Expertise
We don’t just tell patient stories. We translate moments of truth into actionable insight to optimise strategic thinking and help deliver patient-centric brand success.
HRW Patient Research
With the rise in patient-centricity in communications, prescribing influence and medication adherence, patient insights can have a significant impact brand strategy.
When it’s done well, patient research doesn’t have to be challenging, time-consuming or superficial.
By combining a bespoke recruitment approach, with evidence-based qualitative and quantitative methodologies grounded in Behavioural Science, we can help access the heart of the patient experience.
This enables our clients to challenge the status quo and improve business strategic understanding, and:
• Influence prescribing patterns and healthcare decision-making • Increase medication compliance and adherence • Optimise patient trust and adherence • Improve all touchpoints of a patients’ healthcare experience
The true value of patient-centricity can be difficult to quantify without a scientific methodology. It’s why we:
Use approaches that allow our clients to walk in their patients’ shoes and clearly hear the voice of the patient.
Enhance understanding of different segments of patient personas, the behaviours that underpin them and how to communicate better with them.
Have proven techniques for recruiting a robust sample of the right patients in the right time frame .
Present our data to support confident business decisions based on concrete recommendations underpinned by behavioural science.
Elinor Day
Kirsty Page
Patients have always been at the heart of what matters in healthcare. With substantial developments and innovations that are rapidly changing the role that patients, and more so ‘people’, have in managing, influencing, and controlling their own healthcare decisions, I passionately believe that it is increasingly vital for big pharma to ensure they are listening to the voice of their patients to help mould and sculpt the future healthcare dynamic. It is easy to see the gaps between the current landscape and a not-too-distant reality where personalised medicine and at-home monitoring and testing are the norm, or the already present reality of a wealth of data available to patients whether that be from online medical papers or social media that are influencing their medical decisions, just look at COVID-19 vaccine uptake within different populations! Having conducted patient research across a multitude of therapy areas in the last decade and particularly within rare disease areas the importance of pharma to look to bridge the gaps between where we are now and future by keeping patients’ voices, needs and behaviours at the core of their strategic plans will be essential for the success of their brands.
Kirsty heads up our HRW Spotlight team, which focus on how HRW can most effectively communicate patient research insights. Kirsty has significant experience as well as a passion for patient research, which speaks to her dedication to accessing the reality of the lived patient experience and how to encourage pharma to see the benefits of this perspective through integration of the patient voice into strategic thinking. Kirsty has patient experience in a multitude of therapy areas, including oncology, rare diseases, rare diseases and neurology.
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