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Most decisions are driven by what’s unseen. Our mission is to access what truly influences behaviour, enabling you to make confident, evidence-based choices.
Powered by behavioural science and data science, our qualitative and quantitative approaches ensure sharp, actionable insight is delivered to your team, across the product lifecycle.
Who are we?
We are driven by our shared mission to get to the heart of our clients’ business questions and are well equipped in our quest.
With access to integrated centres of excellence, including our award-winning Behavioural Science team HRW Shift, our Data Science Team, and a devoted Innovation Hub, we are constantly challenging ourselves to deliver new, tailored approaches that meet our clients’ needs in an ever-evolving space.
Behavioural Science
Uncover the hidden drivers of human behaviour to better understand and serve your customers and strengthen the success of your asset, with the healthcare market research industry’s largest and most-awarded behavioural science team – HRW Shift.
Innovation
Since 2001, HRW Innovation have been on a quest for deeper insights through the identification and application of the most innovative market research techniques, tools, and methodologies, to better equip us to answer our clients’ business questions.
Quantitative Research
Get actionable answers to your business questions that require precise measurement. To give you a truly holistic understanding of your customers, we apply bespoke quantitative methodologies that fuse data science with behavioural science. The result? Robust and nuanced results that go beyond the numbers.
Qualitative Research
We help to formulate more successful customer-centric brand strategies with the application of innovative and proprietary qualitative research methodologies, overlaid by behavioural science, and integrated with quantitative approaches to support your business needs across the brand life cycle.
Patient Research
We don’t just tell patient stories. We translate moments of truth into actionable insights to optimise strategic thinking and help deliver patient-centric brand success.
Digital
Understanding digital behaviours and creating engaging experiences is no longer optional, it’s essential for healthcare brand success. Our expertise and range of approaches in this space make HRW the partner of choice for clients wanting to engage their audiences effectively in the digital space.
Blogs, News, and Insights
Episode 41: Digging into Disinformation
What can we trust in the age of AI and bite-sized content? With the rapid rise of artificial intelligence and the dom...
Episode 40: Does Parenting Change Our Brain?
From sleepless nights to endless cuddles, parenting feels transformative, but does parenting change our brains? In ou...
Episode 39: Behavioural Science FAQs
Curious about the inner workings of decision making? Wondering how Behavioural Science can transform your business? T...
Episode 38: Careers in Behavioural Science
Have you ever thought about pursuing a career in Behavioural Science? In our latest podcast, HRW Shift share their jo...
Episode 37: Why Behavioural Science and Quantitative Research Are Perfect Partners
Many recognise how behavioural science enhances qualitative research through guiding interviews and questionnaires to un...
From the Latest Developments to Real-World Impact: What’s Next in Neurology & Psychiatry?
Neurology and psychiatry are evolving fast, but separating genuine progress from conference noise isn’t easy. In our ...
Behavioural Science FAQs
We closed out HRW Shift’s 5th Annual Celebration of Behavioural Science with a session designed just for you, our po...
Beyond Self-Reports: Leveraging Digital Tools and Passive Methodologies to Capture Authentic Patient Behaviour
Are We Really Capturing How Patients Behave? Traditional research methods often fall short, skewed by the Hawthorne e...
The Psychology Inside Your Health App: Behavioural Science in Digital Health
Digital health is evolving, but are patients keeping up? From wearables to virtual care, digital health is transforming...
What AI Gets Wrong about Behavioural Science
AI vs. Human Behaviour: Can Machines Really Understand Us? AI can process mountains of data in seconds, spotting patter...
From Data to Decisions: Enhancing Tracking Research with Behavioural Science
Ever wondered why your brand tracking tells you what is happening but not why? It’s not just metrics, it’s motivatio...
Unravelling the Language: A Linguistic Exploration of Communication Patterns in ITP and wAIHA
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Unravelling the Language: A Linguistic Exploration of Communication Patterns in Rare Haematological Diseases
Between the Lines: A Thematic and Linguistic Analysis on Cognitive Impairments Associated with Bipolar Disorder
Cognitive impairment associated with bipolar disorder exerts a profound and far-reaching impact. To explore the intricat...
HRW’s use of the Metaverse platform in HCP and Patient Market Research
There has been a lot of talks about the Metaverse and its applications in healthcare. Areas such as remote monitoring, s...
ADHD Diagnosis in Adolescence: Understanding Individual Pathways to Care
Adolescence is a period of rapid cognitive, emotional and social change. For young people with Attention‑Deficit/Hyper...
What Valentine’s Day Can Teach us About Personalisation In Healthcare
Valentine’s Day is filled with mass‑produced cards, identical gifts, and ready‑made messages. Yet despite this, a ...
Concept Testing in Market Research
If you’ve ever watched The Traitors, you’ll recognise how instinct and personal impressions shape people’s decisio...
Caregivers in Cancer Care: The Unsung Heroes Behind Every Patient
Cancer does not affect just one person. It touches families, friends and communities, with Caregivers in cancer care pla...
The Five DTx Success Factors
Healthcare is part of our everyday lives, whether it’s taking medication, going for a run, or tracking sleep. But as d...
Our team
We know that it’s the people who really make a project a success and will recommend the right mix of backgrounds and specialisms to give our client’s the ideal team for the job.
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