In an era where we’re constantly surrounded by technology, attention is fragmented, and digital health is evolving rapidly, how do you really connect with customers?
Understanding digital behaviours and creating engaging experiences is no longer optional, it’s essential for healthcare brand success. Our expertise and range of approaches in this space make HRW the partner of choice for clients wanting to engage their audiences effectively in the digital space.
User Experience (UX research)
We work with our clients to develop, progress and optimize digital assets by putting HCPs and patients at the heart of the user experience. We combine a unique mix of healthcare and UX specialisms with in-house digital research and design expertise for tailored project development.
Digital Behaviour mapping
Understanding how people navigate the digital landscape has typically been a challenge, because traditional market research relies on asking questions about which channels they use and which websites they visit, which is subject to recall biases that paint a false picture.
Our approach overcomes these biases with both patients and HCPs by utilizing consent-based passive tracking technology on mobile and desktop to get granular on how they search for information, use apps, or consume information. Taking this approach equips client teams to help optimize digital journeys, improve communication and support more effective media buying.
HRW Eavesdrop (Social Media Listening)
Instead, they blur your intended goal by swamping you with data and leaving you without definitive answers. HRW Eavesdrop offers a solution that cuts through this noise via focused healthcare insights.
We refine the authentic voices of patients, Digital Key Opinion Leaders (DOLs) and doctors for real-world application at any stage across the product development journey. We do more than just ‘listen’. We refine raw social media data into actionable insights with clear business relevance. Leveraging our unique methodologies (powered by AI, linguistic and behavioural science analysis), we provide you with multi-layered perspectives, precisely aligned with your strategic goals.
Blogs, News, and Insights
Epidode 38: Careers in Behavioural Science
Have you ever thought about pursuing a career in Behavioural Science? In our latest podcast, HRW Shift share their jo...
Episode 37: Why Behavioural Science and Quantitative Research Are Perfect Partners
Many recognise how behavioural science enhances qualitative research through guiding interviews and questionnaires to un...
Episode 36: Tackling Anti-Microbial Resistance (AMR) with Behavioural Science
In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy Koloski, Behavioural ...
Episode 35: Antibiotic Resistance Communications
HCPs can sometimes lack confidence in their ability to diagnose, and prescribe antibiotics as a ‘safe’ option, howev...
Episode 34: Self Nudging
Have you been sticking to your New Year’s resolutions? Many of us would’ve set goals at the start of the year to ...
Spark the Synapse: Neuromodulation Innovations Unveiled
Following a series of interviews with Key Opinion Leaders and patients, Catherine Harwood, Senior Director and Abigai...
Behavioural Science FAQs
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Unlocking Behavioural Insights: The Power of Linguistic Analysis in Healthcare
In this session, we delved into the significant role that linguistic analysis plays in understanding patient, caregiver,...
When Behavioural Science Backfires (and What You Can Do To Stop It Happening)
Behavioural science offers quality insights and actionable recommendations when applied correctly, but too often it back...
How Can Behavioural Science Help Us Predict The Future?
A key challenge in research is that we are terrible at predicting what we (and others) will think and do in the future. ...
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
HRW’s use of the Metaverse platform in HCP and Patient Market Research
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign
Getting people to engage in preventative sexual health behaviours (condom use, STI testing) is always a challenge. Last ...
Masterclass Menu
At HRW, we welcome the opportunity to share our industry leading ideas, approaches, and example of their real-life appli...
Facial Coding: Can You Judge a Book By Its Cover?
The idea that you can read someone’s emotions from their facial expressions is very enticing. Whilst facial coding l...
How Your Underwear Can Help your Health
Calling all the ladies, women and girls AND all the men and boys that want to look out for the women in their lives! ...
Six Tips from Two Decades of Oncology Concept Testing
At HRW, we’ve been testing oncology advertising concepts and messages within healthcare professionals for over 20 year...
Navigating the Risks of AI in Market Research
The explosion in AI tools over the last 2 years has brought with it numerous new abilities as well as efficiencies withi...
Sepsis Awareness Day: Together We Can Succeed
September is Sepsis awareness month with Friday 13th September 2024 being World Sepsis Day. Certainly, this year has bee...
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