Politics, Prevention, and Pride: Evolution of the Vaccines Discourse on Twitter Over the Pandemic
The Twitter conversation surrounding vaccines has evolved over the course of the COVID-19 pandemic. When comparing US and UK tweets, there is interesting insight about how the discourse was shaped through conversations going on elsewhere online and offline. Katy Irving, Global Head of Behavioural Science, and Lucy Saunders, Director, and key mem...
The Future of Psychiatry? A debate on Psychedelic and Dissociative Treatments
In recent years, the ‘noise’ around the use of psychedelics and dissociatives to treat different neurologica...
Behavioural Science FAQ Session
Do you wonder why people make certain decisions? Still getting to grips with how behavioural science can impact your bus...
Picking the Right Intervention (a COM-B Masterclass)
Helping people to change their behaviours is difficult, but the first step in attacking difficult challenges is to break...
Turbo-Charging Your Segmentation Studies with BeSci
In this webinar, Rhiannon Phillips, Associate Director of Behavioural Science, demonstrates how secondary behavioural sc...
Get Beyond the Buzzword: What Lessons Can Behavioural Science Teach Us About Patient Empowerment?
How many times have you heard the phrase “patient empowerment” this week? Patient empowerment is amongst the most p...
The Influence is All Around Us
On the 27th April 2022, HRW Shift, our team of multi-disciplinary behavioural scientists were delighted to host our 2nd ...
AI in MR: Where Are We Now, and Where Are We Going?
A few years have passed since we first started hearing about AI, machine learning, and the ways in which it was poised t...
Google Trends – Public Vs. Private Spaces
Social media listening can often be a solution for understanding ‘the voice of the patient’, however it is also subj...
Navigating Minefields of the Implicit
Although often touted in market research, methodologies designed to elicit ‘implicit’ or unspoken responses (like im...
Agile Research
“Agile” has become somewhat of a buzzword, but often, it’s used in various contexts and with different interpretat...
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