Kirsty heads up our HRW Spotlight team, which focus on how HRW can most effectively communicate patient research insights. Kirsty has significant experience as well as a passion for patient research, which speaks to her dedication to accessing the reality of the lived patient experience and how to encourage pharma to see the benefits of this perspective through integration of the patient voice into strategic thinking. Kirsty has patient experience in a multitude of therapy areas, including oncology, rare diseases and neurology.

“As a seasoned moderator, Liz considers patient research one of the great privileges of her career, to have been trusted with the most intimate details of life-altering (and sometimes life-ending) diagnoses. Delivering clear & powerful patient insights is critical to help client teams build genuine empathy for the patients, who will be on the receiving end of their communications and therapies, and who will sense if a manufacturer truly understands their needs. Liz has a passion for creating immersive deliverables, taking insights off the page to help clients truly connect with the patient voice in a meaningful way to impact strategy. Liz has interviewed & told the stories of hundreds of patients across therapy areas, including oncology, endocrinology, auto-immune, and rare disease

Having studied and worked in the behavioural sciences since 2004, Rhiannon’s wide-ranging experience includes an MSc in Social Cognition from UCL, a discipline forming the foundations of behavioural economics. This compliments her undergraduate degree in Psychology and Sociology, as does her training in NLP (Neuro Linguistic Programming). Basically, if it offers insights into behaviour, she's interested! Similarly fascinated by health and biological sciences, she could hardly believe her stars when she had the opportunity to join HRW’s behavioural science team HRW Shift in late 2019. Prior to joining HRW, Rhiannon explored the space between people and technology as a Research Psychologist, before moving into market research where she co-founded her previous company's Behavioural Science Team.

Nicola is a quantitative expert who specialises in advanced analytics at HRW; she loves to get beneath the surface of data to deliver real insight to our clients and is deeply immersed in the development of new methodologies that better explain and measure human behaviour. Further areas of specialism include device testing, patient research and patient adherence. In particular, Nicola believes strongly in the value of integrated qualitative and quantitative approaches.

n joined HRW’s Manhattan office in the summer of 2019. She previously received a master’s degree in International Relations and Economics, and worked in International Education, where she managed and conducted all qualitative research on the experience of international students in the US. It was this research experience, combined with using the findings to determine the best next steps to improve the students’ experiences, that helped Jen find market research. She has forever been passionate about understanding the experiences of others, which fuelled her bachelor’s studies in French, Mandarin Chinese, and Linguistics.

Oliver joined HRW after a decade working in customer insights and behavioural science, and an MSc in Health Behaviour Change from UCL. Having worked on customer-centric research with clients across healthcare, higher education, government and health-focused charities, Oliver is fascinated by how unique and diverse consumer, customer and patient lives are. He is an expert at understanding what drives behaviour, where patient/physician perceptions are mismatched and the best moments to influence behaviour.

As the head of our Field team, Caitlin is a crucial member of Patient Panorama. Caitlin plays a key role in relation to successful recruitment of patients, which is often challenging and requires careful planning and innovative ideas to ensure our teams can make realistic recommendations to our clients and deliver on them. Caitlin has experience recruiting a wide range of patients, including those living with rare diseases.

Nina has a strong interest for patient research. She considers the patient voice an important and integral part of healthcare research, emphasising the need to look at the holistic picture by understanding and gaining the perspective of both physicians and patients. Nina has patient experience in several therapy areas, such as neuroscience, sleep disorders, infectious diseases, and rare diseases.

Alex is a strong believer in the value of the patient perspective in the work that we do and takes seriously the responsibility of representing patients’ stories and experiences with respect and authenticity. She finds the dynamic between patients and HCPs to be fascinating and full of insightful clues about beliefs and behaviour that are critical to building strong pharma brands. For Alex, this work is highly rewarding, she considers it a real privilege to play a small role in bringing life-changing therapies to patients who need them, and she is grateful to have a passionate group of like-minded researchers in Patient Panorama!

Joe has a strong passion for ensuring that the patient voice is heard within healthcare market research. From helping to design research that is truly patient-centric, allowing patients to feel comfortable and empowered to share about their true realities, to providing interactive, immersive deliverables for clients to bring to light the patient experience in a way that lives long in the memory, he is committed to ensuring patient research is front and centre.

Melissa’s passion for patient research stems from her experience conducting research in the rare disease space – and having the amazing opportunity to connect and reconnect with patients over the years as they’ve participated in research throughout their journeys. She believes the patient voice is a crucial part of decision-making and loves bringing patient stories to life for her clients, especially through creative and innovative deliverables.

As a member of our field team, Blaine has several years’ experience recruiting patients including late-stage patients and rare diseases. Blaine has worked with recruiters and vendors to execute patient research utilising different methodologies to ensure we can achieve our insights while making sure our patients have the best possible experience participating in our studies. Blaine is also a member of our Field Team’s new supplier team, where she seeks to continue building our network of patient partners to further strengthen our capabilities within patient research.

Alyse has a special interest in patient research and is passionate about providing patients with a platform to share their story openly in a comfortable environment. Through listening to these conversations, she appreciates how valuable a patient's experience is within research to bring about powerful insights and patient-centred solutions. Alyse looks forward to continuing to produce engaging deliverables that uphold the richness of the patient perspective.

Darren has been working on patient research at HRW for nearly a decade. Over that time, he has gained great experience across the full breadth of patient research HRW conducts. He utilizes this knowledge to bring open minded and practical perspective to the patient panorama team. Being on HRW’s innovation team also allows him to monitor the latest technological developments and assess how they can be used to improve recruitment success as well as the patient experience.