We help you cut through complexity with powerful, innovative quantitative solutions: delivered impactfully by our multi-disciplinary team of data scientists, developers, and analysts to maximise value for commercial and marketing teams.
HRW Data Science
These might be at times within your product development where you need complex data for your strategic decision-making; to accurately assess opportunity or forecast brand performance; or to accurately segment your marketplace. Such as when:
• Multiple factors influence your product page • Physician attitudes and demographics need to be segmented • You want to re-target your communications to different attitudinal segments • Demand for your product may change with different factors or attributes
Our Data Science team collaborate with our Research Team to co-design targeted and bespoke solutions for your specific business question.
Through this made-to-order approach, we deliver you actionable data and clear recommendations ready to share with your wider team and senior stakeholders.
We know the outputs of advanced analytics aren’t useful to you if you can’t visualise them intuitively. That’s why we use innovative methods to make all data and statistics accessible and powerful for you, via immediately usable outputs such as:
Bespoke simulators which allow you to assess brand potential, predict future demand, and model likely scenarios.
Typing tools to allow your sales team to easily identify different customer segments and thus provide tailored approaches to engage relevant HCPs.
Visual representations of the market context including brand maps that clearly and concisely synthesise competitive and emotional brand positionings. All in an easily digestible format.
Step 1: You make contact
Step 2: We begin research design
Step 3: We have a kick-off meeting
Step 4: We start active research and analysis
Step 5: We run your debrief workshop
Kieran O’Sullivan
Tony Karalis
Tony graduated with a Bachelor of Science in computing and joined the MMR family in 2017, specialising in software development. He absolutely loves coding (perhaps a bit too much) when working alongside the HRW Data Science team, with most of his time being spent architecting solutions, leading, and growing the development team. Tony is a keen a mountain biker, and has never lived in 1 country for longer than 8 years.
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