself wondering what she can do to help make the world (or a small part of it) better.
Alice joined HRW in 2021, having obtained a degree in psychology from The University of Edinburgh. Throughout her degree, she found herself more drawn to healthcare-related topics, which alongside her experiences in conducting research projects and analyses, sparked her desire to pursue a career in healthcare market research. Outside of work, Alice loves to go running and explore the city, as well as experimenting with cooking new recipes, and trying out new local restaurants too.
Amy found her way into market research after completing a degree in English and International Relations. Since joining the industry in 2011, Amy’s attention for detail and love of order and processes meant she was well-suited to leading the project management on domestic and global studies, focusing initially on customer and business satisfaction, and consumer studies spanning from rail passengers to beauty product tests. Amy moved into the healthcare sector, bringing her extensive project and field management experience with her. Outside of work Amy likes to get outside with her two children, especially to the seaside; keep her allotment going; run; and have a well earned glass of wine on a Friday night whilst having a kitchen disco with her family.
Anastasia joined HRW after moving from Ukraine to London in September 2022. Anastasia’s interest into market research within the healthcare industry grew from her own experience, growing up with pituitary dwarfism made her the face of research within this field, and is still used as an example to all those at the endocrinology institute. Being so heavily involved in this, she wanted to contribute to the change of scientific research, which placed her perfectly as a Field Controller at HRW. In her spare time, Anastasia enjoys song writing, shooting and editing videos as well as swimming and figure skating.
Asha joined the HRW Manhattan office after obtaining a BA in Environmental Studies from the University of Chicago. During her time at university, Asha worked as a research assistant for multiple public health research projects, which sparked her interest in healthcare and research, and lead her to join the HRW team. Outside of work, Asha loves to explore the outdoors and enjoys running, hiking, and skiing. She also enjoys traveling and exploring new restaurants in NYC.
Blaine joined the HRW Manhattan office after completing her BA in biological sciences from the University of Delaware. While earning her degree, Blaine developed a passion for research while working as an undergraduate research assistant studying alternative therapies for Autism Spectrum Disorder. This passion for healthcare and a desire to aid in the research process led Blaine to the field team at HRW. Outside of work Blaine enjoys spending time surfing at the beach, baking, and traveling.
Caitlin completed a Higher Education Diploma studying Fashion & Textiles, before joining HRW in 2010. Having worked her way up the operational ranks, she now leads our field department. Caitlin has built up a solid network of fieldwork partners across the globe, building strong relationships and working with them closely to ensure we are receiving the best quality service on all projects. Caitlin focuses on supporting our more complex studies, where she applies her extensive experience in recruiting niche respondent types and working within challenging methodologies. Caitlin is a mother of two, so enjoys lots of family time along with good food, days out, and the occasional (well-deserved) break with a G&T or cocktail.
Cathy has an academic background in Biomedical Science, with a specialism in Pharmacology. Her home, however, has been found in market research, having worked in the field since 2011. Her role at HRW sees her working across a wide range of therapy areas- notably oncology, psychiatry, and infectious diseases; tackling a varied spread of methodologies, tools, and techniques. What unites her various responsibilities is an eagerness to innovate from a methodological and analytical perspective, and her desire to deliver clean, exciting outputs that help her clients make a real difference and engage internally. When not busy researching in our London office or working hard on our external communication through her leadership of our Marketing Team, Cathy enjoys singing with her (extremely cool) choir, travelling, and attempting to cook ambitious, occasionally experimental, recipes (with variable results).
After receiving her Ph.D. in Social Psychology, Christine found market research an ideal outlet for her desire to have an impact on how companies do business. Even after all these years, she continues to enjoy the unique and varied needs from both a research and insights perspective. Although spending most of her career primarily focused on quantitative research, Christine appreciates the deeper, “behind the scenes” perspective that qualitative research brings and particularly enjoys marrying the two. Christine’s experience covers over the counter and pharmaceutical products to medical devices and diagnostics across an array of therapeutic categories ranging from cardiovascular health to pain management. When not at work, Christine enjoys creating (and eating!) wonderful meals with family and friends as well as applying her creative talents to volunteering in her local community theatre and pottery. Christine is a member of the HRW Board and our Marketing Team.
Dana recently graduated from an interdisciplinary degree in Human Sciences at UCL, exploring what it means to be human through anthropological and scientific lenses. Completing her studies in a COVID-19 climate sparked interest in the topic of vaccine hesitancy. As a result, she chose to base her final dissertation on what drives vaccine hesitancy and how science communication can promote vaccine uptake. To answer her research question, Dana delved into literature from medical anthropology and Science and Technology Studies (STS), and conducted an in-depth qualitative analysis of online vaccine discourse. The experience pushed her towards pursuing career in healthcare market research. Outside of work, Dana enjoys writing, seeing, and performing theatre. When she’s not on her laptop, you’ll find her dining at local restaurants with friends.
