Expertise
Get actionable answers to your business questions that require precise measurement. To give you a truly holistic understanding of your customers, we apply bespoke quantitative methodologies that fuse data science with behavioural science. The result? Robust and nuanced results that go beyond the numbers.
Quantitative Excellence
When it comes to gaining robust, meaningful data sets and delivering impactful quantiative insights, we offer a cross-disciplinary approach to illuminate your challenges and guide next steps.
Whether it’s tracking, segmentation, demand forecasting, concept testing, product profile evaluation, or communications research, we work with you to deliver the right approach to give the clear answers needed.
By integrating data Science and behavioural science into our quantitative methodologies, we can amplify the accuracy and depth of your insight into the underlying drivers of unconscious behaviour.
This means we can strip away the ‘blind spots’ and capture the broader view you need for your rigorous and confident decision-making.
We help you understand the ‘variables affecting the variables’ in scenarios like these, where you need to:
• Predict accurate uptake of a potential new product • Track your brand’s performance versus your competitors’ • Subdivide your customer base to optimise your targeting strategy • Test and refine your communications to create maximum impact
Market Understanding
Product/Brand Development
Communications Optimisation
Marketing Effectiveness
Blogs, News, and Insights
Episode 36: Tackling Anti-Microbial Resistance (AMR) with Behavioural Science
In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy Koloski, Behavioural ...
Episode 35: Antibiotic Resistance Communications
HCPs can sometimes lack confidence in their ability to diagnose, and prescribe antibiotics as a ‘safe’ option, howev...
Episode 34: Self Nudging
Have you been sticking to your New Year’s resolutions? Many of us would’ve set goals at the start of the year to ...
Episode 31, Part 3: Language and Suicide Ideation
In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s...
Episode 33: Agony Aunt
Ever wonder why people make certain decisions? Still getting to grips with how Behavioural science can impact your busin...
Responsible AI: Harnessing Power, Promoting Safety
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucin...
Leveraging AI to Enhance Market Research
With numerous AI platforms emerging each day claiming to take your research insights to the next level, it can be unclea...
Demystifying AI: From Fundamentals to Impact
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing....
Behavioural Science FAQs
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Bridging the Gap Between Patients and HCPs with Behavioural Science
In the sixth session of our 3rd Annual Celebration of Behavioural Science webinar series, Jeremy Koloski, Senior Behavi...
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
HRW’s use of the Metaverse platform in HCP and Patient Market Research
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign
Getting people to engage in preventative sexual health behaviours (condom use, STI testing) is always a challenge. Last ...
Masterclass Menu
At HRW, we welcome the opportunity to share our industry leading ideas, approaches, and example of their real-life appli...
AI Fundamentals
As we all know, AI has become a buzzword over the past year or so. Despite its omnipresence, you may still feel unclear ...
The Power of Language in Healthcare: Humanities @ Work Conference
“Words matter” – a short yet powerful opening sentence by keynote speaker Anantha Shankar (Senior Vice Chancellor ...
Building Bridges: Fostering a Stronger Culture of DE&I in Market Research
This year, HRW had the privilege of being invited to speak on a panel at the BHBIA Spring Event: Building a Strong DE&am...
Navigating Uncertainty: Addressing the Complexities of Predicting Future Prescribing
The further we look into the future, the less certain we become. Consider the following questions: What will you...
World Parkinson’s Day – Reflecting on the Latest Developments
Key Takeaways from 2023 International Congress for Parkinson's and Movement Disorders Research has shown that different...
Case-studies
Our client had challenges with their established product and they wanted to refresh their segmentation to better understand their target customers. We conducted an upfront Fathom (Behavioural Science) Review of previous research to identify the key behavioural biases at play, in order to input these into the quantitative phase of the segmentation.
The Shift, Data Science and research team worked collaboratively to develop a questionnaire with distinct questions to address each behavioural bias in a robust quantitative profiling stage, with follow-up qualitative interviews to add colour to the personas. HRW Shift played a key role in developing the segment personas.
Following a global segmentation, our client wanted direction on how to optimise their device to create the most desirable and commercially viable product. They wanted a key focus on how to create a differentiated offering compared to current and future competitors, going beyond the optimal attribute combination to assess potential product opportunity
Due to the number of attributes requiring assessment, we used an adaptive choice-based-conjoint exercise to assess product trade-offs. We then used our ‘Predict’ methodology to assess demand for fixed product profiles. Combining both approaches allowed us to assess product demand across all possible product variations
Our clients’ product was being developed in a lead indication, but they were also pursuing two secondary indications in a similar area. Research was required to provide a robust assessment of brand potential in both indications, with consideration for a complex future market.
Online survey incorporating our ESET™, Juster Scale, and BWS techniques to assess potential across down-side, base case and upside scenarios. Elegant compartmentalisation of the questionnaire ensured we didn’t overwhelm respondents with too many scenarios.
Our client was preparing to launch a new product in a very crowded and well-satisfied market. They wanted to identify the most impactful creative concept, messages and story that would evoke emotional responses, challenge physician perceptions of the disease, and open their minds to new way of treating it.
Thanks so much for a brilliant presentation of the results. [The Demand study] was very well received, and I’d like to thank you personally. The study has been a big success and it’s a credit to the team that worked on it.
Global Insights Director
Let me write a big congrats for the outputs of this [segmentation] project and the way they were delivered. An analysis and interpretation of customers, with the added value of psychology. This is definitely a best practice example for me.
Insights Manager, Oncology
The team were fluent with the data, allowing them to confidently present findings and answer questions.
Market Insight Director
It is extremely easy to work in a collaborative way with HRW. They answer the business questions in the best possible manner, and in this case using the pulse survey allowed me to get answers in an extremely quick, yet robust fashion.
Senior Oncology Business Insights Lead, Oncology
You know what you are doing. You are good at it, and you always look for ways to help me get the most out of my research. You always go above and beyond.
Senior Market Research Manager, Infectious diseases
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