Through our deep and proven expertise within the neuroscience space and our dedicated expert team, HRW Synapse, we’ll help you improve the lives of patients with challenging and complex conditions and make your neuroscience assets a success.
HRW Synapse
Challenges in neuroscience can include:
• Forecasting usage of novel, pipeline products with new modes of action within underserved spaces
• Connecting with vulnerable patients with psychiatric or neurodegenerative disorders
• Differentiating within a congested market with complicated prescribing pattern
Neurodegenerative and psychiatric disorders are challenging to treat. Few conditions have a ‘one size fits all’ solution, with holistic care, personalised treatment options and the patient environment playing a significant role.
As neuroscience specialists, we’ll bring our expertise to your project to ensure the idiosyncrasies of your therapy area are at the forefront of your research design and interpretation.
Neurodegenerative The work of our specialist neuroscience team, HRW Synapse, is underpinned by integrated working with HRW’s expert Market Research teams in quant and qual, Behavioural Science, Data Science, and Patient Research.
Together, we equip you with an extensive suite of tools to use within your projects and we understand how these must be adapted for neuroscience to ensure they are appropriate and manageable.
So, we can provide you with the holistic expertise and consultancy within neuroscience you require and uncover the insights you need.
Abigail Graham
Catherine Harwood
Dana Al-Juburi
Esme Barrow-Williams
Faye Holmes
Vincent Huart
Lucy Saunders
Rhiannon Connolly
Rifah Nanjiba
Millie Morgan
Abigail has worked on a plethora of mental health conditions and has deep knowledge in bipolar disorder, schizophrenia. She also has knowledge of upcoming treatments, including researching into the use of psychedelics and has experience working in depression and Parkinson's Disease.
Cathy heads up the Synapse team giving direction and spearheading the initiative across the company. She has embedded knowledge across an array of conditions including, Bipolar disorder, Borderline Personality disorder, PTSD, depression and schizophrenia.
Dana has a passion for market research within neuroscience and psychiatry, and has recently gained experience working on novel and pipeline psychedelics for the treatment of TRD (treatment resistance depression) and alcohol use disorder.
Esme collaborates with Cathy in spearheading the Synapse team. Esme has a BSc Hons in psychology and a keen interest in understanding client business needs and how to partner with clients to maximise their strategic and commercial success.
Faye is a research director and brings experience across a number of neurological conditions. This includes extensive knowledge on schizophrenia, PTSD and BoPD as well as Parkinson's Disease, Agitation in Alzheimer’s and Migraines.
Vincent brings a wealth of neurology expertise. Having studied diseases of the nervous system as a major his experience including schizophrenia, rare neurological conditions and multiple sclerosis.
Lucy was diagnosed with chronic migraines in 2018 and since then has been an online advocate in the migraine space. She is an online influencer with a blog reaching over 1,000 people and has her finger on the pulse in terms of latest developments.
Rhiannon has a wealth of knowledge in the mental health space which includes schizophrenia, PTSD and BoPD. Rhiannon has worked in the forefront of new assets and as part of HRW SHIFT combines her learnings with a behavioural science lens.
Rifah recently gradated with a degree in Neuroscience where she focused on the reward pathways in the brain which surround addiction and ADHD. Rifah has also conducted her own research exploring differences in maternal and paternal brain shape and language acquisitions in infants. Rifah is fascinated by different neurological conditions and is always researching the latest research across different therapies.
Millie recently graduated from University College London where her MSci degree explored the impact of a variety of neurological and mental disorders, including chronic pain and general anxiety disorder (GAD). Throughout her studies, Millie also gained a deep understanding of Alzheimer’s Dementia and various forms of Amnesia to Schizophrenia. Beyond research, Millie is focused on ‘de-bunking’ some of the stigma that surrounds mental health and wider society seeing ‘physical’ and ‘mental’ health as two separate entities.
Case-studies
Our client was preparing for the launch of their treatment for Agitation in Alzheimer’s Disease (AAD), for which they needed:
Insights from this research were used to inform a global positioning, but also understand the local nuances.
We conducted a multi-phase qualitative into qualitative project in EU5 markets with GPs, neurologists and psychiatrists
Behavioural science re-analysis of existing research: HRW Shift reviewed our client’s existing market research reports to identify underlying mechanisms behind behaviour and inform the design of subsequent research accordingly.
QualieTM Customer survey:
Lexicon analysis: linguistic analysis of the spontaneous language used by respondents (qual) and validated as impactful (quant) to provide guidance one how to speak to HCPs about ketogenic diet as a viable option for treatment.
Blogs, News, and Insights
World Parkinson’s Day – Reflecting on the Latest Developments
Key Takeaways from 2023 International Congress for Parkinson's and Movement Disorders Research has shown that different...
Waking up to Sleep Disorders
I am moderating a virtual focus group late one evening, with four British GPs. We are discussing insomnia, and it is evi...
Implicit Bias: The Hippocampus and Pattern Completion
The hippocampus is a part of the brain that is involved in memory formation and retrieval, spatial navigation, and emoti...
Complexities of Chronic Pain: How do you live with it?
Following on from our earlier blog exploring the difficulties in managing and treating Chronic Pain, we sat down with on...
Key Reflections from The European Conference on Mental Health
Alex and Rhiannon had a fantastic time listening to and meeting so many speakers. However, they were also there to give ...
Neuroscience KOL Expert Panel: Your Questions Answered
Interested in learning about the future neuroscience landscape? Our clients have submitted their burning innovation a...
The Future of Psychiatry? A debate on Psychedelic and Dissociative Treatments
In recent years, the ‘noise’ around the use of psychedelics and dissociatives to treat different neurologica...
Information In – Influence Out
Imagine being newly diagnosed with a condition and the distressing realisation that there is little information availabl...
Episode 31, Part 1: Linguistics Analysis: Instagram Captions and Mental Health
The so-called reality or standards that social media continues to enforce is reshaping people’s social norms and attit...
Episode 3: Music and Alzheimer’s Disease
Music and its potential therapeutic effects have been of interest in various research fields, especially in patients dia...
Episode 2: Spotlight on Alzheimer’s Day: Insights from Research
This year, as part of World Azheimer’s Day, Alexandra Petrache, Senior Behavioural Science Analyst and valued member o...
Episode 1: Into The Spotlight
Migraines are actually a debilitating neurological disease, and although they are seen as a common headache disorder, th...
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