Dana joined HRW in 2017 after completing her Bachelor’s degree in Public Health, with a concentration in Healthcare Policy and Management. Dana graduated after completing a capstone using Decision Science techniques, to strengthen the support system for youths in need of healthcare services in North Carolina. It was through this process that she realized her interest in engaging different audiences, and leveraging their input to address and solve practical problems: and this ambition (plus her passion for healthcare) led her to the pharma MR space. Dana is a member of HRW's oncology team, OR:BIT, and our Marketing Team. Outside of work, Dana enjoys reading, taking boxing classes and spending time with her dog, Huxley.
Darren joined Healthcare Research Worldwide in August 2016, after completing a BA degree in Media Culture and Production at Southampton University. With a particularly keen interest in digital media and innovation, Darren is a keen ambassador for trying out new technologies and applications, especially when those are combined with a particularly hard-to-reach respondents or complex methodologies. Being part of the Field Team, Darren thrives on building productive relationships with our suppliers and delivering high quality fieldwork on logistically challenging projects. Outside of work, Darren enjoys kayaking and camping at music festivals. More recently he has expressed a love for cooking.
Dylan rejoined HRW following three years working in early asset life sciences strategy consulting, and nearly two years at HRW as a former Research Executive. He brings experience across a range of indications, including oncology, rare diseases, central nervous system disorders, and cardiology; as well as project types, including opportunity assessments, indication prioritization, market access, medical influencer mapping, and biomarker and companion diagnostic strategy. Prior to these roles, Dylan graduated from NYU in 2017 after completing his Bachelor's degree in Neural Science, with an honors thesis aimed at understanding the role of adrenergic receptors in the central amygdala in modulating threat response within animal models. This interest in understanding the interplay between environmental stimuli and behavioral output initially led him to healthcare market research. Outside of work, Dylan enjoys running, cycling, tending to his houseplant collection, and exploring different neighborhoods in Brooklyn, where he currently resides.
Edith joined HRW as a Research Executive in the summer of 2022 after graduating with a MSc degree in Bioethics and Society, and focused her thesis on ways in which the structures of national BioBanks affect the quality of the data they collect and store. Following her degree, she is excited to continue learning about a range of therapeutic areas, and how to optimize the impact of various treatments and innovations. Outside of work, Edith's favourite pass-time is to spend time in nature taking long walks - soaking in the health benefits of spending quality time outside!
Elly brings big picture vision and a natural focus on translating data and insight into thinking that supports commercially sound decision making. With over a decade's experience in research and across therapy areas, Elly has an emphasis on storytelling to bring data to life in a tangible way, enabling you to embed key insights and direction within your brand team. Away from work Elly is a drummer in a Samba band, enjoys performing, hosting and attending festival and loves nothing more than spending time with her young family exploring the beaches of Pembrokeshire and West Wales where she is based.
Es joined HRW in 2005, and designs and manages domestic and international projects across therapy areas- as well as managing our internal best practice, innovating our ways of working, and generally making sure we're all being consistently excellent throughout our business! She loves the variety of her role; the range of clients, methodologies and projects, and is proud to have won the Best Customer Insight award at the BHBIA BOBIs in 2010 and in 2014. She is really focused on understanding her clients’ businesses to provide the most strategic recommendations and ensuring research is brought to life. Her interests include running workshops and furthering her understanding of device usability research approaches. When she is not at work, Es enjoys spending time with her young family, running and reading.
Fatima Dos Santos
With a degree in Tourism Administration and a master’s degree in Corporate Communications and Protocol, Fatima landed in Market Research in 2013 when she moved to London. Her excellent project management skills, open minded and positive attitude has led her way within field and operations. She loves the challenges and is always ready for more. She joined HRW in July 2020 bringing her expertise and network in patient recruitment. Outside of work, she loves spending time dancing with her little girl, long walks in the park admiring the nature and feeding birds and squirrels, cooking and wine tasting!
Faye started her market research career with HRW in 2014, moving from a frontline healthcare delivery role where she was a patient co-ordinator in a gastroenterology department at UCLH. Faye is a tenacious and famously "no-nonsense" researcher, who enjoys the organisational challenge of large multi-market studies, and loves to work across a variety of therapy areas (from oncology to consumer health). She has been recognised across the industry, named 'runner up' in the Best Newcomer at the 'best of business intelligence' awards and Future Leader at the European pharmaceutical market research association 'Excellence in MR' awards. She has a particular interest in concept and message testing, unpicking how advertising creates certain perceptions about a brand. When not at work, you will find Faye on the hockey pitch or researching her next travel adventure!
