We are market research experts in the healthcare, pharmaceutical, device and diagnostics space, and have a wealth of experience in a wide range of therapy areas.
Our scientifically grounded approaches deliver powerful, elevated insights that access the reality of the healthcare landscape, across the product life cycle.
HRW Shift
Do you know why patients or physicians behave the way they do?
HRW Shift, our team of behaviour change experts, shine a light on the hidden factors at play through the multidisciplinary and evidence-based lens of behavioural science- which can give you and your team that fresh “spark” in seeing how we tackle problems; promote your product; or understand your stakeholders.
HRW Innovation
We apply our innovative thinking to determine, evaluate, and validate the most powerful, visionary, and cutting-edge market research solutions for our clients’ needs.
We achieve this through committed investment and self-funded studies, and continuous assessment and scoping of the ever-changing market research landscape- in healthcare and beyond.
Who are we?
We are driven by our shared mission to get to the heart of our clients’ business questions and are well equipped in our quest.
With access to integrated centres of excellence, including our award-winning Behavioural Science team HRW Shift, our Data Science Team, and a devoted Innovation Hub, we are constantly challenging ourselves to deliver new, tailored approaches that meet our clients’ needs in an ever-evolving space.
Behavioural Science
Uncover the hidden drivers of human behaviour to better understand and serve your customers and strengthen the success of your asset, with the healthcare market research industry’s largest and most-awarded behavioural science team – HRW Shift.
Innovation
Since 2001, HRW Innovation have been on a quest for deeper insights through the identification and application of the most innovative market research techniques, tools, and methodologies, to better equip us to answer our clients’ business questions.
Quantitative Research
Get actionable answers to your business questions that require precise measurement. To give you a truly holistic understanding of your customers, we apply bespoke quantitative methodologies that fuse data science with behavioural science. The result? Robust and nuanced results that go beyond the numbers.
Qualitative Research
We help to formulate more successful customer-centric brand strategies with the application of innovative and proprietary qualitative research methodologies, overlaid by behavioural science, and integrated with quantitative approaches to support your business needs across the brand life cycle.
Patient Research
We don’t just tell patient stories. We translate moments of truth into actionable insights to optimise strategic thinking and help deliver patient-centric brand success.
Digital
Understanding digital behaviours and creating engaging experiences is no longer optional, it’s essential for healthcare brand success. Our expertise and range of approaches in this space make HRW the partner of choice for clients wanting to engage their audiences effectively in the digital space.
Blogs, News, and Insights
Episode 39: Behavioural Science FAQs
Curious about the inner workings of decision making? Wondering how Behavioural Science can transform your business? T...
Epidode 38: Careers in Behavioural Science
Have you ever thought about pursuing a career in Behavioural Science? In our latest podcast, HRW Shift share their jo...
Episode 37: Why Behavioural Science and Quantitative Research Are Perfect Partners
Many recognise how behavioural science enhances qualitative research through guiding interviews and questionnaires to un...
Episode 36: Tackling Anti-Microbial Resistance (AMR) with Behavioural Science
In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy Koloski, Behavioural ...
Episode 35: Antibiotic Resistance Communications
HCPs can sometimes lack confidence in their ability to diagnose, and prescribe antibiotics as a ‘safe’ option, howev...
AI in Market Research: Is The Reward Worth The Risk?
Unlock the Potential of AI in Healthcare Market Research Curious about the transformative power of artificial intellige...
Sustainability: It’s More Than Just Planting Trees
Join the Journey to Net Zero in Healthcare Are you passionate about making a difference in the pharmaceutical, healthca...
Can You Get Real Insights From Fake People?
Curious about the potential of synthetic data? Ready to uncover its true impact on market research? Join us for an insi...
From Data to Decisions: Enhancing Tracking Research with Behavioural Science
Revolutionising ATU and Data Tracking Research The journey to revolutionising ATU (Awareness, Trial, and Usage) and tra...
Facial Coding: Can You Judge A Book By Its Cover?
Unlock the Secrets of Emotions with facial coding! Have you ever wondered if it is possible to truly understand someone...
Unravelling the Language: A Linguistic Exploration of Communication Patterns in ITP and wAIHA
...
Unravelling the Language: A Linguistic Exploration of Communication Patterns in Rare Haematological Diseases
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
HRW’s use of the Metaverse platform in HCP and Patient Market Research
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
Politics, Prevention and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
Earlier this year, Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key members of HRW ...
Work Experience: Exploring the World of Market Research
At HRW, we’re passionate about helping build careers and guiding individuals on their journey into market research. Re...
Concept to Adoption: How to Master Pharma Digital Engagement
Digital engagement is transforming how pharmaceutical companies connect with patients and HCPs. With the rise of digital...
Facial Coding: Can You Judge a Book By Its Cover?
What is facial coding in the context of market research? The idea that you can read someone’s emotions from their f...
How Your Underwear Can Help your Health
Calling all the ladies, women and girls AND all the men and boys that want to look out for the women in their lives! Did...
Six Tips from Two Decades of Oncology Concept Testing
At HRW, we’ve been testing Oncology concept testing within healthcare professionals for over 20 years. Below are six t...
Our team
We know that it’s the people who really make a project a success and will recommend the right mix of backgrounds and specialisms to give our client’s the ideal team for the job.
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