Drawing on behavioural science and real-world healthcare examples, this session explores how brands, messages, and experiences become mentally available when decisions are being made, and why understanding the difference between recognition and recall can transform the way we approach research, communications, and engagement strategies. -Discover why recognition doesn’t always translate into action -Explore how mental availability influences decision-making in healthcare -Learn how to create more effective engagement strategies by understanding what people remember, and when they remember it Want to find out more? To access this on-demand webinar, simply fill out the form below and include the message: ‘Recall vs Recognition: Understanding How Memory Shapes Decisions’. Apply Now!