Gerard has worked in the global pharmaceutical and medical device sector since 2001; in internal audit, as compliance officer, and in data protection. He has subject matter expertise in finance, selling and marketing, supply, clinical trials, data protection, due diligence and investigations. He is qualified with the International Association of Privacy Professionals, and is a UK Chartered Accountant.The aim of Compliance at HRW is to help the business run more smoothly and to help our clients achieve their goals. Society has high expectations of the healthcare industry in terms of their ethics: our approach is to protect our respondents and our clients whilst facilitating their important work developing products for patients. Outside the world of compliance, Gerard likes spending time with his family and both playing and enjoying music.
With over 20 years’ experience in HR and learning development roles across various industries, such as retail, field marketing and manufacturing, Glenda is also an associate member of the CIPD (Chartered Institute of Personnel and Development) and has a strong passion for supporting others in achieving their career development goals, making her the perfect fit for the role of Learning and Development Advisor at HRW. In her spare time, she enjoys activities involving art and textiles, along with visiting art galleries and spending time with her family.
Hannah joined HRW's Field Team in 2014 after graduating from OMBS (Oxford Media and Business School) with an Executive PA Diploma. Hannah manages a huge variety of projects in a wide range of therapy areas and markets, and really thrives from having great relationships with our local fieldwork partners across the world. The HRW research team also benefit from her fierce efficiency and drive to complete even the most complex recruits to a high standard. Outside of work, good food, watching football and travelling are Hannah’s favourite things to do.
After obtaining a degree in Business and Marketing, Holly has worked in Marketing for 4 years and joined HRW in July 2022. Since leaving university, Holly found an interest in how the pharmaceutical industry market themselves to its target audience, which led her to aspire for a career in marketing within healthcare market research. Outside of work, Holly enjoys travelling and spending time with her family and friends.
Imogen graduated with a degree in Biomedical Sciences in 2021 with a main focus on immunology, oncology, and anatomy. She has since worked in a laboratory but decided that healthcare-based market research was more suited to her interests which is what led her to HRW. In her free time, Imogen enjoys attending dance classes and spending time with friends and family!
After completing his degree in biological sciences, Ian began his market research career in consumer market research before discovering an interest in healthcare. Ian is a quantitative specialist with experience in applying a variety of methodologies across a broad range of therapy areas. In his free time, Ian enjoys exploring London, running and caring for his pet pug.
James graduated from the University of Sheffield with a degree in Mathematics and Statistics and has over 20 years Market Research experience specializing in advanced statistical method development, programming, and specialist analytics applications. He is the Senior creative lead in the MMR and HRW Data Science team, with direct responsibility for innovation and R&D as well as senior client consultancy.
After receiving two degrees in International Finance (BBA, MS), James found he was much more interested in WHY people made the choices they did rather than wearing a green visor. This led him first into Competitive Intelligence and then Market Research. After over 20 years in the industry, James was able to merge his love of the technical, interest in travel and insatiable curiosity to understand global markets in Vaccines, Orphan/Rare disease, medical devices and other segments. James is at home with both quantitative and qualitative methodologies and enjoys hybrid approaches that give both deep and broad understanding. In his free time, James is likely to be found turning wood on his lathe, perfecting his meat smoking, or peppering docents with questions at museums; castles; cathedrals or any other point of local interest
Jason read the BA in Experimental Psychology at the University of Oxford, UK, where his core research project focussed on the role of associative learning in obsessive-compulsive disorder, as well as the linguistic differences between English-Speakers in the UK and bilinguals in Hong Kong. After graduating, he worked in his home city of Hong Kong as a Senior Consultant in executive search, recruiting professionals in the investment management and alternative investments industries. He then uprooted to the United States in early 2019 and joined HRW Manhattan that summer. He is a passionate Liverpool FC supporter, an avid concert-goer, and a comic book geek.
Jeanette's business background gave her the springboard for a career in market research. After many years focusing on pharma MR, her ideal opportunity arose with HRW in 2005, where she could get involved in the wider healthcare market, enjoy forming strong strategic partnerships with her clients and stoking her passion for developing people. Jeanette's driving force is ensuring HRW's work represents true behaviours and attitudes of stakeholders in the healthcare market, and she loves finding the "golden nuggets" of insights that make our research shine. Dermatology is Jeanette's therapy area of interest, and outside of work, she loves spending time with family, friends, and her animals (3 dogs and 2 cats); supporting her beloved Liverpool football club; cooking; and meditating. Jeanette is a member of the HRW Board.
Jen joined HRW’s Manhattan office in the summer of 2019. She previously received a master’s degree in International Relations and Economics, and worked in International Education, where she managed and conducted all qualitative research on the experience of international students in the US. It was this research experience, combined with using the findings to determine the best next steps to improve the students’ experiences, that helped Jen find market research. She has forever been passionate about understanding the experiences of others, which fuelled her bachelor’s studies in French, Mandarin Chinese, and Linguistics. She has lived in Paris, Beijing, and Shanghai, and loves to travel; try new foods; run; play tennis; and spend time in Central Park.
