Since 2001, we have been on a quest for deeper insights through the identification and application of the most innovative market research techniques, tools, and methodologies, to better equip us to answer our clients’ business questions.
But how do you decide what kind of market research you need to truly unearth fresh insight for your objectives? How can you anticipate your blind spots? And in a world of glittering new promises, how can you tell a gimmick from a meaningful evolution in research techniques?
As HRW’s dedicated Innovation Team, we apply our innovative thinking to determine, evaluate, and validate the most powerful, visionary, and cutting-edge market research solutions for our clients’ needs. We achieve this through committed investment and self-funded studies, and continuous assessment and scoping of the ever-changing market research landscape- in healthcare and beyond.
Making research more realistic by using different approaches to mimic real-life environments.
We’ve run a self-funded study looking comparatively at different stimulus formats such as virtual reality and augmented reality vs the traditional and how they impact responses and engagement. We have also been pioneers in the healthcare market research industry in using the metaverse as a research tool.
Measuring unspoken reactions or more implicit/beneath the surface insights.
We apply techniques like our ‘fast association test’ that removes the opportunity for respondents to over-rationalise their thoughts. Or we use neuro-metric approaches that can help access subconscious ‘gut reactions’.
Capturing real-life behaviour and social dimensions.
We’ll explore the value of innovative technologies or platforms such as passive sensors, wearable technologies, social media tracing, or more in-the-moment approaches for gathering data.
Leveraging peer perspectives.
We’ve pioneered ways of encompassing the ecosystem and removing moderator bias through creative social interview formats. These help you go deeper into experiences and uncover ‘unknown unknowns’ not available through a more traditional approach.
Fatima Dos Santos
Katy’s passion is testing new technologies and assessing them critically to see whether they add value. Since 2009, she’s worked on several award-winning pilots including Google glass, wearables, virtual, and augmented reality, and passive measurement technology.
Jess has been part of HRW’s Innovation team for a number of years and is particularly passionate about utilising her knowledge of the MR space and curiosity for seeking out interesting and valuable methodologies to ensure HRW stays ahead of the curve. She led HRW’s self-funded study looking at stimulus impact and the value of virtual reality in MR; presenting this topic at the BHBIA, EphMRA and Intellus conferences and is also a proud owner of a BOBI award for “Most Innovative Approach”. She loves the challenge of thinking about what innovations may suit the pharmaceutical MR space and how we can use these to deliver greater strategic insight for our clients.
Darren joined HRW as a trainee field controller with a background in media production. Throughout his time at HRW, he has naturally been drawn to new digital solutions that make our way of working more efficient and also help HRW achieve better insights for research purposes. Being part of our innovation supplier stream is now an integral part of his role, and one of his key passions is looking to the horizon for new technologies.
Fatima, having worn many different hats throughout her professional life, is a Senior member of the field team with over 8 years’ experience in Market Research. Her passion lies in putting all the pieces of a puzzle together, and always being on the lookout for better ways and innovative resources that can make an impact on the deliverables of a project.
Lucy has an academic background in Biology and clinical nutrition and is a highly valued member of the Innovation team. She continuously supports the competitive intelligence workstream with her constant curiosity and skills for seeking out interesting competitor methodologies.
John is our Associate Vice President in HRW’s US offices. He studied Economics and International Relations at Oberlin College, and since graduating has worked in market research gaining experience with a wide variety of approaches across qualitative and quantitative design. John currently leads our Innovative Suppliers Workstream, a bridge between HRW and our partners in the industry, put in place to foster collaboration and creative research design that pushes our offerings to grow alongside the evolving needs of our clients.
Jason’s experience with innovation largely pertains to the growing insertion of Qualtrics within our quantitative projects. He believes that leveraging the platforms versatility when programming surveys allows us to keep our projects agile, and change things in a moment’s notice, to keep up with the different learnings we receive. His next mission is to do something similar with our data analysis and cross-tabulation phases, to ensure more efficient turnaround times.
Blogs, News, and Insights
The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at Pe...
HRW Internal Innovation Challenge
We’re incredibly proud of our ethos of innovation at HRW, and every year, we launch our internal Innovation Challeng...
Why Neuromarketing Techniques Can’t Tell Us If You’d Rather Have Pepsi Or Coke
An array of techniques have cropped up in recent years, with the purpose of interpreting signals that our body gives to ...
A look back at the USC Center for Body Computing – 2021
This year I was lucky enough to attend, albeit digitally, the 15th Annual USC Body Computing Conference. Traditionally h...
Artificial Intelligence in Market Research
A few years have passed since we first started hearing of Artificial Intelligence in market research, and how this new t...
AI in MR: Where Are We Now, and Where Are We Going?
A few years have passed since we first started hearing about AI, machine learning, and the ways in which it was poised t...
Google Trends – Public Vs. Private Spaces
Social media listening can often be a solution for understanding ‘the voice of the patient’, however it is also subj...
Navigating Minefields of the Implicit
Although often touted in market research, methodologies designed to elicit ‘implicit’ or unspoken responses (like im...
“Agile” has become somewhat of a buzzword, but often, it’s used in various contexts and with different interpretat...
Qualie – Quantitative Conversations
For many, quantitative and qualitative methods are distinctly different. But what if we could bring the two together in ...
EphMRA Newsletter December 2018 – Technology Demystified
BHBIA Journal September 2017 – Failing to Succeed
Research Magazine December 2014 – Through the looking glass
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