We don’t just tell patient stories. We translate moments of truth into actionable insight to optimise strategic thinking and help deliver patient-centric brand success.
HRW Patient Research
With the rise in patient-centricity in communications, prescribing influence and medication adherence, patient insights can have a significant impact brand strategy.
When it’s done well, patient research doesn’t have to be challenging, time-consuming or superficial.
By combining a bespoke recruitment approach, with evidence-based qualitative and quantitative methodologies grounded in Behavioural Science, we can help access the heart of the patient experience.
This enables our clients to challenge the status quo and improve business strategic understanding, and:
• Influence prescribing patterns and healthcare decision-making
• Increase medication compliance and adherence
• Optimise patient trust and adherence
• Improve all touchpoints of a patients’ healthcare experience
The true value of patient-centricity can be difficult to quantify without a scientific methodology. It’s why we:
Use approaches that allow our clients to walk in their patients’ shoes and clearly hear the voice of the patient.
Enhance understanding of different segments of patient personas, the behaviours that underpin them and how to communicate better with them.
Have proven techniques for recruiting a robust sample of the right patients in the right time frame .
Present our data to support confident business decisions based on concrete recommendations underpinned by behavioural science.
Kirsty heads up our HRW Spotlight team, which focus on how HRW can most effectively communicate patient research insights. Kirsty has significant experience as well as a passion for patient research, which speaks to her dedication to accessing the reality of the lived patient experience and how to encourage pharma to see the benefits of this perspective through integration of the patient voice into strategic thinking. Kirsty has patient experience in a multitude of therapy areas, including oncology, rare diseases and neurology.
“As a seasoned moderator, Liz considers patient research one of the great privileges of her career, to have been trusted with the most intimate details of life-altering (and sometimes life-ending) diagnoses. Delivering clear & powerful patient insights is critical to help client teams build genuine empathy for the patients, who will be on the receiving end of their communications and therapies, and who will sense if a manufacturer truly understands their needs. Liz has a passion for creating immersive deliverables, taking insights off the page to help clients truly connect with the patient voice in a meaningful way to impact strategy. Liz has interviewed & told the stories of hundreds of patients across therapy areas, including oncology, endocrinology, auto-immune, and rare disease
Having studied and worked in the behavioural sciences since 2004, Rhiannon’s wide-ranging experience includes an MSc in Social Cognition from UCL, a discipline forming the foundations of behavioural economics. This compliments her undergraduate degree in Psychology and Sociology, as does her training in NLP (Neuro Linguistic Programming). Basically, if it offers insights into behaviour, she's interested! Similarly fascinated by health and biological sciences, she could hardly believe her stars when she had the opportunity to join HRW’s behavioural science team HRW Shift in late 2019. Prior to joining HRW, Rhiannon explored the space between people and technology as a Research Psychologist, before moving into market research where she co-founded her previous company's Behavioural Science Team.
Nicola is a quantitative expert who specialises in advanced analytics at HRW; she loves to get beneath the surface of data to deliver real insight to our clients and is deeply immersed in the development of new methodologies that better explain and measure human behaviour. Further areas of specialism include device testing, patient research and patient adherence. In particular, Nicola believes strongly in the value of integrated qualitative and quantitative approaches.
n joined HRW’s Manhattan office in the summer of 2019. She previously received a master’s degree in International Relations and Economics, and worked in International Education, where she managed and conducted all qualitative research on the experience of international students in the US. It was this research experience, combined with using the findings to determine the best next steps to improve the students’ experiences, that helped Jen find market research. She has forever been passionate about understanding the experiences of others, which fuelled her bachelor’s studies in French, Mandarin Chinese, and Linguistics.
Oliver joined HRW after a decade working in customer insights and behavioural science, and an MSc in Health Behaviour Change from UCL. Having worked on customer-centric research with clients across healthcare, higher education, government and health-focused charities, Oliver is fascinated by how unique and diverse consumer, customer and patient lives are. He is an expert at understanding what drives behaviour, where patient/physician perceptions are mismatched and the best moments to influence behaviour.
As the head of our Field team, Caitlin is a crucial member of Patient Panorama. Caitlin plays a key role in relation to successful recruitment of patients, which is often challenging and requires careful planning and innovative ideas to ensure our teams can make realistic recommendations to our clients and deliver on them. Caitlin has experience recruiting a wide range of patients, including those living with rare diseases.
Nina has a strong interest for patient research. She considers the patient voice an important and integral part of healthcare research, emphasising the need to look at the holistic picture by understanding and gaining the perspective of both physicians and patients. Nina has patient experience in several therapy areas, such as neuroscience, sleep disorders, infectious diseases, and rare diseases.
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