Jeremy’s long and winding road to the HRW Shift team began with a BA in computer science at Brandeis University. After a year as a software developer, he decided to take the next natural step by moving across the pond and pursuing an MSc in behavioral economics at City University of London. There, his dissertation investigated the leisure-time happiness puzzle—the finding that people spend the bulk of their free time engaging in activities that undermine their happiness. While his background in computer science and his experience as a software developer help him approach problems by building frameworks and algorithms, his background in behavioral economics and his experience as a human help him understand human behavior by mapping the human mind. In his free time, Jeremy enjoys writing music, reading books, finding and photographing wildlife, exploring nature, and learning new calisthenics moves.
Jessica joined HRW in September 2022 after obtaining a masters in Cognitive and Clinical Neuroscience from Brunel University. During her masters, she worked as a Research Assistant at the Visual Perception and Attention Laboratory, where her work was featured in the Guardian newspaper. Outside of work, Jessica loves adventure, whether it is hiking to the top of mountains or scuba diving deep in the sea. She also has a strong passion in painting, photography, and videography.
Jess joined HRW in 2012 after completing her degree in Biomedical Sciences with a specialism in Reproductive Biology. Entering the world of healthcare market research has allowed her to combine her interest in understanding people and what they do; and her desire for learning new things everyday. She loves to work in a variety of therapy areas and is particularly interested in dermatology, women's health, vaccines and device testing. She really enjoys seeking innovative methodologies and tools to explore the "whys" behind the "what", and unearthing strategic direction to answer her client's business objectives. Outside of work Jess spends her time day dreaming and planning her next travel adventure, singing in a local choir, and researching new restaurants to try and musicals to see in London.
Joe joined HRW in 2021 with a strong background in pharmaceutical market research having worked in the industry for almost 5 years. Having graduated with a degree in psychology at university, he has always been interested in human behaviour and research methods, which lead him to seek a career in market research. Though in his own words he may have stumbled into the healthcare arena, Joe has never looked back and has enjoyed becoming more and more familiar with various different therapy areas. Outside of work, Joe will likely be found eating out at restaurants (mainly sampling varieties of fried chicken), going to music gigs or playing/watching football.
John joined HRW in 2016 and is currently based in NYC after spending time in both UK HRW offices. His career in healthcare research began with an academic post at Rutgers’ Centre for State Health Policy researching the implications of city planning on children's health and dynamics of critical care facility use by New Jersey's Hispanic and Latino population. Upon graduating with a degree in Economics from Oberlin College in 2010, John moved into the healthcare market research world where he has been active since. He strongly believes that any objective can be met with an appropriate and well-crafted research design- an ethos he has honed through his work with the HRW Innovation Team. John also loves to make and consume art and values the network of relationships that this can afford with people from all walks of life.
Julia began her career in market research after obtaining her degree in Linguistics and Psychology in 2018, and joined HRW in Spring 2023. Julia has a passion for the healthcare space and enjoys studying the behaviours of HCPs, patients and other stakeholders through both qualitative and quantitative methodologies. Outside of work, Julia and enjoys fitness and cooking.
After receiving her Ph.D. in Sociology, Kara began working in medical communications, assisting pharmaceutical companies raise awareness of their therapies and the conditions they treat through medical education and promotion. Kara has many years of research experience as a medical sociologist and has long been interested in the intersection of healthcare, human behaviour, and problem-solving; this continued interest led to her joining HRW in 2022. Outside of work, Kara enjoys creative expression through arts and storytelling, taking care of her plants and children, and visiting National Parks and Forests.
Katie joined HRW as a Research Executive after graduating with a degree in English Studies. Her degree involved studying linguistics and research into the history of the English language. She has a passion for understanding new and complex concepts and looks forward to implementing her skills of research and analysis in her training. Outside of work, Katie enjoys exercising, taking her dogs for long walks, and is passionate about skin care and finding new products to implement into her routine.
As a founding member of our in-house team of behavioural change experts, HRW Shift, Katy is passionate about pulling validated frameworks from different disciplines to deliver reliable, scientifically-sound, strategic insight for our clients. From her specialism in applied Behavioural Economics to digital technology, she pursues the best ways to really ‘access reality’ through collaboration, reading, and attending and presenting at conferences; winning several Best of Business Intelligence (BOBI), EphMRA, and Intellus Worldwide awards in the process. When not in our lovely London office or supporting our Marketing and Innovation Teams, she enjoys distance running (six marathons and counting), learning Spanish, and travelling to wine regions with her oenophile husband.
Kelsei joined the HRW Wallingford office in June 2022. Her background in finance and accounting means she is an organisational whiz, and has a passion for teamwork which she is excited to show off as a key member of HRW's Central Admin Team. Outside of work she is a freestyle dance teacher, a huge Arsenal fan, and enjoys walking her Pomeranian Milo.
