We help to formulate more successful customer-centric brand strategies with the application of innovative and proprietary qualitative research methodologies, overlaid by behavioural science, and integrated with quantitative approaches to support your business needs across the brand life cycle
We understand that finding out ‘what’ is happening is only truly valuable if we also know ‘why’. At every step of the research process, we seek to go further. We provide you with the answers to the ‘so what?’ by understanding your entire ecosystem through a validated toolbox to deliver fresh, different perspectives.
Via a suite of qualitative techniques, combination behavioural science expertise in behaviour change; and seamless integration with quantitative approaches, we deliver you more evidence-based and action-focused strategies.
The result? Data that is not only valuable for bigger picture decision-making, but also immediately applicable for communications and marketing teams.
• Deeply explore the market landscape for an asset or brand
• Access the emotional experience and journeys of HCPs and patients and understand what that means for your brand
• Identify customer and patient personas and bring them to life
• Get closer to the true triggers and barriers of decision making
• Develop engaging and resonant communications campaigns which truly ‘stick’ with your audience
• Formulate tangible strategies for shifting and changing behaviours
Blogs, News, and Insights
My Platform is my Legacy: The Power of Social Media Listening for Accessing Patient Reality
Social media. It’s becoming an integral component of our social lives: whether we’re stalking old schoolmates, stayi...
Fraudulent Responses in AI: How We Protect Your Research from AI and Bot-Generated Responses
2023 will be remembered as the year when generative artificial intelligence (AI) first stepped out of science fiction in...
Breaking Through Simple Appeal with Sticky Metrics and AI
As a researcher, you’ll probably be familiar with the halo effect, a cognitive bias whereby positive impressions of a ...
Generative AI in Healthcare Market Research
Among the many use cases proposed at conferences and in articles by industry personnel over the past year, one such idea...
Through the Eyes of a Clinical Trial Patient
At every clinical conference, investigators and the pharmaceutical industry are consistent about recognizing the importa...
EphMRA News December 2019: The HRW Segmentation Process
The client sought to dig-in and understand the daily impact of COPD on patients’ lives via ethnographic research. Our approach included:
Ethnography explored patients emotional, physical and environmental state and impact of disease
Breakout tasks followed to explore the patient experience, common themes and key insights
Explore differentiation for our clients’ newer biologic, and what data can be utilised to stand it apart from key competitors within its class in order to translate intent to use into actual use
HRW Shift Radar materials audit to provide guidance to leverage behavioural nudges in sales materials
Integrated Radar audit outputs revealed how nudges could be utilised in a detail aid
Our client wanted to develop a detailed patient journey for patients across two related disease lifecycles, identifying moments of meaning, pain points and key points of interaction, and areas of difference. In addition, they wanted to build patient typologies, focusing on emotional and clinical aspects for kidney disease patients at different stages of the journey
We incorporated a mixed methodology including IDIs, as well as bringing key HCP stakeholders together in Fusion Groups. For patients, we conducted a mix of IDIs, and duos with our SoulmateTM technique to provide real depth and access to unknown unknowns. HRW Shift provided insight into behavioural biases and opportunities for optimizing the patient experience along the journey.
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