In an era where we’re constantly surrounded by technology, attention is fragmented, and digital health is evolving rapidly, how do you really connect with customers?
Understanding digital behaviours and creating engaging experiences is no longer optional, it’s essential for healthcare brand success. Our expertise and range of approaches in this space make HRW the partner of choice for clients wanting to engage their audiences effectively in the digital space.
User Experience (UX research)
We work with our clients to develop, progress and optimize digital assets by putting HCPs and patients at the heart of the user experience. We combine a unique mix of healthcare and UX specialisms with in-house digital research and design expertise for tailored project development.
Digital Behaviour mapping
Understanding how people navigate the digital landscape has typically been a challenge, because traditional market research relies on asking questions about which channels they use and which websites they visit, which is subject to recall biases that paint a false picture.
Our approach overcomes these biases with both patients and HCPs by utilizing consent-based passive tracking technology on mobile and desktop to get granular on how they search for information, use apps, or consume information. Taking this approach equips client teams to help optimize digital journeys, improve communication and support more effective media buying.
HRW Eavesdrop (Social Media Listening)
Instead, they blur your intended goal by swamping you with data and leaving you without definitive answers. HRW Eavesdrop offers a solution that cuts through this noise via focused healthcare insights.
We refine the authentic voices of patients, Digital Key Opinion Leaders (DOLs) and doctors for real-world application at any stage across the product development journey. We do more than just ‘listen’. We refine raw social media data into actionable insights with clear business relevance. Leveraging our unique methodologies (powered by AI, linguistic and behavioural science analysis), we provide you with multi-layered perspectives, precisely aligned with your strategic goals.
Blogs, News, and Insights
Episode 36: Tackling Anti-Microbial Resistance (AMR) with Behavioural Science
In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy Koloski, Behavioural ...
Episode 35: Antibiotic Resistance Communications
HCPs can sometimes lack confidence in their ability to diagnose, and prescribe antibiotics as a ‘safe’ option, howev...
Episode 34: Self Nudging
Have you been sticking to your New Year’s resolutions? Many of us would’ve set goals at the start of the year to ...
Episode 31, Part 3: Language and Suicide Ideation
In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s...
Episode 33: Agony Aunt
Ever wonder why people make certain decisions? Still getting to grips with how Behavioural science can impact your busin...
Responsible AI: Harnessing Power, Promoting Safety
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucin...
Leveraging AI to Enhance Market Research
With numerous AI platforms emerging each day claiming to take your research insights to the next level, it can be unclea...
Demystifying AI: From Fundamentals to Impact
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing....
Behavioural Science FAQs
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Bridging the Gap Between Patients and HCPs with Behavioural Science
In the sixth session of our 3rd Annual Celebration of Behavioural Science webinar series, Jeremy Koloski, Senior Behavi...
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
HRW’s use of the Metaverse platform in HCP and Patient Market Research
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign
Getting people to engage in preventative sexual health behaviours (condom use, STI testing) is always a challenge. Last ...
Masterclass Menu
At HRW, we welcome the opportunity to share our industry leading ideas, approaches, and example of their real-life appli...
AI Fundamentals
As we all know, AI has become a buzzword over the past year or so. Despite its omnipresence, you may still feel unclear ...
The Power of Language in Healthcare: Humanities @ Work Conference
“Words matter” – a short yet powerful opening sentence by keynote speaker Anantha Shankar (Senior Vice Chancellor ...
Building Bridges: Fostering a Stronger Culture of DE&I in Market Research
This year, HRW had the privilege of being invited to speak on a panel at the BHBIA Spring Event: Building a Strong DE&am...
Navigating Uncertainty: Addressing the Complexities of Predicting Future Prescribing
The further we look into the future, the less certain we become. Consider the following questions: What will you...
World Parkinson’s Day – Reflecting on the Latest Developments
Key Takeaways from 2023 International Congress for Parkinson's and Movement Disorders Research has shown that different...
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