Kiran joined HRW in 2017 after completing her Undergraduate Degree in Psychology followed by a Masters Degree in Health Psychology. She was keen to apply her research skills she gained from her degrees in her career, and found market research to be an ideal fit. Having studied Health Psychology, Kiran developed a strong interest in the behavioural elements of research and therefore a key member of the HRW Shift team, where she takes this interest further. When not hard at work in the market research world, Kiran loves exploring London, and checking out the local Time Out recommendations (particularly the pop ups!).
Kirsty joined HRW in 2009 after completing a Masters and Post-Graduate Degree in Modern History from St Andrews University. Market research proved to be the ideal role for Kirsty, allowing her to follow her expertise in digging deep into data and distilling information into well balanced stories, full of rich insights that provide clear strategic direction. Kirsty’s particular passion lies in patient research, and finds it particularly rewarding to work closely with clients who are motivated and focused on the concept of making a meaningful difference in the lives of patients. She is also immersed in the oncology sphere through her role within HRW's oncology team, OR:BIT. In her spare time, Kirsty enjoys going to see live comedy and theatre.
Laura joined HRW in early 2019 as Global HR Manager and is excited to be part of HRW’s collaborative and vibrant culture. As a big picture thinker, with nearly 15 years HR experience across a variety of sectors, ranging from non-for-profit to hospitality and consultancy, Laura is excited to have the opportunity to make a real difference in her role, with a strong desire to put the people at the heart of the company. With a passion for musical theatre and cake decorating, Laura enjoys spending her precious free time with her family engaging in these hobbies.
With degrees in Psychology & Advertising, and a communications career that encompassed space exploration to military support programs, Liz found a perfect home in market research, combining her interest in both understanding and influencing people. Liz brings a wealth of experience within a number of therapy areas to HRW, with a strong focus on oncology and women’s health. A seasoned moderator with HCPs and patients, Liz loves the challenge of eliciting underlying beliefs that influence perceptions and drive behaviour, then transforming those insights into a compelling story that resonate with clients to drive strategy. Outside of work, Liz is often moving across the country with her military family, and when she needs a break from reality, she can be found singing along to Broadway tunes or planning her next adventure to a Disney park.
Lucy Saunders (nee Wates)
Lucy has an academic background in Biology and clinical Nutrition. She has always been curious and fascinated by different health conditions, so healthcare market research is an excellent opportunity to learn about different therapy areas, whilst applying her healthcare knowledge. With over 6 years’ experience in the industry, she is known for her meticulousness and high attention to detail. Lucy is passionate about optimal client service and this forms a central part of her role. Outside of work, Lucy enjoys learning new things (such as cooking or learning new languages), and is a devoted patient advocate for migraine sufferers.
Maddie joined HRW in 2021, having gained extensive experience in the pharmaceutical market research industry for 6 years. After completing her Masters degree in Marketing at the University of Exeter, she wanted to pursue a career which involved research and strategic thinking and landed in the healthcare industry. Since then, she particularly enjoys working on global projects and a variety of therapy areas (ranging from oncology, MS, ophthalmology, aesthetics - to name a few). Outside of work, Maddie can be found playing / watching tennis, skiing, trying out new restaurants or travelling back home to Germany.
Marianne holds a bachelor degree in pharmacy and a post graduate diploma in microbiology and immunology from Cairo University. Following graduation, she worked as a production pharmacist, overseeing solid dosage forms manufacturing processes. In 2012, she transitioned to the pharmaceutical market research industry delivering projects in Egypt - her home country- and throughout North Africa for a global firm. She then moved to the UK in 2014 and found her true passion conducting research within the ever evolving oncology landscape. Oncology fascinates her, satisfies her thirst for knowledge, and continues to fill her with hope as better outcomes are delivered to patients everyday. Upon joining HRW in March 2022, Marianne immediately became a member of the OR:BIT team, which is responsible for leading global oncology research projects across a wide spectrum of both solid and hematologic malignancies. Outside of work, Marianne enjoys weight lifting, taking extended walks in nature while listening to her favorite audiobooks, singing and practicing on her cello. She is also very passionate about holistic health & wellness and nutrition.
Mat has now been part of the MMR group since 2011, joining HRW in 2016. Having held a variety of roles within the company including Research Executive and Procurement Executive, Mat now finds himself in the Costing and Finance Department at HRW taking responsibility for all things relating to accurate costings, project financials, client documentation and generally ensuring our company runs as fairly and efficiently as possible. Outside of work, Mat enjoys spending time with his wife and daughter: and follows Reading football club up and down the country (poor Mat).
