Since 2001, we have been on a quest for deeper insights through the identification and application of the most innovative market research techniques, tools, and methodologies, to better equip us to answer our clients’ business questions.
But how do you decide what kind of market research you need to truly unearth fresh insight for your objectives? How can you anticipate your blind spots? And in a world of glittering new promises, how can you tell a gimmick from a meaningful evolution in research techniques?
As HRW’s dedicated Innovation Team, we apply our innovative thinking to determine, evaluate, and validate the most powerful, visionary, and cutting-edge market research solutions for our clients’ needs. We achieve this through committed investment and self-funded studies, and continuous assessment and scoping of the ever-changing market research landscape- in healthcare and beyond.
Making research more realistic by using different approaches to mimic real-life environments.
We’ve run a self-funded study looking comparatively at different stimulus formats such as virtual reality and augmented reality vs the traditional and how they impact responses and engagement. We have also been pioneers in the healthcare market research industry in using the metaverse as a research tool.
Measuring unspoken reactions or more implicit/beneath the surface insights.
We apply techniques like our ‘fast association test’ that removes the opportunity for respondents to over-rationalise their thoughts. Or we use neuro-metric approaches that can help access subconscious ‘gut reactions’.
Capturing real-life behaviour and social dimensions.
We’ll explore the value of innovative technologies or platforms such as passive sensors, wearable technologies, social media tracing, or more in-the-moment approaches for gathering data.
Leveraging peer perspectives.
We’ve pioneered ways of encompassing the ecosystem and removing moderator bias through creative social interview formats. These help you go deeper into experiences and uncover ‘unknown unknowns’ not available through a more traditional approach.
Katy Irving
Jess Woodhead
Darren Vircavs
Fatima Dos Santos
Lucy Saunders (nee Wates)
John Friberg
Jason Yuen
As a founding member of our in-house team of behavioural change experts, HRW Shift, Katy is passionate about pulling validated frameworks from different disciplines to deliver reliable, scientifically-sound, strategic insight for our clients. From her specialism in applied Behavioural Economics to digital technology, she pursues the best ways to really ‘access reality’ through collaboration, reading, and attending and presenting at conferences; winning several Best of Business Intelligence (BOBI), EphMRA, and Intellus Worldwide awards in the process. When not in our lovely London office or supporting our Marketing and Innovation Teams, she enjoys distance running (six marathons and counting), learning Spanish, and travelling to wine regions with her oenophile husband.
Jess joined HRW in 2012 after completing her degree in Biomedical Sciences with a specialism in Reproductive Biology. Entering the world of healthcare market research has allowed her to combine her interest in understanding people and what they do; and her desire for learning new things everyday. She loves to work in a variety of therapy areas and is particularly interested in dermatology, women's health, vaccines and device testing. She really enjoys seeking innovative methodologies and tools to explore the "whys" behind the "what", and unearthing strategic direction to answer her client's business objectives. Outside of work Jess spends her time day dreaming and planning her next travel adventure, singing in a local choir, and researching new restaurants to try and musicals to see in London.
Darren joined Healthcare Research Worldwide in August 2016, after completing a BA degree in Media Culture and Production at Southampton University. With a particularly keen interest in digital media and innovation, Darren is a keen ambassador for trying out new technologies and applications, especially when those are combined with a particularly hard-to-reach respondents or complex methodologies. Being part of the Field Team, Darren thrives on building productive relationships with our suppliers and delivering high quality fieldwork on logistically challenging projects. Outside of work, Darren enjoys kayaking and camping at music festivals. More recently he has expressed a love for cooking.
With a degree in Tourism Administration and a master’s degree in Corporate Communications and Protocol, Fatima landed in Market Research in 2013 when she moved to London. Her excellent project management skills, open minded and positive attitude has led her way within field and operations. She loves the challenges and is always ready for more. She joined HRW in July 2020 bringing her expertise and network in patient recruitment. Outside of work, she loves spending time dancing with her little girl, long walks in the park admiring the nature and feeding birds and squirrels, cooking and wine tasting!
Lucy has an academic background in Biology and clinical Nutrition. She has always been curious and fascinated by different health conditions, so healthcare market research is an excellent opportunity to learn about different therapy areas, whilst applying her healthcare knowledge. With over 6 years’ experience in the industry, she is known for her meticulousness and high attention to detail. Lucy is passionate about optimal client service and this forms a central part of her role. Outside of work, Lucy enjoys learning new things (such as cooking or learning new languages), and is a devoted patient advocate for migraine sufferers.
John joined HRW in 2016 and is currently based in NYC after spending time in both UK HRW offices. His career in healthcare research began with an academic post at Rutgers’ Centre for State Health Policy researching the implications of city planning on children's health and dynamics of critical care facility use by New Jersey's Hispanic and Latino population. Upon graduating with a degree in Economics from Oberlin College in 2010, John moved into the healthcare market research world where he has been active since. He strongly believes that any objective can be met with an appropriate and well-crafted research design- an ethos he has honed through his work with the HRW Innovation Team. John also loves to make and consume art and values the network of relationships that this can afford with people from all walks of life.
Jason read the BA in Experimental Psychology at the University of Oxford, UK, where his core research project focussed on the role of associative learning in obsessive-compulsive disorder, as well as the linguistic differences between English-Speakers in the UK and bilinguals in Hong Kong. After graduating, he worked in his home city of Hong Kong as a Senior Consultant in executive search, recruiting professionals in the investment management and alternative investments industries. He then uprooted to the United States in early 2019 and joined HRW Manhattan that summer. He is a passionate Liverpool FC supporter, an avid concert-goer, and a comic book geek.
Blogs, News, and Insights
The Heart and Soul of the Digital User Experience (UX)
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HRW Internal Innovation Challenge
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Why Neuromarketing Techniques Can’t Tell Us If You’d Rather Have Pepsi Or Coke
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A look back at the USC Center for Body Computing – 2021
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Artificial Intelligence in Market Research
A few years have passed since we first started hearing of Artificial Intelligence in market research, and how this new t...
Politics, Prevention, and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
The Twitter conversation surrounding vaccines has evolved over the course of the COVID-19 pandemic. When comparing US an...
AI in MR: Where Are We Now, and Where Are We Going?
A few years have passed since we first started hearing about AI, machine learning, and the ways in which it was poised t...
Google Trends – Public Vs. Private Spaces
Social media listening can often be a solution for understanding ‘the voice of the patient’, however it is also subj...
Navigating Minefields of the Implicit
Although often touted in market research, methodologies designed to elicit ‘implicit’ or unspoken responses (like im...
Agile Research
“Agile” has become somewhat of a buzzword, but often, it’s used in various contexts and with different interpretat...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
EphMRA Newsletter December 2018 – Technology Demystified
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BHBIA Journal September 2017 – Failing to Succeed
Research Magazine December 2014 – Through the looking glass
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