We are market research experts in the healthcare, pharmaceutical, device and diagnostics space, and have a wealth of experience in a wide range of therapy areas.
Our scientifically grounded approaches deliver powerful, elevated insights that access the reality of the healthcare landscape, across the product life cycle.
Do you know why patients or physicians behave the way they do?
HRW Shift, our team of behaviour change experts, shine a light on the hidden factors at play through the multidisciplinary and evidence-based lens of behavioural science- which can give you and your team that fresh “spark” in seeing how we tackle problems; promote your product; or understand your stakeholders.
We apply our innovative thinking to determine, evaluate, and validate the most powerful, visionary, and cutting-edge market research solutions for our clients’ needs.
We achieve this through committed investment and self-funded studies, and continuous assessment and scoping of the ever-changing market research landscape- in healthcare and beyond.
Who are we?
We are driven by our shared mission to get to the heart of our clients’ business questions and are well equipped in our quest.
With access to integrated centres of excellence, including our award-winning Behavioural Science team HRW Shift, our Data Science Team, and a devoted Innovation Hub, we are constantly challenging ourselves to deliver new, tailored approaches that meet our clients’ needs in an ever-evolving space.
Uncover the hidden drivers of human behaviour to better understand and serve your customers and strengthen the success of your asset, with the healthcare market research industry’s largest and most-awarded behavioural science team – HRW Shift.
Since 2001, HRW Innovation have been on a quest for deeper insights through the identification and application of the most innovative market research techniques, tools, and methodologies, to better equip us to answer our clients’ business questions.
Get actionable answers to your business questions that require precise measurement. To give you a truly holistic understanding of your customers, we apply bespoke quantitative methodologies that fuse data science with behavioural science. The result? Robust and nuanced results that go beyond the numbers.
We help to formulate more successful customer-centric brand strategies with the application of innovative and proprietary qualitative research methodologies, overlaid by behavioural science, and integrated with quantitative approaches to support your business needs across the brand life cycle.
We don’t just tell patient stories. We translate moments of truth into actionable insights to optimise strategic thinking and help deliver patient-centric brand success.
With audiences growing weary of “Death by PowerPoint”, we go beyond the presentation to share insights in creative and interactive media form, working with our Creative Lab to use the right tools for the job: videos, animations, infographics, newsletters, virtual immersive experiences and even using props (from popcorn to handbags).
Blogs, News, and Insights
The Heart and Soul of the Digital User Experience (UX)
I was recently listening to a podcast where Mauro Porcini was being interviewed. He’s the Chief Design Officer at Pe...
The Patient Voice in Major Depressive Disorder (MDD): Social Media Listening vs. Google Trends Analysis
Here at HRW we love to seek out the most innovative methodologies and ‘stress test’ them to ensure robustness in dat...
A Patient Segmentation: A Slightly Alternative Methodology
Providing our clients with robust and actionable segmentations forms the cornerstone of HRW: after all, our sister compa...
ASH Conference 2022: Key Takeaways
My experience at the 64th annual ASH Meeting and Exposition was marked by a series of firsts: My first time attending an...
Key Takeaways from the Annual Neuroscience Congress
Neuroscience 2022, San Diego- 12th-16th of November
Attending Neuroscience 2022 in San Diego was a great opportunity to ...
The Future of Psychiatry? A debate on Psychedelic and Dissociative Treatments
In recent years, the ‘noise’ around the use of psychedelics and dissociatives to treat different neurologica...
Behavioural Science FAQ Session
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Picking the Right Intervention (a COM-B Masterclass)
Helping people to change their behaviours is difficult, but the first step in attacking difficult challenges is to break...
Turbo-Charging Your Segmentation Studies with BeSci
In this webinar, Rhiannon Phillips, Associate Director of Behavioural Science, demonstrates how secondary behavioural sc...
Get Beyond the Buzzword: What Lessons Can Behavioural Science Teach Us About Patient Empowerment?
How many times have you heard the phrase “patient empowerment” this week? Patient empowerment is amongst the most p...
Episode 29: Common Biases encountered in Patient Research
At HRW, we’ve carried out numerous patient research projects across several different therapy areas. During this resea...
Episode 28: Common Biases encountered in HCP Research
HCPs play a key role in driving treatment choice, however even with their extensive knowledge and experience, they’re ...
Episode 27: Reciprocity
“You scratch my back, I scratch yours”. Standard economics considers individuals selfish, but behavioural economics ...
Episode 26: Choice Overload
Choice overload can be a tricky thing; whether it’s deciding which chocolate bar to snack on or choosing the right hea...
Episode 1: Biomarkers in Oncology
The interplay between targeted therapy and a patient’s expression of specific biomarkers is an important aspect to con...
Increasing Condom Use and STI Testing: Creating a Behaviourally Informed Sexual Healthcare Campaign
Getting people to engage in preventative sexual health behaviours (condom use, STI testing) is always a challenge.
At HRW, we welcome the opportunity to share our industry leading ideas, approaches, and example of their real-life appli...
Huxly – Segmenting the population during the pandemic
Passive Mobile Tracking: Use of apps for health behaviour change
App Use for Health Behaviou… by HRW Healthcare...
Poster: Passive mobile media tracking for real-world view on use of apps for health behaviour change
Poster presented at the University College London (UCL) Centre for Behaviour Change Conference 2020. The conference them...
We know that it’s the people who really make a project a success and will recommend the right mix of backgrounds and specialisms to give our client’s the ideal team for the job.
Click below to learn about our current vacancies.
© Copyright HRW 2023
Designed in the UK by Yellowball.