Melissa joined the HRW team in 2022 after spending seven years as a specialist market researcher working across Asian markets, covering various sectors from retail and sport to pharmaceuticals and tech. She graduated from Anglia Ruskin University with a BA degree in Film Studies, and then went on to complete a master’s in Japanese Cultural Studies at Birkbeck, University of London. She is especially curious about how psychology impacts all aspects of our lives and why we make the choices that we do, which is ultimately what led her to a career in market research. In her free time, Melissa enjoys getting stuck into a good crime drama, and going for refreshing walks with her family.
Meric graduated with a degree in Graphic Design and worked in marketing for 4 years before joining the HRW team in 2021. He started his career working for an events provider, however made the decision to use his skills and experience in campaign management, inbound strategy, content creation and copywriting to work in market research and make a real difference. Outside of work, Meric loves venturing out to quirky restaurants in London, using his love of creativity to test out new concepts on photoshop and spending time with friends and family.
Millie joined HRW in September 2022 after completing her masters in Psychological Sciences, driven by a fascination with human behaviour. She is particularly interested in the emerging influence of social media on cognition and behaviour, and used her thesis to design an experiment examining the link between Instagram usage and unconscious fat-phobic attitudes. Being involved in multiple projects and initiatives geared towards improving the mental and physical health of others, she is passionate about increasing quality of life through healthcare. You can often find her in the yoga studio, cooking yummy vegetarian food or at a Saturday morning Parkrun.
Nicola is a quantitative expert who specialises in advanced analytics at HRW; she loves to get beneath the surface of data to deliver real insight to our clients and is deeply immersed in the development of new methodologies that better explain and measure human behaviour. Further areas of specialism include device testing, patient research and patient adherence. In particular, Nicola believes strongly in the value of integrated qualitative and quantitative approaches. Outside of work Nicola likes to relax in a yoga class and is a qualified yoga teacher.
Nicole comes to HRW with broad market research experience, but chose to concentrate in the healthcare space: covering a range of methodologies and therapeutic areas among physicians, patients and other key stakeholders. She enjoys employing a holistic approach to answering business questions that utilizes the synergies between qualitative and quantitative research where one can both quantify results but also put a “face” to the research. Please say hello if you see her at the New Orleans Jazz and Heritage Festival or in Jamestown, RI.
Nikul graduated from Kingston University after achieving a bachelor’s degree in Pharmacology. After taking up a role in IT post-graduation, Nikul decided he was up for a new challenge and developed an interest in market research. Outside of work, he loves fixing and tinkering with cars, watching Formula 1, and going to car shows as well as checking out the newest food spots with family and friends.
Nina graduated in 2019 from UCL with a MSc in Health Psychology. Following her studies, she started her career as an analyst at a market research agency, with a focus on consumer insights in quantitative research. However, with an interest in the health sector, Nina has joined HRW in 2021 to bring her skills in research to the healthcare industry and is excited to broaden her experience across qualitative research too. Outside of work hours, Nina enjoys going for runs along the river, a good puzzle, and, exploring food markets in London.
Oliver joined HRW in October 2022 after obtaining a degree in Behaviour Change at UCL, which covered topics such as biases, heuristics, the COM-B model, and Behaviour Change Techniques. Oliver's diverse career has taken him from Nottingham to Zambia, working in community behaviour change, fundraising, service management, customer voice and applied behavioural science. He brings an understanding of how to influence group and individual change in health environments through studying human geography and anthropology. Outside of work, Oliver enjoys travelling, hosting dinners with friends, and competing with TV crime-drama detectives to figure out 'whodunnit' first.
Paul has been part of the HRW family since 2011, with a background in B2B research and a Bachelor's Degree in History. His strengths are particularly apparent in quantitative research, where he can often be found applying advanced tools and techniques to better interrogate data: but his skills and expertise are broad ranging, with his calm and collected management style bringing a breath of fresh air to all the projects he leads. Paul is a dad to three lovely boys; is a devout Twin Peaks fan; and in his spare time, follows Reading football club.
Rajiv has over 10 years’ experience dedicated to pharmaceutical market research. He has worked across a wide range of therapy areas using different quantitative methodologies and has successfully led and managed multinational studies spanning 5 continents and in over 40 different countries. Rajiv is recognised for having strong project management, research, and analytical skills, and having a creative flair, which he uses to deliver high quality and insightful research with maximum impact. Driven by innovation, he is committed to developing smarter ways of working, implementing best practices and mentoring other team members to improve overall project efficiency without sacrificing on quality. In his free time, Rajiv enjoys playing and/or watching sports, videogaming and spending time with his family and friends.
Rebecca joined the team in Oxfordshire in November 2019. Prior to joining HRW she spent several years in office management spanning a variety of industries from Management Consultants to Biotech and more recently in State Secondary Schools. Rebecca holds a Bachelor degree in Communication and Media Studies. Her key strengths lie in streamlining office processes and procedures to improve output and efficiency. Outside of work, Rebecca is busy managing her two teenage children’s lives and in her spare time likes to indulge her creative side with her painting and upcycling skills.
