Get actionable answers to your business questions that require precise measurement. To give you a truly holistic understanding of your customers, we apply bespoke quantitative methodologies that fuse data science with behavioural science. The result? Robust and nuanced results that go beyond the numbers.
When it comes to gaining robust, meaningful data sets and delivering impactful quantiative insights, we offer a cross-disciplinary approach to illuminate your challenges and guide next steps.
Whether it’s tracking, segmentation, demand forecasting, concept testing, product profile evaluation, or communications research, we work with you to deliver the right approach to give the clear answers needed.
By integrating data Science and behavioural science into our quantitative methodologies, we can amplify the accuracy and depth of your insight into the underlying drivers of unconscious behaviour.
This means we can strip away the ‘blind spots’ and capture the broader view you need for your rigorous and confident decision-making.
We help you understand the ‘variables affecting the variables’ in scenarios like these, where you need to:
• Predict accurate uptake of a potential new product
• Track your brand’s performance versus your competitors’
• Subdivide your customer base to optimise your targeting strategy
• Test and refine your communications to create maximum impact
Blogs, News, and Insights
A Patient Segmentation: A Slightly Alternative Methodology
Providing our clients with robust and actionable segmentations forms the cornerstone of HRW: after all, our sister compa...
Competitive Fast Association Test: Slow—slow—quick-quick—slow
As any good dancer knows, the rhythm of a dance is critical to its performance. In the quickstep, the slow-slow-quick-qu...
Measuring ideas that ‘stick’
We’re told that “all advertising is good advertising”, but common sense tells us that this just isn’t tru...
Tracking Ahead of Expectations – HRW’s Approach to ATU Tracking
ATU tracking research can be one of the most powerful sources of insights – identifying trends early that enable marke...
Infographic: Our Segmentation Philosophy
EphMRA News December 2019: The HRW Segmentation Process
BHBIA Journal September 2011 – Small is beautiful
Our client had challenges with their established product and they wanted to refresh their segmentation to better understand their target customers. We conducted an upfront Fathom (Behavioural Science) Review of previous research to identify the key behavioural biases at play, in order to input these into the quantitative phase of the segmentation.
The Shift, Data Science and research team worked collaboratively to develop a questionnaire with distinct questions to address each behavioural bias in a robust quantitative profiling stage, with follow-up qualitative interviews to add colour to the personas. HRW Shift played a key role in developing the segment personas.
Following a global segmentation, our client wanted direction on how to optimise their device to create the most desirable and commercially viable product. They wanted a key focus on how to create a differentiated offering compared to current and future competitors, going beyond the optimal attribute combination to assess potential product opportunity
Due to the number of attributes requiring assessment, we used an adaptive choice-based-conjoint exercise to assess product trade-offs. We then used our ‘Predict’ methodology to assess demand for fixed product profiles. Combining both approaches allowed us to assess product demand across all possible product variations
Our clients’ product was being developed in a lead indication, but they were also pursuing two secondary indications in a similar area. Research was required to provide a robust assessment of brand potential in both indications, with consideration for a complex future market.
Online survey incorporating our ESET™, Juster Scale, and BWS techniques to assess potential across down-side, base case and upside scenarios. Elegant compartmentalisation of the questionnaire ensured we didn’t overwhelm respondents with too many scenarios.
Our client was preparing to launch a new product in a very crowded and well-satisfied market. They wanted to identify the most impactful creative concept, messages and story that would evoke emotional responses, challenge physician perceptions of the disease, and open their minds to new way of treating it.
Thanks so much for a brilliant presentation of the results. [The Demand study] was very well received, and I’d like to thank you personally. The study has been a big success and it’s a credit to the team that worked on it.
Global Insights Director
Let me write a big congrats for the outputs of this [segmentation] project and the way they were delivered. An analysis and interpretation of customers, with the added value of psychology. This is definitely a best practice example for me.
Insights Manager, Oncology
The team were fluent with the data, allowing them to confidently present findings and answer questions.
Market Insight Director
It is extremely easy to work in a collaborative way with HRW. They answer the business questions in the best possible manner, and in this case using the pulse survey allowed me to get answers in an extremely quick, yet robust fashion.
Senior Oncology Business Insights Lead, Oncology
You know what you are doing. You are good at it, and you always look for ways to help me get the most out of my research. You always go above and beyond.
Senior Market Research Manager, Infectious diseases
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