Responsible AI: Harnessing Power, Promoting Safety
With the numerous benefits that come with AI in terms of saving time and creativity, there are pitfalls such as hallucinated responses, data privacy issues, AI misunderstanding the task at hand, and faulty datasets that lead to biased results. In our third and final segment of our AI webinar series, Lorna Kirman, Senior Director, John Friberg,...
Leveraging AI to Enhance Market Research
With numerous AI platforms emerging each day claiming to take your research insights to the next level, it can be unclea...
Demystifying AI: From Fundamentals to Impact
The world of AI is a rapidly evolving space, and it often feels hard to keep up with the pace at which it is developing....
Behavioural Science FAQs
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Bridging the Gap Between Patients and HCPs with Behavioural Science
In the sixth session of our 3rd Annual Celebration of Behavioural Science webinar series, Jeremy Koloski, Senior Behavi...
Non-Conciously Oncology
Oncology is a unique and specialised area; often facing life-and-death decisions in an increasingly complex treatment la...
Unmasking Our Mental Blindspots: A Day in the Life of a Patient
By harnessing the power of behavioural science, we can gain valuable insights into the drivers behind patient behaviours...
Beyond Guesswork: Three AI Tools for Changing Health Behaviour
With so many new, predictive algorithms, Ai tools and technological developments, it’s impossible not to miss atleast ...
Habit Hacking
Habit’s are such automatic actions that we do them without conscious awareness. So how do you form habits, or break ba...
The Neural Basis of Human Behaviour
As part of our 3rd Annual Celebration of Behavioural Science Webinar series, Alexandra Petrache, Senior Behavioural Scie...
Humanizing Quantitative Research with AI and Augmented Reality
As part of our 3rd Annual Innovation Day Webinar series, Alexandra Kuzmina, Innovation Consultant at NOVA (Tech Innov...
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