Having studied and worked in the behavioural sciences since 2004, Rhiannon’s wide-ranging experience includes an MSc in Social Cognition from UCL, a discipline forming the foundations of behavioural economics. This compliments her undergraduate degree in Psychology and Sociology, as does her training in NLP (Neuro Linguistic Programming). Basically, if it offers insights into behaviour, she's interested! Similarly fascinated by health and biological sciences, she could hardly believe her stars when she had the opportunity to join HRW’s behavioural science team HRW Shift in late 2019. Prior to joining HRW, Rhiannon explored the space between people and technology as a Research Psychologist, before moving into market research where she co-founded her previous company's Behavioural Science Team. When not geeking-out about behaviour, Rhiannon is often found volunteering with young people, particularly through Centrepoint, the UK’s leading youth-homelessness charity.
Rifah joined HRW in 2022 after graduating from Duke University with a major in Neuroscience and a minor in Chemistry. She has always been fascinated by human cognition and deciphering how and why people make the decisions they do. She is primarily interested in better understanding the healthcare landscape through researching patient-provider perspectives, fueling her career in healthcare market research. She aims to broaden her worldview and approach healthcare through different lenses to prioritize and respect patient needs. In her free time, Rifah loves to travel, read, go on long walks, and make jewellery.
Robyn joined HRW in 2011 after completing a Masters in Evidence-Based Research at Oxford University. With previous degrees in Psychology and Linguistics, market research was the perfect career to bring all of her interests together. Robyn is experienced in a wide range of therapy areas and consumer health categories, and thrives on developing long-term strategic partnerships with her clients, with a strong focus on integrated insights to ensure the research ‘lives on’ within the clients’ business. Outside of work, good food, great wine, and travel are Robyn’s favourite things, preferably combined!
Rory has a scientific background, from studying Biological Sciences at the University of Exeter. Following graduation, he moved to Brighton to work for Mindlab, a quantitative market research agency that specialises in understanding the unconscious drivers behind consumer behaviour. Rory has now started at HRW London as a Research Executive and hopes to bring his scientific perspective and interest in understanding human behaviour to the role. Outside of work, Rory writes and plays songs, as well as playing guitar in an instrumental rock band.
Intrigued by the intersection of human behaviour and decision-making, Saket graduated with an MSc (distinction) in Behavioural Science from the London School of Economics and Political Science. His fascination for human behaviour and health is evident in his dissertation, which focused on applying linguistic analysis to differentiate linguistic markers unique to suicide ideation. Skilled at behavioural diagnosis, research design, and quantitative research, Saket has applied behaviour science principles to solve complex behavioural challenges. In his spare time, Saket likes to visit chess parks across London, strum the ukulele, and enjoy game nights with his friends.
Sara graduated in 2020 from Kingston University with a bachelor’s degree in Pharmacology. During her time at university, she interned at a global pharmaceutical market research agency. Upon graduation Sara worked as a research executive at a boutique market research agency with a focus on interventional cardiology, medical devices, and medical technology. Sara is particularly interested in pharmacogenomics and the innovation of personalised medicine as well as cosmetic and aesthetic medicine. Outside of work Sara enjoys travelling, discovering cute brunch spots in London and attending spin classes.
Shaleen joined HRW in December 2021 as a HR Generalist, and brings over 20 years’ of HR experience having previously worked within organisations including global technology, automotive and education. She is currently an associate member of the CIPD (the professional body for HR and people development), is extremely passionate about employee experience, and is excited to have the opportunity to make a real difference and be part of the HRW team. Shaleen enjoys spending her free time with her 2 children, eating out with family and friends, walks with her dog and practicing a new found interest in meditation.
Sidak graduated from UCL having studied MSci Applied Medical Sciences. Throughout his degree, he covered a broad range of medical fields including neurology, oncology, and autoimmunity. He has always been more focused on the research aspect of life sciences, whether it be in the laboratory or conducting literature reviews, and wanted to expand his experience in the commercial side of the field, which is one of the main reasons he joined HRW. Outside of work, Sidak enjoys going to the gym, being active (whether it be sports or walking), watching anime, playing video games, and trying out new cuisines.
Sophie joined HRW in 2016 after receiving a Masters in Biochemistry from Oxford University, specialising in Immunology and Virology. Joining HRW allowed her to explore her interests in healthcare beyond just the molecular level, and she has particularly enjoyed working on some hard-hitting projects talking to late stage cancer patients across Europe. Outside of the office, Sophie plays three instruments; enjoys baking; and takes long walks in the countryside (although she doesn't enjoy them quite so much when it rains!).
