In an era where we’re constantly surrounded by technology, attention is fragmented, and digital health is evolving rapidly, how do you really connect with customers?
Understanding digital behaviours and creating engaging experiences is no longer optional, it’s essential for healthcare brand success. Our expertise and range of approaches in this space make HRW the partner of choice for clients wanting to engage their audiences effectively in the digital space.
User Experience (UX research)
We work with our clients to develop, progress and optimize digital assets by putting HCPs and patients at the heart of the user experience. We combine a unique mix of healthcare and UX specialisms with in-house digital research and design expertise for tailored project development.
Digital Behaviour mapping
Understanding how people navigate the digital landscape has typically been a challenge, because traditional market research relies on asking questions about which channels they use and which websites they visit, which is subject to recall biases that paint a false picture.
Our approach overcomes these biases with both patients and HCPs by utilizing consent-based passive tracking technology on mobile and desktop to get granular on how they search for information, use apps, or consume information. Taking this approach equips client teams to help optimize digital journeys, improve communication and support more effective media buying.
HRW Eavesdrop (Social Media Listening)
Instead, they blur your intended goal by swamping you with data and leaving you without definitive answers. HRW Eavesdrop offers a solution that cuts through this noise via focused healthcare insights.
We refine the authentic voices of patients, Digital Key Opinion Leaders (DOLs) and doctors for real-world application at any stage across the product development journey. We do more than just ‘listen’. We refine raw social media data into actionable insights with clear business relevance. Leveraging our unique methodologies (powered by AI, linguistic and behavioural science analysis), we provide you with multi-layered perspectives, precisely aligned with your strategic goals.
Blogs, News, and Insights
Episode 40: Does Parenting Change Our Brain?
From sleepless nights to endless cuddles, parenting feels transformative, but does parenting change our brains? In ou...
Episode 39: Behavioural Science FAQs
Curious about the inner workings of decision making? Wondering how Behavioural Science can transform your business? T...
Epidode 38: Careers in Behavioural Science
Have you ever thought about pursuing a career in Behavioural Science? In our latest podcast, HRW Shift share their jo...
Episode 37: Why Behavioural Science and Quantitative Research Are Perfect Partners
Many recognise how behavioural science enhances qualitative research through guiding interviews and questionnaires to un...
Episode 36: Tackling Anti-Microbial Resistance (AMR) with Behavioural Science
In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy Koloski, Behavioural ...
AI in Market Research: Is The Reward Worth The Risk?
Unlock the Potential of AI in Healthcare Market Research Curious about the transformative power of artificial intellige...
Sustainability: It’s More Than Just Planting Trees
Join the Journey to Net Zero in Healthcare Are you passionate about making a difference in the pharmaceutical, healthca...
Can You Get Real Insights From Fake People?
Curious about the potential of synthetic data? Ready to uncover its true impact on market research? Join us for an insi...
From Data to Decisions: Enhancing Tracking Research with Behavioural Science
Revolutionising ATU and Data Tracking Research The journey to revolutionising ATU (Awareness, Trial, and Usage) and tra...
Facial Coding: Can You Judge A Book By Its Cover?
Unlock the Secrets of Emotions with facial coding! Have you ever wondered if it is possible to truly understand someone...
Unravelling the Language: A Linguistic Exploration of Communication Patterns in ITP and wAIHA
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Unravelling the Language: A Linguistic Exploration of Communication Patterns in Rare Haematological Diseases
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
HRW’s use of the Metaverse platform in HCP and Patient Market Research
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
HRW’s Innovation Challenge: Celebrating Creativity and Impact
HRW's Innovation Challenge: Celebrating Creativity and Impact Innovation is at the heart of HRW, driving forward new ...
Work Experience: Exploring the World of Market Research
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Concept to Adoption: How to Master Pharma Digital Engagement
Digital engagement is transforming how pharmaceutical companies connect with patients and HCPs. With the rise of digital...
Facial Coding: Can You Judge a Book By Its Cover?
What is facial coding in the context of market research? The idea that you can read someone’s emotions from their f...
How Your Underwear Can Help your Health
Calling all the ladies, women and girls AND all the men and boys that want to look out for the women in their lives! Did...
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