Sophie joined HRW as HR Administrator in February 2023 after completing her degree in Psychology. With Sophie’s passion for people and the operational side of businesses, along with her keen interest in healthcare and research practices, she is the perfect fit for HRW and we can’t wait to watch her skills develop further. Outside of work, Sophie enjoys spending quality time with her family and friends, learning about exercise and nutrition, and is currently enjoying the trials and tribulations of renovating her first home.
Sophie joined the HRW Wallingford office in August 2022 and comes with over 8 years’ experience in admin and customer service. She has recently developed a passion in healthcare and market research and is excited to showcase her knowledge and expertise as a member of HRW’S Central Admin team. In her spare time, she loves spending time with her children, visiting family and planning her next trip abroad.
In 2019, Sue joined HRW as a Global Director with a focus on ensuring HRW continue to delight our clients with high quality innovative research and strong partnerships. In addition to her broad research experience across a range of therapy areas and research approaches, Sue has a particular passion for facilitating client workshops and delving deeper into uncovering emotional insights around HCP and patient behaviour. Sue’s other passion is research in Emerging Markets and in particular the APAC region, having spent 2 years living in India and working in a research agency in Mumbai. As a graduate, Sue’s degree in Geography and Psychology led her naturally into a career in market research and she has never looked back! Her background spans both agency and industry-side, all within the healthcare arena. Out of work Sue loves active travel to ‘off the beaten track’ destinations with her family and is constantly researching her next adventure. She also enjoys running, skiing and making her own jewellery
Human decision-making is something which Tony finds fascinating, and he is amazed by how insights from behavioural science can make significant impacts on people's outcomes. Tony joined the Shift team, HRW's in-house behavioural science unit, in early 2022 after working for an applied behavioural science consultancy in Australia where he managed and supported projects in the healthcare, government, FMCG, finance and technology industries. Prior to this, he obtained a MSc (Distinction) in Behavioural Economics from the University of Nottingham, which is where his interest in behavioural science really solidified. In his free time, Tony enjoys watching football, going swimming, and discovering new restaurants.
Tony graduated with a Bachelor of Science in computing and joined the MMR family in 2017, specialising in software development. He absolutely loves coding (perhaps a bit too much) when working alongside the HRW Data Science team, with most of his time being spent architecting solutions, leading, and growing the development team. Tony is a keen a mountain biker, and has never lived in 1 country for longer than 8 years.
Victoria joined the HRW Manhattan team in 2019, bringing with her five years of healthcare market research experience, primarily in qualitative research. Her passion to understand how social structures and language shape behaviour and interactions, led her to complete a BA in Cultural and Linguistic Anthropology. She uses these skills and knowledge to design methodologies that best provide meaningful and actionable insights gleaned from a real-world experience. Within healthcare market research, she particularly enjoys working on communications testing and patient journey studies, and has gained an interest in using digital and social media to explore how people experience and engage with brands and companies in the 21st century. Outside of work, Victoria enjoys travelling, rock climbing and consuming pop culture, and is currently attempting to read through a list of non-fiction books by female authors.
Victoria has over 20 years’ experience in the industry spanning both agency and industry-side. She has worked on a wide range projects and therapy areas, but her career in the industry began in large, complex, multi-country disease and tracking studies- so she quickly learned the need to distil large amounts of information into sharp, key insights. Over the subsequent years, Victoria gained her more rounded experience across a wide array of qualitative studies. Victoria’s particular focus is in maximising the value offered to her clients. Having been a client herself in both, UK and Global roles, Victoria is all too aware of the need to push the research as far as possible, optimise engagement with internal stakeholders and provide truly actionable solutions for the business. Outside of work, Victoria enjoys travelling, good food and testing out her green fingers in her garden.
Vincent has an Integrated Master's degree from the University of Glasgow. In his placement year at Redx Oncology, he worked as an in vitro pharmacologist conducting his research in melanoma. A true man of science, he also has a background in cardiovascular pharmacology and neurodegenerative diseases. Before joining HRW in 2017, Vincent also worked in medical device market research for a year. Having proven himself to be a meticulous project manager and analyst, he has since worked in an MR capacity on a number of therapy areas including oncology, asthma and rare diseases, and he is a member of HRW's oncology team, OR:BIT. Vincent enjoys travelling to new countries and learning languages- as well as taking part in more extreme activities such as skydiving.
Zhilan began her higher education studies at Boston University where she completed her undergraduate degree majoring in Biology with a major in Japanese Language and Culture, she then went on to complete her master’s degree in public health with a focus on epidemiology at New York University. Zhilan has a strong interest in life sciences and health-related industries, she also enjoys drawing, scuba diving, figure skating, and rollercoasters. At the weekend, you can easily spot Zhilan either at the cinema or dining out with friends.
Whether you’re a graduate looking for the right career for you, or an established researcher seeking a new, exciting team, we’re always looking for people to add to our culture and growing business.
Learn more about our current vacancies below:
© Copyright HRW 2023
Designed in the UK by Yellowball.